The DOI matches its Crossref record; 4 of the 4 references it cites were found in a registry or an index.
The Influence of Digital Influencer, e-WOM and Information Quality on Customer Repurchase Intention toward Online Shop in e-Marketplace during Pandemic COVID-19: The Mediation Effect of Customer Trust
Abstract
Pandemic COVID-19 brought an impact on the decline of the economy in Indonesia. However, in the pandemic COVID-19, a lot of retailers switch their business to online shops that use e-marketplace. The study aims to empirically investigate factors that build customer repurchase intention toward Indonesia's online shop in the e-marketplace and explore the mediating impact of trust on repurchase intention. This study employs quantitative analyses. The respondent from this study is customers of online shop that use e-marketplaces in Indonesia. This study used SEM-PLS to analyze the research model and data. The model was empirically tested using 407 respondents’ data. The result showed that customer trust, digital influencer influence, social e-WOM, information quality positively impacted customer repurchase intention. The result also showed that customer trust mediates the relationship between variable digital influencer influence, information quality, and social e-WOM with customer repurchase intention. Moreover, social e-WOM and information quality are essential predictors in building customer repurchase intention. This study tries to reduce the gap in the marketing literature by providing empirical evidence about the influence of digital influencers on customer decision-making.
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Kim, D. J., Ferrin, D. L., & Rao, H. R. (2008) · Decision Support Systems · doi:10.1016/j.dss.2007.07.001 · Cited by 3,613 · cited 6×
“The internet is a place with massive circulated information, ranging from important, credible to unreliable information (Kim et al., 2008).”
BackgroundMethodInfluentialSullivan, Y. W., & Kim, D. J. (2018) · International Journal of Information Management · doi:10.1016/j.ijinfomgt.2017.12.008 · Cited by 443 · cited 3×
“A prior study proved that positive reputation e-WOM leads to better online trust (Sullivan & Kim, 2018).”
BackgroundResultZhu, L., Li, H., Wang, F.-K., He, W., & Tian, Z. (2020) · Aslib Journal of Information Management · doi:10.1108/ajim-11-2019-0308 · Cited by 369
Qureshi, I., Fang, Y., Ramsey, E., McCole, P., Ibbotson, P., & Compeau, D. (2009) · European Journal of Information Systems · doi:10.1057/ejis.2009.15 · Cited by 262
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Metadata
- Authors
- Wandoko, W., & Panggati, I. E.
- Affiliations
- Binus University (ID)
- Corresponding author
- Panggati, Ignatius Enda
- ORCID
- Wandoko, Wanda
- Venue
- Journal of Relationship Marketing
- Publisher
- Informa UK Limited
- Published
- 2022-02-11
- Volume
- 21
- Issue
- 2
- Pages
- 148-167
- ISSN
- 1533-2667 (ISSN-L)
- 1533-2675
- OpenAlex
- W4211031601
- Cited by
- 48
- References
- 4
- Citations by year
- 2026: 2 · 2025: 11 · 2024: 20 · 2023: 11 · 2022: 4
- FWCI
- 16.55
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Relationship Marketing (publishedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Digital Marketing and Social Media
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior and Marketing Influence
- Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
- Keywords
- social media influencers, information quality, repurchase intention, consumer trust, online marketplaces, online shopping, COVID-19 pandemic, mediating effect, Indonesian consumers
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