The formation of group norms in computer-mediated communication
Abstract
The formation of group norms in computer-mediated communication (CMC) was examined among students who used e-mail as part of a course. A network analysis of group structures revealed that (a) content and form of communication is normative, group norms defining communication patterns within groups, (b) conformity to group norms increases over time, communication outside the group is governed by different social norms. Results show that norms prescribing a particular use of technology are socially constructed over time at the level of locally defined groups and also show that the influence of these norms is limited to the boundaries of the group. It is concluded that the process of social construction is restrained by social identities that become salient over the course of interaction via CMC. These findings complement experimental evidence that stresses the importance of normative influence in CMC.
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Inter-annotator agreement was calculated throughout the annotation process.
“We calculated inter-annotator agreement throughout the process since linguistic features can be differently interpreted due to underlying human bias, such as a certain class perspective or 'normative expectations' (Baider, 2020; Postmes et al., 2000; Maronilakis et al., 2022).”
From “Real men in the battlefield”: a hybrid AI–discourse analysis of online homophobia and transphobia (2026) · cites this paper as Postmes et al., 2000
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- Authors
- Postmes, T., Spears, R., & Lea, M.
- Affiliations
- Royal Netherlands Academy of Arts and Sciences (NL)
- University of Exeter (GB)
- University of Manchester (GB)
- ORCID
- Venue
- Human Communication Research
- Publisher
- Oxford University Press (OUP)
- Published
- 2000-07
- Volume
- 26
- Issue
- 3
- Pages
- 341-371
- ISSN
- 0360-3989 (ISSN-L)
- 1468-2958
- OpenAlex
- W2143318268
- Cited by
- 557
- References
- 0
- Citations by year
- 2026: 16 · 2025: 11 · 2024: 9 · 2023: 14 · 2022: 16 · 2021: 16 · 2020: 39 · 2019: 26 · 2018: 25 · 2017: 21 · 2016: 30 · 2015: 32 · 2014: 36 · 2013: 23 · 2012: 26
- FWCI
- 17.11
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Human Communication Research (publishedVersion)
- UvA-DARE (University of Amsterdam) (publishedVersion)
- University of Groningen research database (University of Groningen / Centre for Information Technology) (submittedVersion)
- Data Archiving and Networked Services (DANS) (submittedVersion)
- Topics
- Physical Sciences › Computer Science › Human-Computer Interaction › Digital Communication and Language
- Social Sciences › Psychology › Social Psychology › Team Dynamics and Performance
- Social Sciences › Education › Online and Blended Learning
- Keywords
- group norms, computer-mediated communication, email, social construction of norms, conformity, social identity, group structure, normative influence
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