Cited by 1,070Media and Digital CommunicationNews Media Framing and Political CommunicationMedia Influence and Health

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Uses and Grats 2.0: New Gratifications for New Media

Sundar, S. Shyam, Limperos, Anthony M.·2013·Journal of Broadcasting & Electronic Media

DOI 10.1080/08838151.2013.845827

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Abstract

This article responds to recent calls for conceptual and methodological refinement, issued by uses-and-gratifications scholars (Rubin, 2009 Rubin, A. M. 2009. “The uses-and-gratifications perspective on media effects.”. In Media effects: Advances in theory and research , 3rd ed. Edited by: Bryant, J. and Oliver, M. B. 165–184. New York, NY: Routledge.. [Google Scholar]; Ruggiero, 2000 Ruggiero, T. E. 2000. Uses and gratifications theory in the 21st century. Mass Communication & Society, 3: 3–37. doi: 10.1207/S15327825MCS0301_02[Taylor & Francis Online] , [Google Scholar]), for studying emergent media. Noting that studies on the uses of the Internet have generated a list of gratifications that are remarkably similar to those obtained from older media, it identifies two measurement artifacts—(1) measures designed for older media are used to capture gratifications from newer media; and (2) gratifications are conceptualized and operationalized too broadly (e.g., information-seeking), thus missing the nuanced gratifications obtained from newer media. It challenges the notion that all gratifications are borne out of innate needs, and proposes that affordances of media technology can shape user needs, giving rise to new and distinctive gratifications. A sample of new gratifications and potential measures for those are provided.

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“Historically, U&G research has been criticized on the grounds that it is too audience-centered and does not consider how the technology itself can influence the selection of—and gratifications obtained from using—media (Lichenstein & Rosenfeld, 1983; Ruggiero, 2000).”
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Authors: Sundar, S. S., & Limperos, A. M.
Affiliations: Pennsylvania State University (US)
University of Kentucky (US)
ORCID: Sundar, S. Shyam
Venue: Journal of Broadcasting & Electronic Media
Publisher: Informa UK Limited
Published: 2013-10
Volume: 57
Issue: 4
Pages: 504-525
ISSN: 0883-8151 (ISSN-L)
1550-6878
DOI: 10.1080/08838151.2013.845827
OpenAlex: W2020266303
Cited by: 1,070
References: 65
Citations by year: 2026: 125 · 2025: 128 · 2024: 87 · 2023: 109 · 2022: 103 · 2021: 127 · 2020: 74 · 2019: 70 · 2018: 96 · 2017: 49 · 2016: 51 · 2015: 33 · 2014: 17
FWCI: 44.29
Type: journal article
Language: en
Open access: closed
Locations: Journal of Broadcasting & Electronic Media (publishedVersion)
Topics: Social Sciences › Communication › Media and Digital Communication
Social Sciences › Communication › News Media Framing and Political Communication
Social Sciences › Communication › Media Influence and Health
Keywords: uses and gratifications theory, new media, media gratifications, measurement artifacts, media affordances, information seeking, user needs, internet use

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Uses and Grats 2.0: New Gratifications for New Media

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