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Cited by 379Impact of Technology on AdolescentsGender, Feminism, and MediaMedia and Digital Communication

The DOI matches its Crossref record; 40 of the 40 references it cites were found in a registry or an index.

Men Are from Mars, Women Are from Venus? Examining Gender Differences in Self-Presentation on Social Networking Sites

Haferkamp, Nina, Eimler, Sabrina C., Papadakis, Anna-Margarita, Kruck, Jana Vanessa·2012·Cyberpsychology, Behavior, and Social Networking
DOI 10.1089/cyber.2011.0151
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Abstract

Psychological research on gender differences in self-presentation has already revealed that women place higher priority on creating a positive self-presentation, while men are less concerned about the image they present in face-to-face (ftf) communication. Nowadays, with the extensive use of new media, self-presentation is no longer so closely tied to ftf situations, but can also take place in the online world. Specifically, social networking sites (SNS), such as Facebook or MySpace, offer various features such as profile pictures, groups, and virtual bulletin boards with which users can create elaborated online representations of themselves. What remains open is whether this virtual self-presentation on SNS is subject to gender differences. Based on studies emphasizing gender-related differences in Internet communication and behavior in general, it can be assumed that men and women have different motives regarding their SNS usage as well. A multimethodological study, combining results of an online survey and a content analysis of 106 user profiles, assessed users' diverse motives for participating in SNS in general, and their use of specific profile elements or self-presentation in particular. In this sample of StudiVZ users, women tend to be more likely to use SNS for comparing themselves with others and for searching for information. Men, on the other hand, are more likely to look at other people's profiles to find friends. Moreover, women tend to use group names for their self-presentation and prefer adding portrait photos to their profiles, while men choose full-body shots.

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Research works printed but not linked: 5

  1. Katz E, , Blumler J, , Gurevitch M. 1974. The use of mass communication. Beverly Hills, CA: Sage.
  2. Banczyk B, , Krämer NC, , Senokozlieva M. 2008. “The wurst” meets “fatless” in MySpace. The relationship between personality, nationality and self-presentation in an online community. Paper presented at the ICA, May 2008 Montreal, Canada.
  3. Haferkamp N, , Krämer NC. 2010. Creating a digital self. Impression management and impression formation on social networking sites. Drotner K, , Schrøder KC. Digital content creation: creativity, competence, critique. New York: Peter Lang, 129–146.
  4. Ellison NB Heino RD Gibbs JL. Self-presentation processes in the online dating environment. Journal of Computer-Mediated Communication 2006; 11:2. http://jcmc.indiana.edu/vol11/issue2/ellison.html. 2007 July 21. · DOI · Paper page
  5. Backhaus K, , Plinke W, , Erichson B. 2006. Multivariate Analysemethoden—Eine anwendungsorientierte Einführung. [Multivariate methods of analyses—An application-oriented introduction] Berlin: Springer.

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Metadata

Authors
Haferkamp, N., Eimler, S. C., Papadakis, A.-M., & Kruck, J. V.
Affiliations
  • Technische Universität Dresden (DE)
  • University of Duisburg-Essen (DE)
  • University of Münster (DE)
Corresponding author
Haferkamp, Nina
ORCID
Eimler, Sabrina C.
Venue
Cyberpsychology, Behavior, and Social Networking
Publisher
SAGE Publications
Published
2011-12
Volume
15
Issue
2
Pages
91-98
ISSN
  • 2152-2715 (ISSN-L)
  • 2152-2723
DOI
10.1089/cyber.2011.0151
OpenAlex
W2014764430
Cited by
378
References
39
Citations by year
2026: 7 · 2025: 22 · 2024: 26 · 2023: 34 · 2022: 35 · 2021: 34 · 2020: 44 · 2019: 32 · 2018: 30 · 2017: 26 · 2016: 38 · 2015: 19 · 2014: 16 · 2013: 14 · 2012: 1
FWCI
34.16
Type
journal article
Language
en
Open access
closed
Licence
journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)
Locations
  • Cyberpsychology Behavior and Social Networking (publishedVersion)
  • PubMed (publishedVersion)
Topics
  • Social Sciences › Sociology and Political Science › Impact of Technology on Adolescents
  • Social Sciences › Gender Studies › Gender, Feminism, and Media
  • Social Sciences › Communication › Media and Digital Communication
Keywords
gender differences, self-presentation, social networking sites, online self-presentation, StudiVZ, Facebook, MySpace, motivations for social media use, self-comparison
MeSH terms
Female, Humans, Male, Motivation, Self Concept, Sex Factors, Social Perception, Young Adult, Social Networking, Social Media

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