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Cited by 967

The DOI matches its Crossref record; 7 of the 7 references it cites were found in a registry or an index.

Social media as a destination marketing tool: its use by national tourism organisations

Open access
Hays, Stephanie, Page, Stephen John, Buhalis, Dimitrios·2013·Current Issues in Tourism
DOI 10.1080/13683500.2012.662215
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Abstract

Social media are gaining prominence as an element of destination marketing organisation (DMO) marketing strategy at a time when public sector cuts in their funding are requiring them to seek greater value in the way marketing budgets are spent. Social media offers DMOs with a tool to reach a global audience with limited resources. The aim of this study is to explore the usage of social media among the DMOs of the top 10 most visited countries by international tourists. The study uses content analysis and semi-structured interviews to examine the usage and impact of social media marketing strategies and identifies a framework of best practice for other national tourism organizations (NTOs) to learn from. The study argues that social media usage among top DMOs is still largely experimental and that strategies vary significantly.

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Citations

Cites

Show all 7 references

Research works printed but not linked: 27

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Cited by

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Metadata

Authors
Hays, S., Page, S. J., & Buhalis, D.
Venue
Current Issues in Tourism
Publisher
Informa UK Limited
Published
2013-04
Volume
16
Issue
3
Pages
211-239
ISSN
  • 1368-3500 (ISSN-L)
  • 1747-7603
DOI
10.1080/13683500.2012.662215
OpenAlex
W2069337465
Cited by
967
References
7
FWCI
89.88
Type
journal article
Language
en
Open access
green

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CoChat. (2026). Citation check: Social media as a destination marketing tool: its use by national tourism organisations. https://app.cochat.ai/papers/10.1080/13683500.2012.662215
The paper
Hays, S., Page, S. J., & Buhalis, D. (2013). Social media as a destination marketing tool: its use by national tourism organisations. Current Issues in Tourism. https://doi.org/10.1080/13683500.2012.662215

Data sources

Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.