The use of military profiles in romance fraud schemes
Open accessAbstract
Romance fraud occurs when offenders use the guise of a genuine relationship to defraud a victim, typically via online communications. Research has focused on the general structure of romance frauds, but few scholars have considered the potential link between victimization and specific narratives employed by offenders. This article explores the reported romance fraud victimizations of a group of Australians and explores similarities and differences in how a military narrative is involved compared to other genres. Limited differences were observed between those frauds using military narratives, highlighting the need for broader consideration of fraud prevention and disruption measures.
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In military-themed scams, perpetrators use profile photos of army or peacekeeping personnel and use a military context to create a persona and storyline that projects authority.
“In militarythemed scams, the perpetrators use profile photos of army or peacekeeping personnel and use a military context to create a persona and storyline that projects authority (Anesa, 2020;Cross and Holt, 2021).”
From Tainted Love: a Systematic Literature Review of Online Romance Scam Research (2023) · cites this paper as Cross and Holt, 2021
The sections ‘Harnessing the full potential of a military identity’ and ‘Discussion and conclusions’ describe offenders using military identities and deployment narratives to establish connections and solicit money; the latter also says military profiles exploit trust associated with the profession (page numbers unavailable). Our copy does not establish the specific use of profile photos of army or peacekeeping personnel. ‘Qualitatively exploring the military narrative in complainant reports’ also notes that, in some cases, the military identity was not part of the storyline. (LLM, conf=0.86)
Experimental — accuracy not yet measuredInitial contact occurs via social media platforms such as Facebook, Instagram and LinkedIn.
“social media platforms (3b) such as Facebook, Instagram and LinkedIn (Aborisade et al, 2024; Anesa, 2020; Cross & Holt, 2021);”
From Love as Bait: A Scoping Review and Crime Script Analysis of Online Romance Scams (2026) · cites this paper as Cross & Holt, 2021
The Key variables for the quantitative analysis section reports that complainants identified social networking sites or forums as a means of initial contact. It does not identify Facebook, Instagram, or LinkedIn as the platforms used for those contacts; Facebook appears in a reference title, not in that finding. No page number is provided in our copy. (LLM, conf=0.88)
Experimental — accuracy not yet measuredThird parties in the exploitation scene may pose as authority figures-such as doctors, lawyers, or customs officials-or as fictional family members of the scammer.
“These figures may pose as authority figures—such as doctors (after a supposed accident), lawyers, or customs officials. Sometimes, fictional “family members” of the scammer are also introduced to further persuade the victim (Archer, 2017; Cross & Holt, 2021; Cross & Lee, 2022; Wang & Zhou, 2023).”
From Love as Bait: A Scoping Review and Crime Script Analysis of Online Romance Scams (2026) · cites this paper as Cross & Holt, 2021
The paper’s Family assistance section describes scammers invoking supposed children and other relatives to request money, and Criminal justice emergencies includes a request to send money to a lawyer. Its discussion of doctors and lawyers posing as trusted professionals concerns fraudsters’ own identities, however; it does not establish that third parties impersonated these figures, customs officials, or family members to persuade victims. Page numbers are unavailable in our copy. (LLM, conf=0.82)
Experimental — accuracy not yet measuredMilitary scams typically start on social media platforms and are likely to involve the loss of personal details.
“Their work also identified that military scams typically start on social media platforms and are likely to involve the loss of personal details.”
From Tainted Love: a Systematic Literature Review of Online Romance Scam Research (2023) · cites this paper as Cross and Holt (2021)
Military-themed scams typically did not show signs of abuse such as threats or blackmail.
“However, it was found that these types of scams typically did not show signs of abuse (e.g.threats or blackmail).”
From Tainted Love: a Systematic Literature Review of Online Romance Scam Research (2023) · cites this paper as Cross and Holt (2021)
The variables for reporting military-themed scam targeting were not significant for indicating financial losses; instead, males and victims who already faced financial hardship were more at risk of monetary loss.
“These variables, however, were not significant for indicating financial losses in the scam.Instead, males and victims who already faced financial hardship were more at risk of monetary loss.”
From Tainted Love: a Systematic Literature Review of Online Romance Scam Research (2023) · cites this paper as Cross and Holt (2021)
Cross and Holt (2021) identified significant predictors for reporting being targeted by a military-themed scam: being female, younger in age, being a primary English speaker, and living outwith Australia.
“Based on the victims' reports from the Australian Consumer and Competition Commission's Scamwatch, Cross and Holt (2021) identified significant predictors for reporting being targeted by a military-themed scam: being female, younger in age, being a primary English speaker, and living outwith Australia.”
From Tainted Love: a Systematic Literature Review of Online Romance Scam Research (2023) · cites this paper as Cross and Holt (2021)
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Cites
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“Typical AFF schemes occur under the pretenses of investment schemes, lottery entries, unclaimed inheritances, and employment schemes (Ross & Smith, 2011; Cross & Kelly, 2016).”
