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Cited by 1,006

The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.

Antecedents and Consequences of Attitude Toward the Ad: A Meta-Analysis

Brown, Steven P., Stayman, Douglas M.·1992·Journal of Consumer Research
DOI 10.1086/209284
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Abstract

A meta-analysis of pairwise relationships involving attitude toward the ad was conducted. Analyses of correlations across studies are first analyzed and reported. Because significant variance across studies was found, moderator analyses were conducted to account for interstudy variance. The results suggest a number of methodological variables that moderate the strengths of relationships found in studies of ad attitudes. Analyses were also conducted to assess the robustness of the dual-mediation path model of the effects of ad attitudes. Results indicate support for the model as well as a more important role for the indirect influence of ad attitudes on brand attitudes (via brand cognitions) than that found in previous model tests.

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Metadata

Authors
Brown, S. P., & Stayman, D. M.
Venue
Journal of Consumer Research
Publisher
Oxford University Press (OUP)
Published
1992-06
Volume
19
Issue
1
Pages
34
ISSN
  • 0093-5301 (ISSN-L)
  • 1537-5277
DOI
10.1086/209284
OpenAlex
W2040945568
Cited by
1,006
References
2
FWCI
37.72
Type
journal article
Language
en
Open access
closed

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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.