Cited by 84Sharing Economy and PlatformsTransportation and Mobility InnovationsTechnology Adoption and User Behaviour

Why continue sharing: Determinants of behavior in ridesharing services

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Arteaga-Sánchez, Rocío, Belda-Ruiz, Maria, Ros-Galvez, Alejandro, Rosa-Garcia, Alfonso·2020·International Journal of Market Research

Abstract

The sharing economy is revolutionizing the way consumers use goods and services. The aim of this study is to understand consumer motivations to be satisfied and to continue using ridesharing services. With this aim, we modify and extend the expectation–confirmation model by including social value as an additional factor to those previously studied in the literature. Data were collected from 258 users of BlaBlaCar, one of the world leaders in ridesharing services. Social value positively affects satisfaction and has the second strongest total effect on continuance intention among the motivations in our model. Our results highlight that satisfaction of ridesharing users is driven by service quality, perceived usefulness, environmental impact, trust, and social value; and that all those factors joined for economic benefits affect continuance intention directly or indirectly through satisfaction. These results have important theoretical and managerial implications.

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Authors
Arteaga-Sánchez, R., Belda-Ruiz, M., Ros-Galvez, A., & Rosa-Garcia, A.
Affiliations
  • Catholic University of Murcia, Spain
  • University of Murcia, Spain
Venue
International Journal of Market Research
Published
2018-10-15
Volume
62
Issue
6
Pages
725-742
ISSN
  • 1470-7853 (ISSN-L)
  • 2515-2173
OpenAlex
W2896212542
Cited by
84
References
77
Citations by year
2026: 11 · 2025: 10 · 2024: 20 · 2023: 14 · 2022: 16 · 2021: 7 · 2020: 6
FWCI
5.81
Type
journal article
Language
en
Open access
Locations
  • International Journal of Market Research (publishedVersion)
  • RIUCAM (submittedVersion, cc-by-nc-nd)
Topics
  • Social Sciences › Business, Management and Accounting › Marketing › Sharing Economy and Platforms
  • Physical Sciences › Engineering › Automotive Engineering › Transportation and Mobility Innovations
  • Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
Keywords
sharing economy, customer satisfaction, continuance intention, social values, expectation-confirmation model, service quality, perceived usefulness, environmental impact, trust, BlaBlaCar, user behavior

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