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BackgroundResultInfluential
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Cited by
Sorted by citations
Lazarus, S., Whittaker, J. M., McGuire, M. R., & Platt, L. (2023) · Journal of Economic Criminology · doi:10.1016/j.jeconc.2023.100013 · Cited by 97 · see citing works
Cross, C., & Layt, R. (2022) · Social Science Computer Review · doi:10.1177/0894439321999311 · Cited by 62 · see citing works
“Offenders will often employ a military identity and narrative to both capture the attention of a potential victim and then to justify subsequent financial requests (Cross & Holt, 2021).”
BackgroundSelf-citationTainted Love: a Systematic Literature Review of Online Romance Scam Research
Bilz, A., Shepherd, L. A., & Johnson, G. I. (2023) · Interacting with Computers · doi:10.1093/iwc/iwad048 · Cited by 65 · see citing works
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“Cross and Holt (2021 ) report that fraudsters use military profiles (which engender a great deal of sympathy from victims) to target a range of victims across a wide variety of genders, ages, financial standing, and countries of origin.”
Understanding the state of criminological scholarship on cybercrimes
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Self-citationExploring Fear of Crime for Those Targeted by Romance Fraud
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“An ethics exemption was granted by the Queensland University of Technology Human Research Ethics Committee (#1,900,000,738) for this data request (see Cross & Holt, 2021 and Cross & Layt, 2021 for other articles that draw from this same dataset).”
MethodSelf-citationRomance baiting, cryptorom and 'pig butchering': an evolutionary step in romance fraud
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InfluentialSelf-citationLazarus, S., Hughes, M., Button, M., & Garba, K. H. (2025) · Deviant Behavior · doi:10.1080/01639625.2024.2446328 · Cited by 42 · see citing works
“These culprits often invent tales of sickness or mishaps, such as automobile collisions, and want immediate medical aid that exceeds their financial capabilities (Carter 2024; Cross and Holt 2021).”
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“In romance fraud, the use of a military profile is particularly dominant, with many offenders representing themselves to be (usually USA) military personnel seeking a companion globally (Cross and Holt 2021).”
BackgroundSelf-citation“If U Don’t Pay they will Share the Pics”: Exploring Sextortion in the Context of Romance Fraud
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“…is based upon a request by one of the authors (Cross) for romance fraud data held by the Australian Consumer and Competition Commission (ACCC) (for other publications related to this dataset, and further details on the methodology, see, Cross & Holt, 2021; Cross & Layt, 2021; Cross & Lee, 2022).”
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“Additionally, Cross and Holt (2021) highlighted that many were defrauded by scammers’ frequent use of fictitious military identities.”
InfluentialUnderstanding the rise of fraud in England and Wales through field theory: Blip or flip?
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“…romance fraud data provided by the Australian Consumer and Competition Commission (ACCC) to one of the authors (Cross; for other publications related to this dataset, and further details on the methodology, see Cross et al., 2022; Cross and Holt, 2021; Cross and Layt, 2021; Cross and Lee, 2022).”
Self-citationThe victimology of online fraud: A focus on romance fraud victimisation
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Examining fifty cases of convicted online romance fraud offenders
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MethodSelf-citationModelling the Modus Operandi of Online Romance Fraud: Perspectives of Online Romance Fraudsters
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“For example, fraudsters may pretend to serve in the military or to hold positions of authority (Cross and Holt 2021).”
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Love as Bait: A Scoping Review and Crime Script Analysis of Online Romance Scams
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“…et al., 2018; Kamaruddin et al., 2020); social media platforms ( 3b ) such as Facebook, Instagram and LinkedIn (Aborisade et al, 2024; Anesa, 2020; Cross & Holt, 2021); email ( 3c ) (e.g., Kamaruddin et al., 2020)— where scammers sometimes purchase lists of email addresses (linked to data theft;…”
The charade of discreetness: Exploring the paradoxical lifestyles of romance fraudsters
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Assessing the Correlates of Cryptofraud Victimization Reporting
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“There is a wealth of research more broadly which uses victim reports as a means to better understand different types of fraud (see Button, Lewis, and Tapley 2009; Cross and Holt 2021, 2023).”
Self-citationRelationship Fraud: Romance, Friendship and Family Frauds
Button, M., & Carter, E. (2024) · Journal of Economic Criminology · doi:10.1016/j.jeconc.2024.100069 · Cited by 6 · see citing works
Online love fraud and the experiences of indonesian women: a qualitative study
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Does age matter? Examining seniors’ experiences of romance fraud
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“A written request was submitted to the ACCC, who released a de-identified excel spreadsheet of all romance fraud reports received between July 2018 and July 2019 (inclusive) (see also Cross and Holt 2021; Cross and Layt 2021; Cross et al. 2022, 2023 for other studies to use the same dataset).”
