Instagram and TikTok Flow States and Their Association with Psychological Well-Being
Abstract
Despite their growing popularity, little research has focused on the association between Instagram and TikTok use and psychological well-being. Informed by Uses and Gratifications Theory, the present study investigates the flow states experienced when using each social media platform and whether these flow states differentially impact user well-being. A flow state is achieved when people are so engrossed in an activity that little else seems to matter to them and they will often continue the activity despite its negative consequences. Based upon a survey of adult Instagram (n = 195, Mage = 38) and TikTok users (n = 225, Mage = 37), the present study identified four unique clusters of users for both platforms based upon the levels of five flow dimensions: focused attention, curiosity, enjoyment, telepresence, and time distortion. Results found that TikTok users reported higher levels of overall flow than Instagram users. TikTok users also reported higher levels of the flow dimensions “enjoyment” and “time distortion.” The flow dimension of “telepresence” (immersion in a world created by the social media application) for both TikTok and Instagram users was associated with higher levels of depression and anxiety. These social media may provide an escape from everyday worries for users, although a suboptimal coping strategy. Whether Instagram and TikTok use are but “improved means to an unimproved end” is an important question that requires additional research.
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Roberts and David (2023) found overall flow levels were higher for TikTok than Instagram users, especially in enjoyment and time distortion.
“Findings indicated that the levels of overall flow were higher for TikTok than Instagram users, especially in the context of dimensions 'enjoyment' and 'time distortion' .”
From Applying Uses and Gratifications Theory to TikTok: A systematic literature review of users' motivations (2025) · cites this paper as Roberts and David (2023)
Roberts and David (2023) found telepresence was associated with higher depression and anxiety levels in both TikTok and Instagram users.
“'Telepresence' , which reflected users escape from real world and immersion in a world created by the social media application, was associated with higher depression and anxiety levels in case of both groups of users.”
From Applying Uses and Gratifications Theory to TikTok: A systematic literature review of users' motivations (2025) · cites this paper as Roberts and David (2023)
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Siebenhandl, A., Volsa, S., & Stieger, S. (2026) · Cyberpsychology Behavior and Social Networking · doi:10.1177/21522715261451013
Beyond apps: a method to model full distributions of screen content over time to study media effects
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Yan, Z., & Zhang, W. (2026) · Frontiers in Psychology · doi:10.3389/fpsyg.2026.1890073
How is time spent on TikTok related to electronic word of mouth? A PESO model approach
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Goyanes, M., & Trifiro, B. M. (2026) · Social Science Quarterly · doi:10.1111/ssqu.70200
Short-form video, cognitive and mental health outcomes: a systematic review
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Self-citationPan, W., Brittain, N., Grey, W., Austen, E., & Griffiths, S. (2026) · International Journal of Eating Disorders · doi:10.1002/eat.70248
Liu, X., Guo, K., Cheng, W., & Li, S. (2026) · Media Psychology · doi:10.1080/15213269.2026.2753420
- Authors
- Roberts, J. A., & David, M. E.
- Affiliations
- Baylor University (US)
- Corresponding author
- Roberts, James A.
- Venue
- Cyberpsychology, Behavior, and Social Networking
- Publisher
- SAGE Publications
- Published
- 2023-02-01
- Volume
- 26
- Issue
- 2
- Pages
- 80-89
- ISSN
- 2152-2715 (ISSN-L)
- 2152-2723
- OpenAlex
- W4318486660
- Cited by
- 84
- References
- 35
- Citations by year
- 2026: 19 · 2025: 30 · 2024: 27 · 2023: 8
- FWCI
- 40.76
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Cyberpsychology Behavior and Social Networking (publishedVersion)
- PubMed (publishedVersion)
- Topics
- Social Sciences › Psychology › Developmental and Educational Psychology › Flow Experience in Various Fields
- Social Sciences › Sociology and Political Science › Impact of Technology on Adolescents
- Physical Sciences › Computer Science › Computer Networks and Communications › Media and Digital Communication
- Keywords
- Instagram, TikTok, flow experience, psychological well-being, uses and gratifications theory, social media use, telepresence, time distortion, enjoyment, depression, anxiety, coping strategies, user clusters
- MeSH terms
- Psychological Well-Being, Adult, Anxiety, Humans, Surveys and Questionnaires, Social Networking, Social Media
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