Cited by 968Memory Processes and InfluencesMemory and Neural MechanismsCognitive Functions and Memory

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Learning 10000 pictures

Standing, Lionel·1973·Quarterly Journal of Experimental Psychology

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Abstract

Four experiments are reported which examined memory capacity and retrieval speed for pictures and for words. Single-trial learning tasks were employed throughout, with memory performance assessed by forced-choice recognition, recall measures or choice reaction-time tasks. The main experimental findings were: (1) memory capacity, as a function of the amount of material presented, follows a general power law with a characteristic exponent for each task; (2) pictorial material obeys this power law and shows an overall superiority to verbal material. The capacity of recognition memory for pictures is almost limitless, when measured under appropriate conditions; (3) when the recognition task is made harder by using more alternatives, memory capacity stays constant and the superiority of pictures is maintained; (4) picture memory also exceeds verbal memory in terms of verbal recall; comparable recognition/recall ratios are obtained for pictures, words and nonsense syllables; (5) verbal memory shows a higher retrieval speed than picture memory, as inferred from reaction-time measures. Both types of material obey a power law, when reaction-time is measured for various sizes of learning set, and both show very rapid rates of memory search. From a consideration of the experimental results and other data it is concluded that the superiority of the pictorial mode in recognition and free recall learning tasks is well established and cannot be attributed to methodological artifact.

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Authors: Standing, L.
Affiliations: Bishop's University (CA)
Corresponding author: Standing, Lionel
Venue: Quarterly Journal of Experimental Psychology
Publisher: SAGE Publications
Published: 1973-05
Volume: 25
Issue: 2
Pages: 207-222
ISSN: 0033-555X (ISSN-L)
DOI: 10.1080/14640747308400340
OpenAlex: W2022872918
Cited by: 968
References: 29
Citations by year: 2026: 22 · 2025: 31 · 2024: 36 · 2023: 28 · 2022: 36 · 2021: 45 · 2020: 50 · 2019: 47 · 2018: 40 · 2017: 37 · 2016: 35 · 2015: 36 · 2014: 41 · 2013: 44 · 2012: 32
FWCI: 5.95
Type: journal article
Language: en
Open access: closed
Licence: journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)
Locations: Quarterly Journal of Experimental Psychology (publishedVersion)
PubMed (publishedVersion)
Topics: Life Sciences › Neuroscience › Cognitive Neuroscience › Memory Processes and Influences
Life Sciences › Neuroscience › Cognitive Neuroscience › Memory and Neural Mechanisms
Social Sciences › Psychology › Experimental and Cognitive Psychology › Cognitive Functions and Memory
Keywords: image memory, verbal memory, memory capacity, recognition memory, free recall, retrieval speed, power law, one-trial learning, reaction time, picture superiority effect, choice reaction time
MeSH terms: Adolescent, Adult, Auditory Perception, Discrimination Learning, Humans, Information Theory, Memory, Reaction Time, Verbal Learning, Visual Perception

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Learning 10000 pictures

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