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Turn on, tune in and (don’t) drop out: engagement, adherence, attrition, and alliance with internet-based interventions
Open accessAbstract
Chapter 21 explores client engagement and the reasons why clients may or may not take up an internet intervention. Typically, engagement is affected by an interplay of factors associated with the intervention itself (such as its attractiveness and ease of navigation), as well as aspects specific to the individual client, such as his/her expectations about the benefits of the program and perceptions about the time, effort, skill level, and financial cost that will be involved in using it. This chapter recommends that, in order to facilitate engagement, LI practitioners should explore clients’ views about receiving treatment via the internet and address any concerns that they may have. Once clients are engaged, the next important step is to promote adherence to and completion of the LI internet intervention. Evidence suggests that brief weekly support increases adherence and completion of online treatments.
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“Adherence and dropouts are among the most discussed issues related to self-guided interventions (Cavanagh, 2010; Melville et al., 2010).”
From Internet-based self-administered intervention to reduce anxiety and depression symptomatology and improve well-being in 7 countries: protocol of a randomized control trial (2024) · cites this paper as Cavanagh, 2010
In the citing paper
“Likewise, there is available evidence that online interventions have good adherence to treatment in weekly sessions of 50 min, and with work between sessions.”
In the citing paper
“However, this structure is not recommended for groups that are not clinical, for example, for prevention and/or for people with mild problems, since the time they dedicate to the interventions is reduced, or if they do it only once, or if it is unlikely that they will return and finish (Cavanagh, 2010).”
In the citing paper
“The possession of the skills necessary to make full use of e-mental health tools affects their uptake and adherence [29].”
From Acceptability of Mental Health Apps for Aboriginal and Torres Strait Islander Australians: A Qualitative Study (2016) · cites this paper as [29]
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“Other studies have found that introduction of e-mental health tools in a structured environment (eg, schools) or with therapist support, enhance adherence [29,31].”
From Acceptability of Mental Health Apps for Aboriginal and Torres Strait Islander Australians: A Qualitative Study (2016) · cites this paper as [29]
In the citing paper
“E-mental health programs need to be attractive to the user and present themselves as a good match to the person’s needs [29].”
From Acceptability of Mental Health Apps for Aboriginal and Torres Strait Islander Australians: A Qualitative Study (2016) · cites this paper as [29]
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Metadata
- Authors
- Cavanagh, K.
- Affiliations
- University of Sussex (GB)
- Corresponding author
- Cavanagh, Kate
- ORCID
- Cavanagh, Kate
- Venue
- Oxford Guide to Low Intensity CBT Interventions
- Publisher
- Oxford University Press
- Published
- 2010-05
- Pages
- 227-234
- OpenAlex
- W1755671971
- Cited by
- 76
- References
- 0
- Citations by year
- 2026: 3 · 2025: 3 · 2024: 5 · 2023: 5 · 2022: 5 · 2021: 6 · 2020: 3 · 2019: 6 · 2018: 3 · 2017: 10 · 2016: 10 · 2015: 2 · 2014: 7 · 2013: 5 · 2012: 2
- FWCI
- 10.45
- Type
- book chapter
- Language
- en
- Open access
- green
- figshare.com
- Licence
- cc-by
- Locations
- Oxford University Press eBooks (publishedVersion)
- Figshare (submittedVersion, cc-by)
- Topics
- Social Sciences › Psychology › Applied Psychology › Digital Mental Health Interventions
- Social Sciences › Psychology › Clinical Psychology › Psychotherapy Techniques and Applications
- Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Telemedicine and Telehealth Implementation
- Keywords
- online intervention, customer engagement, medication adherence, attrition, customer expectations, perceived barriers
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