Selective Self-Presentation and Social Comparison Through Photographs on Social Networking Sites
Abstract
Through social media and camera phones, users enact selective self-presentation as they choose, edit, and post photographs of themselves (such as selfies) to social networking sites for an imagined audience. Photos typically focus on users' physical appearance, which may compound existing sociocultural pressures about body image. We identified users of social networking sites among a nationally representative U.S. sample (N = 1,686) and examined women's and men's photo-related behavior, including posting photos, editing photos, and feelings after engaging in upward and downward social comparison with others' photos on social networking sites. We identified some sex differences: women edited photos more frequently and felt worse after upward social comparison than men. Body image and body comparison tendency mediated these effects.
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Visual attention directed toward body appearance might trigger behaviors such as body monitoring, potentially related to self-objectification and body shame experiences.
“The visual attention directed toward body appearance (for example, in a mirror or pictures) might trigger behaviors such as body monitoring, potentially related to self-objectification and body shame experiences (Butkowski et al., 2019; De Vries & Peter, 2013; Fox & Vendemia, 2016; Vandenbosch & Eggermont, 2012).”
From Adolescents’ Body Shame and Social Networking Sites: The Mediating Effect of Body Image Control in Photos (2020) · cites this paper as Fox & Vendemia, 2016
The asynchronous nature of SNS facilitates editing and provides greater control over online self-presentation.
“Overall, the asynchronous nature of SNS seems to facilitate editing and provide greater control over online self-presentation (Casale & Fioravanti, 2017; Fox & Vendamia, 2016).”
From Adolescents’ Body Shame and Social Networking Sites: The Mediating Effect of Body Image Control in Photos (2020) · cites this paper as Fox & Vendamia, 2016
Feelings of shame related to physical appearance could promote higher engagement in behaviors of body improvement to improve acceptance and achievement of social goals.
“Rudd and Lennon (2000) stated that feelings of shame related to physical appearance could promote higher engagement in several behaviors of body improvement (such as body image control in photos) to improve their acceptance and achievement of social goals (Fox & Vendemia, 2016), often normalizing risky behaviors.”
From Adolescents’ Body Shame and Social Networking Sites: The Mediating Effect of Body Image Control in Photos (2020) · cites this paper as Fox & Vendemia, 2016
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- Authors
- Fox, J., & Vendemia, M. A.
- Affiliations
- The Ohio State University (US)
- Venue
- Cyberpsychology, Behavior, and Social Networking
- Publisher
- SAGE Publications
- Published
- 2016-10
- Volume
- 19
- Issue
- 10
- Pages
- 593-600
- ISSN
- 2152-2715 (ISSN-L)
- 2152-2723
- OpenAlex
- W2553331342
- Cited by
- 310
- References
- 62
- Citations by year
- 2026: 35 · 2025: 34 · 2024: 51 · 2023: 34 · 2022: 35 · 2021: 44 · 2020: 32 · 2019: 22 · 2018: 19 · 2017: 3 · 2016: 1
- FWCI
- 20.06
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Cyberpsychology Behavior and Social Networking (publishedVersion)
- PubMed (publishedVersion)
- Topics
- Social Sciences › Psychology › Clinical Psychology › Body Image and Dysmorphia Studies
- Social Sciences › Sociology and Political Science › Impact of Technology on Adolescents
- Social Sciences › Psychology › Clinical Psychology › Eating Disorders and Behaviors
- Keywords
- social comparison, selfies, social networking sites, image editing, body image, sex differences, upward social comparison, downward social comparison, camera phones, self-presentation
- MeSH terms
- Adolescent, Adult, Body Image, Female, Humans, Male, Photography, Sex Factors, Social Perception, Young Adult, Social Networking, Social Media
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