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Cited by 331

The DOI matches its Crossref record; 23 of the 23 references it cites were found in a registry or an index.

The Moderating Role of Prior Knowledge in Schema-Based Product Evaluation

Peracchio, Laura A., Tybout, Alice M.·1996·Journal of Consumer Research

Abstract

AMPHISBAENA: A fabulous animal, keeper of the “Great Secret,” according to. a sixteenth-century Italian manuscript that belonged to Count Pierre V. Piobb. -It is a symbol that occurs with some frequency in heraldic images, marks, and signs. It was known to the Greeks, and it owes its name to the belief that, having a head at both ends, it could move forward or backward with equal ease. Sometimes it is depicted with the claws of a bird and the pointed wings of a bat (Piobb 1950). According to Diel (1952), it was probably intended to express the horror and anguish associated with ambivalent situations. Like all fabulous animals, it instances the ability of the human mind to reorder aspects of the real world, according to supralogical laws, blending them into patterns expressive of man's motivating psychic forces (Cirlot 1962).

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Metadata

Authors
Peracchio, L. A., & Tybout, A. M.
Venue
Journal of Consumer Research
Published
1996-12
Volume
23
Issue
3
Pages
177
ISSN
  • 0093-5301 (ISSN-L)
  • 1537-5277
OpenAlex
W2768493217
Cited by
331
References
23
FWCI
15.99
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: The Moderating Role of Prior Knowledge in Schema-Based Product Evaluation. https://app.cochat.ai/papers/10.1086/209476
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Peracchio, L. A., & Tybout, A. M. (1996). The Moderating Role of Prior Knowledge in Schema-Based Product Evaluation. Journal of Consumer Research. https://doi.org/10.1086/209476

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.