Looking at, looking up or keeping up with people?: motives and use of facebook
Abstract
This paper investigates the uses of social networking site Facebook, and the gratifications users derive from those uses. In the first study, 137 users generated words or phrases to describe how they used Facebook, and what they enjoyed about their use. These phrases were coded into 46 items which were completed by 241 Facebook users in Study 2. Factor analysis identified seven unique uses and gratifications: social connection, shared identities, content, social investigation, social network surfing and status updating. User demographics, site visit patterns and the use of privacy settings were associated with different uses and gratifications.
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Previous studies have demonstrated relationship creation and maintenance, passing time, information seeking, entertainment, sharing personal information, affection, and social surveillance as key gratifications obtained from SNS use.
“Previous studies have clearly demonstrated relationship creation and maintenance, passing time, information seeking, entertainment, sharing personal information, affection,and social surveillance as some of the key gratifications obtained from SNS use (Cheng, Liang, & Leung, 2014;Joinson, 2008;Leung, 2013;Papacharissi & Mendelson, 2010;Quan-Haase & Young, 2010;Whiting & Williams, 2013).”
From Uses and Gratifications of digital photo sharing on Facebook (2016) · cites this paper as Joinson, 2008
Sharing photos on SNS has emerged as one of the most essential and commonly used features.
“Sharing photos on SNS has emerged as one of the most essential and commonly used features (Joinson, 2008;Madden et al., 2013).”
From Uses and Gratifications of digital photo sharing on Facebook (2016) · cites this paper as Joinson, 2008
It is highly likely that photo sharing activity is also popular among the respondents' peer groups.
“it is highly likely that the activity might also be popular among the respondents' peer groups.”
From Uses and Gratifications of digital photo sharing on Facebook (2016) · cites this paper as Joinson, 2008
Photo sharing activity on Facebook is one of the popular activities on the platform.
“As photo sharing activity on Facebook is one of the popular activities on the platform (M Duggan & Brenner, 2012;Joinson, 2008;Madden et al., 2013;Pai & Arnott, 2013)”
From Uses and Gratifications of digital photo sharing on Facebook (2016) · cites this paper as Joinson, 2008
Females, compared to males, are more cautious about online privacy and adopt more strategies to steer their self-disclosures.
“This finding is in line with previous studies reporting that females, compared to males, are more cautious about online privacy and adopt more strategies to steer their self-disclosures (Joinson, 2008;Litt & Hargittai, 2014;Madden, 2012).”
From Uses and Gratifications of digital photo sharing on Facebook (2016) · cites this paper as Joinson, 2008
The general and features-specific Facebook gratifications vary among users.
“This contradiction can be justified by the fact that the general and features-specific Facebook gratifications vary among users (Joinson, 2008;Krause et al., 2014;Smock et al., 2011).”
From Uses and Gratifications of digital photo sharing on Facebook (2016) · cites this paper as Joinson, 2008
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“Motivations include communication, friendship maintenance, job seeking, or self-presentation (Lampe et al., 2006; Joinson, 2008), which are often also key to understanding ethical facets of social data use.”
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“Of the studies presented in Table 1, five examined the association between gender and uses and gratifications of Facebook (Hunt, Atkin & Krishnan, 2012; Joinson, 2008; Sheldon, 2009; Spiliotopoulos & Oakley, 2013; Teppers et al., 2014).”
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- Authors
- Joinson, A. N.
- Affiliations
- University of Bath (GB)
- Corresponding author
- Joinson, Adam N.
- ORCID
- Joinson, Adam N.
- Venue
- Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
- Publisher
- ACM
- Published
- 2008-04-06
- Pages
- 1027-1036
- OpenAlex
- W2139398774
- Cited by
- 1,393
- References
- 2
- Citations by year
- 2026: 9 · 2025: 26 · 2024: 31 · 2023: 27 · 2022: 30 · 2021: 59 · 2020: 84 · 2019: 65 · 2018: 78 · 2017: 100 · 2016: 92 · 2015: 149 · 2014: 141 · 2013: 145 · 2012: 126
- FWCI
- 202.85
- Type
- conference paper
- Language
- en
- Open access
- closed
- Locations
- CHI Conference on Human Factors in Computing Systems (publishedVersion)
- Topics
- Social Sciences › Sociology and Political Science › Impact of Technology on Adolescents
- Physical Sciences › Computer Science › Computer Networks and Communications › Media and Digital Communication
- Social Sciences › Sociology and Political Science › Privacy, Security, and Data Protection
- Keywords
- Facebook, social networking sites, uses and gratifications theory, social connectedness, shared identity, social investigation, privacy settings, user demographics
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