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Cited by 377

The DOI matches its Crossref record; 109 of the 109 references it cites were found in a registry or an index.

Co-creation in higher education: towards a conceptual model

Open access
Dollinger, Mollie, Lodge, Jason, Coates, Hamish·2018·Journal of Marketing for Higher Education

Abstract

Students have begun to show interest in adopting active and participatory roles that allow them to interact and work collaboratively with educators. One important aspect of students as partners is a process known as value co-creation. Value co-creation is the process of students’ feedback, opinions, and other resources such as their intellectual capabilities and personalities, integrated alongside institutional resources, which can offer mutual value to both students and institutions. This paper presents the first conceptual model of value co-creation in higher education using a lens of co-creation cultivated through business and marketing literature. The model includes key components of value co-creation, co-production, and value-in-use as well as links to the anticipated benefits of value co-creation. The model can be used to inform and guide practice for the faculty and administration within higher education as well as to broaden the foundation of value co-creation literature.

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Crossref · 10.1080/08841241.2018.1466756

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Metadata

Authors
Dollinger, M., Lodge, J., & Coates, H.
Venue
Journal of Marketing for Higher Education
Published
2018-04-27
Volume
28
Issue
2
Pages
210-231
ISSN
  • 0884-1241 (ISSN-L)
  • 1540-7144
OpenAlex
W2802393271
Cited by
377
References
109
FWCI
85.19
Type
journal article
Language
en
Open access
green

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CoChat. (2026). Citation check: Co-creation in higher education: towards a conceptual model. https://app.cochat.ai/papers/10.1080/08841241.2018.1466756
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Dollinger, M., Lodge, J., & Coates, H. (2018). Co-creation in higher education: towards a conceptual model. Journal of Marketing for Higher Education. https://doi.org/10.1080/08841241.2018.1466756

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.