A Front-of-Pack Nutrition Logo: A Quantitative and Qualitative Process Evaluation in the Netherlands
Abstract
This study aimed to perform a quantitative and qualitative process evaluation of the introduction of the Choices logo, a front-of-pack nutrition logo on products with a favorable product composition, adopted by many food producers, retail and food service organizations, conditionally endorsed by the Dutch government, validated by scientists, and in the process of international dissemination. An online questionnaire was sent to adult consumers 4 months after the introduction of the logo (n = 1,032) and 1 year later (n = 1,127). Additionally, seven consumer focus groups (n = 41) were conducted to provide more insight into the questionnaire responses. Quantitative analyses showed that exposure to the logo had significantly increased. Elderly and obese respondents reported to be more in need of a logo than younger and normal-weight individuals. Women perceived the logo more attractive and credible than men did. Further qualitative analyses indicated that the logo's credibility would improve if it became known that governmental and scientific authorities support it. Elderly respondents indicated that they needed a logo due to health concerns. Consumers interested in health reported that they used the logo. Further research focusing on specific target groups, forming healthful diets, and health outcomes is needed to investigate the effectiveness of the Choices logo.
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Generally, observational studies have found that people who report greater attention to health concerns are more likely to report using the logo and purchasing products with the logo.
“Generally, these observational studies have found that people who report greater attention to health concerns are more likely to report using the logo and purchasing products with the logo.”
From Population Approaches to Improve Diet, Physical Activity, and Smoking Habits: A Scientific Statement From the American Heart Association (2012) · cites this paper as [103]
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- Authors
- Vyth, E. L., Steenhuis, I. H. M., Mallant, S. F., Mol, Z. L., Brug, J., Temminghoff, M., Feunekes, G. I., Jansen, L., Verhagen, H., & Seidell, J. C.
- Affiliations
- Amsterdam Public Health (NL)
- d GfK Panel Services Benelux B.V. , Dongen, The Netherlands
- e Unilever Food and Health Research Institute , Vlaardingen, The Netherlands
- Choices International Foundation (NL)
- National Institute for Public Health and the Environment (NL)
- Corresponding author
- Vyth, Ellis L.
- Venue
- Journal of Health Communication
- Publisher
- Informa UK Limited
- Published
- 2009-10-22
- Volume
- 14
- Issue
- 7
- Pages
- 631-645
- ISSN
- 1081-0730 (ISSN-L)
- 1087-0415
- OpenAlex
- W2156726901
- Cited by
- 100
- References
- 31
- Citations by year
- 2026: 3 · 2024: 5 · 2023: 2 · 2022: 3 · 2021: 8 · 2020: 8 · 2019: 6 · 2018: 6 · 2017: 7 · 2016: 8 · 2015: 6 · 2014: 2 · 2013: 7 · 2012: 15
- FWCI
- 9.70
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Health Communication (publishedVersion)
- PubMed (publishedVersion)
- Amsterdam UMC (VU Amsterdam) - Institutional Repository (publishedVersion)
- VU Research Portal (publishedVersion)
- Digital Academic REpository of VU University Amsterdam (Vrije Universiteit Amsterdam) (submittedVersion)
- Pure Amsterdam UMC (submittedVersion)
- Data Archiving and Networked Services (DANS) (submittedVersion)
- Topics
- Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Consumer Attitudes and Food Labeling
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Packaging Perceptions and Trends
- Social Sciences › Sociology and Political Science › Consumer behavior in food and health
- Keywords
- front-of-pack nutrition labels, nutrition labeling, consumer perception, label credibility, health information seeking, target groups, obesity, older consumers, gender differences, health communication
- MeSH terms
- Adult, Aged, Aged, 80 and over, Awareness, Consumer Behavior, Female, Food Labeling, Humans, Male, Middle Aged, Netherlands, Nutritive Value, Surveys and Questionnaires, Body Mass Index, Focus Groups, Young Adult
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
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