The role of functional and wellness values in visitors’ evaluation of spa experiences
Abstract
By responding to the current emphasis on health and wellness in modern society, the spa industry has experienced a rapid growth in the last two decades. To understand the determinants of revisitation and long-term attitudinal loyalty, this study investigated how visitors perceive the potential value of spa experiences. The purpose of this study was to examine the role of two distinct dimensions of perceived value (functional and wellness values) in spa visitors' decision-making process for future behavior. Based on the framework of “quality-perceived value-satisfaction-behavioral intention”, a field survey was conducted to test the mediating role of functional and wellness values in the case of Jinan Red Ginseng Spa located in South Korea. The findings provide further information to explain the underlying mechanisms for increasing spa visitors' behavioral intention to revisit and recommend.
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When travelers perceive high quality of health and wellness products or services, they may show higher behavioral intentions in this kind of tourism.
“When travelers perceive high quality of health and wellness products or services, they may show higher behavioral intentions in this kind of tourism [24,65].”
From Health and Wellness Tourists’ Motivation and Behavior Intention: The Role of Perceived Value (2023) · cites this paper as [65]
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Health and Wellness Tourists’ Motivation and Behavior Intention: The Role of Perceived Value
Gan, T., Zheng, J., Li, W., Li, J., & Shen, J. (2023) · International Journal of Environmental Research and Public Health · doi:10.3390/ijerph20054339 · Cited by 69 · see citing works
“When travelers perceive high quality of health and wellness products or services, they may show higher behavioral intentions in this kind of tourism [24,65].”
BackgroundChang, J., Lin, S. H.-H., & Wu, L.-S. (2022) · British Food Journal · doi:10.1108/bfj-04-2021-0387 · Cited by 30 · see citing works
- Authors
- Choi, Y., Kim, J., Lee, C.-K., & Hickerson, B.
- Affiliations
- Pennsylvania State University (US)
- Kyung Hee University (KR)
- Corresponding author
- Lee, Choong-Ki
- Venue
- Asia Pacific Journal of Tourism Research
- Publisher
- Informa UK Limited
- Published
- 2014-01-08
- Volume
- 20
- Issue
- 3
- Pages
- 263-279
- ISSN
- 1094-1665 (ISSN-L)
- 1741-6507
- OpenAlex
- W2167891759
- Cited by
- 72
- References
- 55
- Citations by year
- 2026: 10 · 2025: 5 · 2024: 13 · 2023: 9 · 2022: 9 · 2021: 9 · 2020: 4 · 2019: 6 · 2018: 2 · 2017: 3 · 2016: 1 · 2015: 1
- FWCI
- 3.66
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Asia Pacific Journal of Tourism Research (publishedVersion)
- NC Digital Online Collection of Knowledge and Scholarship (The University of North Carolina at Greensboro) (submittedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Customer Service Quality and Loyalty
- Social Sciences › Sociology and Political Science › Diverse Aspects of Tourism Research
- Health Sciences › Health Professions › General Health Professions › Global Healthcare and Medical Tourism
- Keywords
- spa tourism, functional value, perceived value, revisit intention, attitudinal loyalty, behavioral intention, customer satisfaction
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