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Cited by 611

The DOI matches its Crossref record.

The Role of Attitude Accessibility in the Attitude-to-Behavior Process

Fazio, Russell H., Powell, Martha C., Williams, Carol J.·1989·Journal of Consumer Research
DOI 10.1086/209214
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Abstract

Attitudes toward a number of products and the accessibility of those attitudes as indicated by the latency of response to an attitudinal inquiry were assessed. Subjects with highly accessible attitudes toward a given product displayed greater attitude-behavior correspondence than did those with relatively less accessible attitudes. Furthermore, subjects with less accessible attitudes displayed more sensitivity to the salience afforded a product by its position in the front row, as opposed to the back row, than did subjects with more accessible attitudes. The implications of these data for a model of the process by which attitudes guide behavior are discussed.

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Metadata

Authors
Fazio, R. H., Powell, M. C., & Williams, C. J.
Venue
Journal of Consumer Research
Publisher
Oxford University Press (OUP)
Published
1989-12
Volume
16
Issue
3
Pages
280
ISSN
  • 0093-5301 (ISSN-L)
  • 1537-5277
DOI
10.1086/209214
OpenAlex
W1963805448
Cited by
611
References
0
FWCI
9.68
Type
journal article
Language
en
Open access
closed

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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.