Cited by 109Food Waste Reduction and SustainabilityNutrition, Health and Food BehaviorFood Security and Health in Diverse Populations

Wasted Positive Intentions: The Role of Affection and Abundance on Household Food Waste

Open access
Porpino, Gustavo, Wansink, Brian, Parente, Juracy·2016·Journal of Food Products Marketing

Abstract

This qualitative study, grounded theory oriented, identifies familial affection and preference for abundance as major drivers of wasted food in lower-middle income American families. These positive intentions provide an improved understanding of household food waste, a problem with high environmental impact and moral implications. Based on empirical data collected with twenty caregivers via in-depth interviews, observations, and analysis of photos, this study provides novel explanations, such as on how stockpiling comfort foods in abundance – a form of both boosting positive self-emotions and showing affection for kids – can promote more wasted food. Other antecedents identified include multiplicity of choices, convenience, procrastination and unplanned routines. In sum, this research identifies a negative outcome of affection and food abundance in the family context, while providing a theoretically relevant general framework to help understand the food waste phenomenon. Authors suggest increasing the awareness of nutritional gatekeepers through behavioral economics principles.

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Crossref · 10.1080/10454446.2015.1121433

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9 of 9 references verified0 citation errors · 0 not checkable

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  • A 'compensation effect' can occur when people usually eat meals that are perceived as unhealthy, and in order to mitigate guilt they buy an abundance of healthy and perishable food which in turn is often wasted.

    “Additionally, a 'compensation effect' can occur when people usually eat meals that are perceived as unhealthy, and in order to mitigate guilt they buy an abundance of healthy and perishable food which in turn is often wasted (Porpino et al., 2016).”
  • The 'good provider identity' appears to be an important reason for food waste in both qualitative and quantitative studies.

    “First, the 'good provider identity', which refers to the wish to be a 'good' parent or a 'good' partner, appears to be an important reason for food waste in both qualitative (Evans, 2011a;Graham-Rowe et al., 2014;Porpino et al., 2016) and quantitative (Visschers et al., 2016) studies.”
  • Interventions that place a household's food waste level in relation to societal averages or a socially-endorsed goal (benchmarking) result in stronger norm activation.

    “Finally, interventions that place a household's food waste level in relation to societal averages or a socially-endorsed goal (benchmarking) result in stronger norm activation (Porpino et al., 2016).”

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Authors
Porpino, G., Wansink, B., & Parente, J.
Affiliations
  • Embrapa (BR)
  • Cornell University (US)
  • Escola de Administração de Empresas de São Paulo (BR)
Corresponding author
Porpino, Gustavo
Venue
Journal of Food Products Marketing
Published
2016-06-07
Volume
22
Issue
7
Pages
733-751
ISSN
  • 1045-4446 (ISSN-L)
  • 1540-4102
OpenAlex
W2298284734
Cited by
109
References
9
Citations by year
2026: 7 · 2025: 14 · 2024: 11 · 2023: 12 · 2022: 11 · 2021: 10 · 2020: 14 · 2019: 9 · 2018: 15 · 2017: 5 · 2016: 1
FWCI
12.60
Type
journal article
Language
en
Open access
Locations
  • Journal of Food Products Marketing (publishedVersion)
  • SSRN Electronic Journal (submittedVersion)
  • Americanae (AECID Library) (submittedVersion, other-oa)
  • LA Referencia (Red Federada de Repositorios Institucionales de Publicaciones Científicas) (submittedVersion, cc-by-nc-nd)
Funders
Cornell Food and Brand Lab (CU121-3314)
Topics
  • Life Sciences › Agricultural and Biological Sciences › Food Science › Food Waste Reduction and Sustainability
  • Health Sciences › Nursing › Nutrition and Dietetics › Nutrition, Health and Food Behavior
  • Health Sciences › Health Professions › General Health Professions › Food Security and Health in Diverse Populations
Keywords
household food waste, food abundance, food hoarding, comfort food, caregivers, positive emotions, procrastination, convenience, behavioral economics

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