Exploring the motivations of Facebook use in Taiwan
Abstract
The current study explored the motivations of online social network use among a sample of the general population in Taiwan (N=4,346). It investigated how seven different motivations to use Facebook predicted the intensity of Facebook use and content-generation behaviors on Facebook. Results showed that the motivation to use Facebook for posting and viewing status updates was the strongest predictor of Facebook intensity, while the motivation to view and share photographs was the strongest predictor of content-generation behavior on the site. Results are discussed in terms of expanding motivations to use Facebook to the study of social networking sites and other new and social media.
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Adults are not immune to internet-related addiction and their use does not differ much in their motivations for SNSs use.
“Adults are not immune to internet-related addiction and their use do not differ much in their motivations for SNSs use (Alhabash, Park, Kononova, Chiang, & Wise, 2012;Balakrishnan & Shamim, 2013;Quin~ones-García & Korak-Kakabadse, 2014).”
From Till logout do us part? Comparison of factors predicting excessive social network sites use and addiction between Singaporean adolescents and adults (2017) · cites this paper as Alhabash et al., 2012
Specific uses of SNSs, such as posting and viewing updates, or motivational factors such as mood modification, are the drivers of high-intensity SNSs usage.
“Past studies have suggested that specific uses of SNSssuch as posting and viewing updatesor motivational factors (e.g., mood modification) are the drivers of high intensity SNSs usage (Alhabash et al., 2012;Ancu, 2012).”
From Till logout do us part? Comparison of factors predicting excessive social network sites use and addiction between Singaporean adolescents and adults (2017) · cites this paper as Alhabash et al., 2012
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- Authors
- Alhabash, S., Park, H., Kononova, A., Chiang, Y.-H., & Wise, K.
- Affiliations
- Michigan State University (US)
- Louisiana State University (US)
- American University of Kuwait (KW)
- Shih Hsin University (TW)
- University of Missouri (US)
- Corresponding author
- Alhabash, Saleem
- Venue
- Cyberpsychology Behavior and Social Networking
- Publisher
- SAGE Publications
- Published
- 2012-06
- Volume
- 15
- Issue
- 6
- Pages
- 304-311
- ISSN
- 2152-2715 (ISSN-L)
- 2152-2723
- OpenAlex
- W2013028441
- Cited by
- 108
- References
- 25
- Citations by year
- 2025: 3 · 2024: 2 · 2023: 3 · 2022: 5 · 2021: 12 · 2020: 7 · 2019: 11 · 2018: 12 · 2017: 14 · 2016: 12 · 2015: 12 · 2014: 9 · 2013: 5 · 2012: 1
- FWCI
- 28.39
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Cyberpsychology Behavior and Social Networking (publishedVersion)
- PubMed (publishedVersion)
- Civil War Book Review (submittedVersion)
- Topics
- Social Sciences › Sociology and Political Science › Impact of Technology on Adolescents
- Physical Sciences › Computer Science › Computer Networks and Communications › Media and Digital Communication
- Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
- Keywords
- Facebook, motivations for social media use, online social networking, Facebook use intensity, content creation, status updates, image sharing, Taiwan
- MeSH terms
- Adult, Female, Humans, Interpersonal Relations, Male, Motivation, Surveys and Questionnaires, Self Disclosure, Social Behavior, Taiwan, Friends, Blogging, Social Networking
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