Cited by 238Survey Methodology and NonresponseSurvey Sampling and Estimation TechniquesMedia and Digital Communication

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How Much Time Do You Spend Online? Understanding and Improving the Accuracy of Self-Reported Measures of Internet Use

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Araujo, Theo, Wonneberger, Anke, Neijens, Peter, de Vreese, Claes·2017·Communication Methods and Measures

DOI 10.1080/19312458.2017.1317337

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Abstract

Given the importance of survey measures of online media use for communication research, it is crucial to assess and improve their quality, in particular because the increasingly fragmented and ubiquitous usage of internet complicates the accuracy of self-reported measures. This study contributes to the discussion regarding the accuracy of self-reported internet use by presenting relevant factors potentially affecting biases of self-reports and testing survey design strategies to improve accuracy. Combining automatic tracking data and survey data from the same participants (N = 690) confirmed low levels of accuracy and tendencies of over-reporting. The analysis revealed biases due to a range of factors associated with the intensity of (actual) internet usage, propensity to multitask, day of reference, and the usage of mobile devices. An anchoring technique could not be proved to reduce inaccuracies of reporting behavior. Several recommendations for research practice follow from these findings.

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Authors: Araujo, T., Wonneberger, A., Neijens, P., & de Vreese, C.
Affiliations: University of Amsterdam (NL)
Amsterdam School of Communication Research (ASCoR), University of Amsterdam, Amsterdam, The Netherlands
Corresponding author: Araujo, Theo
ORCID: Araujo, Theo
Wonneberger, Anke
Neijens, Peter
Venue: Communication Methods and Measures
Publisher: Informa UK Limited
Published: 2017-04-27
Volume: 11
Issue: 3
Pages: 173-190
ISSN: 1931-2458 (ISSN-L)
1931-2466
DOI: 10.1080/19312458.2017.1317337
OpenAlex: W2608611108
Cited by: 237
References: 41
Citations by year: 2026: 19 · 2025: 30 · 2024: 30 · 2023: 33 · 2022: 27 · 2021: 39 · 2020: 38 · 2019: 14 · 2018: 6 · 2017: 1
FWCI: 41.33
Type: journal article
Language: en
Open access: hybrid
doi.org
Licence: cc-by-nc-nd
creativecommons.org/licenses/by-nc-nd/4.0/ (vor)
Locations: Communication Methods and Measures (publishedVersion, cc-by-nc-nd)
UvA-DARE (University of Amsterdam) (submittedVersion, cc-by-nc-nd)
Data Archiving and Networked Services (DANS) (submittedVersion, other-oa)
Funders: Research Priority Area Communication, University of Amsterdam (2012-2016)
Topics: Social Sciences › Sociology and Political Science › Survey Methodology and Nonresponse
Physical Sciences › Mathematics › Statistics and Probability › Survey Sampling and Estimation Techniques
Social Sciences › Communication › Media and Digital Communication
Keywords: measurement accuracy, reporting bias, overreporting, survey design, anchoring technique, mobile device use, multitasking, online media use

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How Much Time Do You Spend Online? Understanding and Improving the Accuracy of Self-Reported Measures of Internet Use

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