The DOI matches its Crossref record; 23 of the 23 references it cites were found in a registry or an index.
The Moderating Role of Prior Knowledge in Schema-Based Product Evaluation
Abstract
AMPHISBAENA: A fabulous animal, keeper of the “Great Secret,” according to. a sixteenth-century Italian manuscript that belonged to Count Pierre V. Piobb. -It is a symbol that occurs with some frequency in heraldic images, marks, and signs. It was known to the Greeks, and it owes its name to the belief that, having a head at both ends, it could move forward or backward with equal ease. Sometimes it is depicted with the claws of a bird and the pointed wings of a bat (Piobb 1950). According to Diel (1952), it was probably intended to express the horror and anguish associated with ambivalent situations. Like all fabulous animals, it instances the ability of the human mind to reorder aspects of the real world, according to supralogical laws, blending them into patterns expressive of man's motivating psychic forces (Cirlot 1962).
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Cites
The Logic of Scientific Discovery
(2013) · A Realist Theory of Science · doi:10.4324/9780203090732-9 · Cited by 7,731
Aaker, D. A. (1991) · Cited by 7,166
River Magic: Extraordinary Experience and the Extended Service Encounter
Arnould, E. J., & Price, L. L. (1993) · Journal of Consumer Research · doi:10.1086/209331 · Cited by 2,572
Materialism: Trait Aspects of Living in the Material World
Belk, R. W. (1985) · Journal of Consumer Research · doi:10.1086/208515 · Cited by 1,966
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Cited by
Is That Car Smiling at Me? Schema Congruity as a Basis for Evaluating Anthropomorphized Products
Aggarwal, P., & McGill, A. L. (2007) · Journal of Consumer Research · doi:10.1086/518544 · Cited by 1,078
Insects as food: Exploring cultural exposure and individual experience as determinants of acceptance
Tan, H. S. G., Fischer, A. R. H., Tinchan, P., Stieger, M., Steenbekkers, L. P. A., & van Trijp, H. C. M. (2015) · Food Quality and Preference · doi:10.1016/j.foodqual.2015.01.013 · Cited by 500
Bottomley, P. A., & Holden, S. J. S. (2001) · Journal of Marketing Research · doi:10.1509/jmkr.38.4.494.18901 · Cited by 386
Loebnitz, N., Schuitema, G., & Grunert, K. G. (2015) · Psychology & Marketing · doi:10.1002/mar.20788 · Cited by 216
Zhou, K. Z., & Nakamoto, K. (2007) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-006-0011-3 · Cited by 124
Metadata
- Authors
- Peracchio, L. A., & Tybout, A. M.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 1996-12
- Volume
- 23
- Issue
- 3
- Pages
- 177
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W2768493217
- Cited by
- 331
- References
- 23
- FWCI
- 15.99
- Type
- journal article
- Language
- en
- Open access
- closed
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.