The DOI matches its Crossref record; 8 of the 8 references it cites were found in a registry or an index.
State versus Action Orientation and the Theory of Reasoned Action: An Application to Coupon Usage
Abstract
This article investigates how the individual difference variable of state versus action orientation moderates the pattern of relationships among constructs in the theory of reasoned action. State orientation refers to a low capacity for the enactment of action-related mental structures, whereas action orientation refers to a high capacity for this type of enactment. A field study was conducted in the context of consumers' self-reported usage of coupons for grocery shopping. The results showed that state versus action orientation moderates the relative importance of determinants of intentions; specifically, subjective norms become more important as people become state oriented, whereas the relative importance of attitudes increases as people become action oriented. In addition, the study showed that past behavior is a determinant of intentions to use coupons.
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Citations
Cites
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An investigation into the role of intentions as mediators of the attitude-behavior relationship
Bagozzi, R. P., Baumgartner, J., & Yi, Y. (1989) · Journal of Economic Psychology · doi:10.1016/0167-4870(89)90056-1 · Cited by 418
Self-citationA New Model for Predicting Behavioral Intentions: An Alternative to Fishbein
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Cited by
Competing models of entrepreneurial intentions
Krueger, N. F., Reilly, M. D., & Carsrud, A. L. (2000) · Journal of Business Venturing · doi:10.1016/s0883-9026(98)00033-0 · Cited by 5,994
Intention—Behavior Relations: A Conceptual and Empirical Review
Sheeran, P. (2002) · European Review of Social Psychology · doi:10.1080/14792772143000003 · Cited by 3,688
Ouellette, J. A., & Wood, W. (1998) · Psychological Bulletin · doi:10.1037/0033-2909.124.1.54 · Cited by 3,480
Consumer trust in an Internet store
Jarvenpaa, S. L., Tractinsky, N., & Vitale, M. (2000) · Information Technology and Management · doi:10.1023/a:1019104520776 · Cited by 2,577
Petty, R. E., Wegener, D. T., & Fabrigar, L. R. (1997) · Annual Review of Psychology · doi:10.1146/annurev.psych.48.1.609 · Cited by 2,290
Metadata
- Authors
- Bagozzi, R. P., Baumgartner, H., & Yi, Y.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 1992-03
- Volume
- 18
- Issue
- 4
- Pages
- 505
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W2091718569
- Cited by
- 446
- References
- 8
- FWCI
- 7.61
- Type
- journal article
- Language
- en
- Open access
- closed
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- Bagozzi, R. P., Baumgartner, H., & Yi, Y. (1992). State versus Action Orientation and the Theory of Reasoned Action: An Application to Coupon Usage. Journal of Consumer Research. https://doi.org/10.1086/209277
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
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