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Men Are from Mars, Women Are from Venus? Examining Gender Differences in Self-Presentation on Social Networking Sites
Abstract
Psychological research on gender differences in self-presentation has already revealed that women place higher priority on creating a positive self-presentation, while men are less concerned about the image they present in face-to-face (ftf) communication. Nowadays, with the extensive use of new media, self-presentation is no longer so closely tied to ftf situations, but can also take place in the online world. Specifically, social networking sites (SNS), such as Facebook or MySpace, offer various features such as profile pictures, groups, and virtual bulletin boards with which users can create elaborated online representations of themselves. What remains open is whether this virtual self-presentation on SNS is subject to gender differences. Based on studies emphasizing gender-related differences in Internet communication and behavior in general, it can be assumed that men and women have different motives regarding their SNS usage as well. A multimethodological study, combining results of an online survey and a content analysis of 106 user profiles, assessed users' diverse motives for participating in SNS in general, and their use of specific profile elements or self-presentation in particular. In this sample of StudiVZ users, women tend to be more likely to use SNS for comparing themselves with others and for searching for information. Men, on the other hand, are more likely to look at other people's profiles to find friends. Moreover, women tend to use group names for their self-presentation and prefer adding portrait photos to their profiles, while men choose full-body shots.
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“Prior research has shown that females spent more time looking at the SNS pages of same-sex others (e.g., McAndrew & Jeong, 2012), are more likely to use SNSs for comparing themselves with others (e.g., Haferkamp, Eimler, Papadakis, & Kruck, 2012), and report greater levels of body dissatisfaction (e.g., Bearman et al., 2006).”
From The reciprocal and indirect relationships between passive Facebook use, comparison on Facebook, and adolescents' body dissatisfaction (2017) · cites this paper as Haferkamp et al., 2012
In the citing paper
“First, most studies on SNSs focus predominantly on its affordances for communication, such as impression management and formation (Haferkamp, Eimler, Papadakis, & Kruck, 2012;Van Der Heide, Angelo, & Schumaker, 2012).Not many have examined the darker side of SNSs use (Arcy, Gupta, Tarafdar, & Turel, 2014;Tarafdar, Gupta, & Turel, 2013), particularly in the context of unpacking why adolescents use”
From Till logout do us part? Comparison of factors predicting excessive social network sites use and addiction between Singaporean adolescents and adults (2017) · cites this paper as Haferkamp et al., 2012
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Metadata
- Authors
- Haferkamp, N., Eimler, S. C., Papadakis, A.-M., & Kruck, J. V.
- Affiliations
- Technische Universität Dresden (DE)
- University of Duisburg-Essen (DE)
- University of Münster (DE)
- Corresponding author
- Haferkamp, Nina
- ORCID
- Eimler, Sabrina C.
- Venue
- Cyberpsychology, Behavior, and Social Networking
- Publisher
- SAGE Publications
- Published
- 2011-12
- Volume
- 15
- Issue
- 2
- Pages
- 91-98
- ISSN
- 2152-2715 (ISSN-L)
- 2152-2723
- OpenAlex
- W2014764430
- Cited by
- 378
- References
- 39
- Citations by year
- 2026: 7 · 2025: 22 · 2024: 26 · 2023: 34 · 2022: 35 · 2021: 34 · 2020: 44 · 2019: 32 · 2018: 30 · 2017: 26 · 2016: 38 · 2015: 19 · 2014: 16 · 2013: 14 · 2012: 1
- FWCI
- 34.16
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Cyberpsychology Behavior and Social Networking (publishedVersion)
- PubMed (publishedVersion)
- Topics
- Social Sciences › Sociology and Political Science › Impact of Technology on Adolescents
- Social Sciences › Gender Studies › Gender, Feminism, and Media
- Social Sciences › Communication › Media and Digital Communication
- Keywords
- gender differences, self-presentation, social networking sites, online self-presentation, StudiVZ, Facebook, MySpace, motivations for social media use, self-comparison
- MeSH terms
- Female, Humans, Male, Motivation, Self Concept, Sex Factors, Social Perception, Young Adult, Social Networking, Social Media
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
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