Self-citationTainted Love: A Systematic Review of Online Romance Fraud
Bilz, A., Shepherd, L. A., & Johnson, G. (2023) · arXiv.org · doi:10.48550/arxiv.2303.00070 · Cited by 5 · see citing works
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InfluentialThe Gamification of Online Romance Fraud through Offenders’ Cards
Abubakari, Y., & Oseh-Ovarah, V. (2025) · Digital Threats: Research and Practice · doi:10.1145/3773289 · Cited by 4 · see citing works
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The personal_relationship frame in love fraud
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‘Funds Left Delaware in the Morning’: Online Fraud Networks and Money Laundering Operations
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“Identity multiplicity is not accidental concealment but a fundamental feature of cyber-fraud, embedded in demographic fl ows and geographical contexts (Cross & Holt, 2021, 2023; Soares et al., 2025; Soares & Lazarus, 2024).”
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“The current study builds on previous works examining themes of military service, data breaches, and identity theft (Cross & Holt, 2021; Cross & Layt, 2022; Sen & Borle, 2015).”
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Grooming in online dating romance frauds and scams: A scoping review
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Cybercrime and socioeconomic realities: Perpetrators’ perspectives from Ghana
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Romance Fraud: Its Repercussions on Victims’ Wellbeing
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“Romance scams, for example, are not driven by a single persuasion tactic but instead rely on the deep interweaving of emotional bonds, relational dynamics, and cultural narratives to reshape victims’ cognition (Cross & Holt, 2021; Lazarus et al., 2023).”
Button, M., Shepherd, D., & Jung, J. (2025) · Security Journal · doi:10.1057/s41284-025-00476-2 · Cited by 2 · see citing works
“There are also niche areas, such as romance frauds (Cross & Holt 2021), incels (Solea & Sugiura 2023) and selling counterfeit products (Shep-herd et al. 2023).”
Assessing the Gendered Risks of Online Fraud Victimization in a General Population Sample
Maher, C. A., McNealey, R., Fisher, T., Krupa, J., & Holt, T. J. (2026) · Crime & Delinquency · doi:10.1177/00111287261453812 · Cited by 1 · see citing works
Self-citationAmirkhani, S., Krüger, J., Randall, D. W., Stevens, G., & Zytko, D. (2026) · arXiv.org · doi:10.1145/38217
“Prior research shows that victims are less likely to suspect fraud when emotional investment is high [30, 87].”
About the method of committing fraud on online dating platforms
Evdokimova, O. V. (2026) · Юридические исследования · doi:10.25136/2409-7136.2026.6.79716
Lee, K.-F., & Ang, C.-S. (2026) · Deviant Behavior · doi:10.1080/01639625.2026.2651287
Navigating digital dating: Experiences and perceptions of mid‐ and later‐life adults
Hertzog, J., Hill, T. J., & Simon, J. (2025) · Journal of Elder Policy · doi:10.1002/jey2.70004
Identifying The Red Flags: A Qualitative Study of Students’ Perspective on Cyber Love Scams
Akhir, N. H. M., Kamarudin, M. A. I., Manaf, A. R. A., Haron, W. S. H., & Yahaya, M. (2025) · Journal of Cultural Analysis and Social Change · doi:10.64753/jcasc.v10i2.1847
“Similarly, Cross and Holt (2021) stated that some of the scenarios used to manipulate stories include emergencies such as health issues, family needs, criminal justice concerns, and business worries.”
Compreendendo a comunicação não-verbal: Aplicações na área da saúde
Pires, S. (2023) · III SEVEN INTERNATIONAL CONGRESS OF HEALTH · doi:10.56238/homeiiisevenhealth-009
“Diversas modalidades de golpes são aplicadas por pessoas vestidas como médicos, outros profissionais de saúde e também como militares (CROSS; HOLT, 2021; REBOVICH, 2021).”
Background
- Authors
- Cross, C., & Holt, T. J.
- Affiliations
- Queensland University of Technology (AU)
- Corresponding author
- Cross, Cassandra
- Venue
- Victims & Offenders
- Publisher
- Informa UK Limited
- Published
- 2021-02-16
- Volume
- 16
- Issue
- 3
- Pages
- 385-406
- ISSN
- 1556-4886 (ISSN-L)
- 1556-4991
- OpenAlex
- W3133242313
- Cited by
- 54
- References
- 42
- Citations by year
- 2026: 8 · 2025: 16 · 2024: 9 · 2023: 13 · 2022: 7 · 2021: 1
- FWCI
- 6.78
- Type
- journal article
- Language
- en
- Open access
- hybrid
- doi.org
- Licence
- Locations
- Victims & Offenders (publishedVersion, cc-by-nc-nd)
- QUT ePrints (Queensland University of Technology) (submittedVersion, cc-by-nc-nd)
- Funders
- Cybersecurity Cooperative Research Centre
- Topics
- Physical Sciences › Computer Science › Information Systems › Cybercrime and Law Enforcement Studies
- Social Sciences › Law › Criminal Justice and Penology
- Social Sciences › Sociology and Political Science › Stalking, Cyberstalking, and Harassment
- Keywords
- romance fraud, military narratives, online fraud, fraud victimization, offender narratives, fraud prevention, online dating, victim-offender overlap
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