The DOI matches its Crossref record; 7 of the 7 references it cites were found in a registry or an index.
Mood States and Consumer Behavior: A Critical Review
Abstract
A conceptual framework is presented that depicts both the mediating role of mood states and their potential importance in consumer behavior. Reviewing findings from the psychological literature indicates that mood states have direct and indirect effects on behavior, evaluation, and recall. The scope and limitations of these effects are addressed, and the implications for consumer behavior in three areas—service encounters, point-of-purchase stimuli, and communications (context and content)—are examined. Finally, the potential feasibility and viability of mood-related approaches to marketing research and practice are discussed.
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Citations
Cites
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Metadata
- Authors
- Gardner, M. P.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 1985-12
- Volume
- 12
- Issue
- 3
- Pages
- 281
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W2067859459
- Cited by
- 1,046
- References
- 7
- FWCI
- 29.54
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
