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Cited by 929

The DOI matches its Crossref record; 4 of the 4 references it cites were found in a registry or an index.

Equity and Disconfirmation Perceptions as Influences on Merchant and Product Satisfaction

Oliver, Richard L., Swan, John E.·1989·Journal of Consumer Research
DOI 10.1086/209223
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Abstract

Prior work on the equity and disconfirmation determinants of transaction satisfaction was extended to product satisfaction. Based on perceptions of inputs and outcomes of buyer, dealer, and salesperson, two subtractive versions of the equity formula—absolute equity difference and equity advantage—were tested with fairness and preference as mediating variables. Both variables were related only to the equity advantage formula, and disconfirmation and fairness were shown to be distinct components of post-transaction dispositions. Moreover, product satisfaction was shown to be a function of product disconfirmation, complaining, and satisfaction with the dealer. The latter apparently mediates both fairness and salesperson satisfaction.

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Metadata

Authors
Oliver, R. L., & Swan, J. E.
Venue
Journal of Consumer Research
Publisher
Oxford University Press (OUP)
Published
1989-12
Volume
16
Issue
3
Pages
372
ISSN
  • 0093-5301 (ISSN-L)
  • 1537-5277
DOI
10.1086/209223
OpenAlex
W2170512058
Cited by
929
References
4
FWCI
2.55
Type
journal article
Language
en
Open access
closed

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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.