The DOI matches its Crossref record; 16 of the 16 references it cites were found in a registry or an index.
Understanding repurchase intention of Airbnb consumers: perceived authenticity, electronic word-of-mouth, and price sensitivity
Abstract
The purpose of this paper is to extend the research on consumer repurchase intention, perceived value, and perceived risk into the realm of the peer-to-peer economy, specifically in the context of Airbnb. A total of 395 surveys were collected in Canada and the United States. The results showed that perceived risk negatively impacts Airbnb consumers’ perceived value and repurchase intention while perceived value positively enhances their repurchase intention. Interestingly, price sensitivity was found not to reduce customers’ perceived risk but can improve their perceived value and positively influences them to repurchase the Airbnb products. Perceived authenticity was found to have a significant effect in reducing Airbnb consumers’ perceived risk and positively influencing their perceived value. Electronic word-of-mouth has a positive effect on repurchase intention as well as perceived value whereas it negatively affects perceived risk. Theoretical and managerial implications are discussed and future study directions are offered.
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Cites
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Cited by
Akbar, Y. H., & Tracogna, A. (2018) · International Journal of Hospitality Management · doi:10.1016/j.ijhm.2017.12.004 · Cited by 213
Wang, C. (., & Jeong, M. (2018) · International Journal of Hospitality Management · doi:10.1016/j.ijhm.2018.04.006 · Cited by 197
Mody, M., & Hanks, L. (2020) · Journal of Travel Research · doi:10.1177/0047287519826233 · Cited by 181
An in-depth exploration of residents’ perceived impacts of transient vacation rentals
Jordan, E. J., & Moore, J. (2018) · Journal of Travel & Tourism Marketing · doi:10.1080/10548408.2017.1315844 · Cited by 91
Collective institutional work: The case of Airbnb in Amsterdam, London and New York
Boon, W. P. C., Spruit, K., & Frenken, K. (2019) · Industry and Innovation · doi:10.1080/13662716.2019.1633279 · Cited by 55
Consumer adoption of on‐demand digital platforms: An integrated model
Lim, T., Lim, B. C., Leong, C., Phang, I. G., & Foong, W. H. (2023) · Global Business and Organizational Excellence · doi:10.1002/joe.22210 · Cited by 41
Where the host is part of the deal: Social and economic value in the platform economy
Dann, D., Teubner, T., Adam, M. T. P., & Weinhardt, C. (2020) · Electronic Commerce Research and Applications · doi:10.1016/j.elerap.2019.100923 · Cited by 33
Metadata
- Authors
- Liang, L. J., Choi, H. C., & Joppe, M.
- Venue
- Journal of Travel & Tourism Marketing
- Publisher
- Informa UK Limited
- Published
- 2017-02-17
- Volume
- 35
- Issue
- 1
- Pages
- 73-89
- ISSN
- 1054-8408 (ISSN-L)
- 1540-7306
- OpenAlex
- W2587840773
- Cited by
- 425
- References
- 16
- FWCI
- 74.27
- Type
- journal article
- Language
- en
- Open access
- closed
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