The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.
There Are Many Reasons to Drive a BMW: Does Imagined Ease of Argument Generation Influence Attitudes?
Open accessAbstract
The effects of imagined versus actual ease of self-generating product-related information were investigated. An ad invited recipients to name either one reason or 10 reasons for (against) choosing a BMW over a Mercedes. Participants who complied with the task experienced the retrieval of one reason as easier than the retrieval of 10 reasons. Participants who did not comply nevertheless imagined the former as easier than the latter. Independent of whether ease was actually experienced or merely imagined, participants evaluated BMW more (less) favorably and Mercedes less (more) favorably when the retrieval was easy rather than difficult.
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Citations
Cites
Availability: A heuristic for judging frequency and probability
Tversky, A., & Kahneman, D. (1973) · Cognitive Psychology · doi:10.1016/0010-0285(73)90033-9 · Cited by 9,984
Ease of retrieval as information: another look at the availability heuristic
Schwarz, N., Bless, H., Strack, F., Klumpp, G., Rittenauer-Schatka, H., & Simons, A. (1991) · Journal of Personality and Social Psychology · doi:10.1037/0022-3514.61.2.195 · Cited by 1,412
Cited by
Reflective and Impulsive Determinants of Social Behavior
Strack, F., & Deutsch, R. (2004) · Personality and Social Psychology Review · doi:10.1207/s15327957pspr0803_1 · Cited by 3,984
Novemsky, N., Dhar, R., Schwarz, N., & Simonson, I. (2007) · Journal of Marketing Research · doi:10.1509/jmkr.44.3.347 · Cited by 555
Lam, S. K., Ahearne, M., Hu, Y., & Schillewaert, N. (2010) · Journal of Marketing · doi:10.1509/jmkg.74.6.128 · Cited by 533
Schwarz, N., Sanna, L. J., Skurnik, I., & Yoon, C. (2007) · Advances in Experimental Social Psychology · doi:10.1016/s0065-2601(06)39003-x · Cited by 441
Metadata
- Authors
- Wänke, M., Bohner, G., & Jurkowitsch, A.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 1997-09
- Volume
- 24
- Issue
- 2
- Pages
- 170-178
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W2172283257
- Cited by
- 191
- References
- 2
- FWCI
- 1.58
- Type
- journal article
- Language
- en
- Open access
- bronze
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- Wänke, M., Bohner, G., & Jurkowitsch, A. (1997). There Are Many Reasons to Drive a BMW: Does Imagined Ease of Argument Generation Influence Attitudes? Journal of Consumer Research. https://doi.org/10.1086/209502
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
