Cited by 37Racial and Ethnic Identity ResearchLatin American and Latino StudiesElectoral Systems and Political Participation

The DOI matches its Crossref record; 81 of the 81 references it cites were found in a registry or an index.

¿Mejorando La Raza?: The Political Undertones of Latinos’ Skin Color in the United States

Ostfeld, Mara C, Yadon, Nicole D·2022·Social Forces

Abstract

The meaning of skin color in America has often been understood in the context of Black–White racial dynamics. However, as the soon-to-be largest ethnoracial group in the United States, Latinos are positioned to reshape the meaning of color and its relationship with many consequential outcomes. Drawing upon a survey that incorporates both the newly validated, interval-level Yadon–Ostfeld Skin Color Scale for human assessments of skin color, as well as more socially objective machine ratings of skin color, we are able to differentiate the physiological and social connotations of skin color. Our findings illustrate that politics are intertwined with how Latinos label their skin color. Latinos who overestimate their lightness (darkness) take less (more) liberal positions on racialized political issues than those who do not. Overall, we illuminate how skin color identification operates as a political statement for many Latinos, as well as how these patterns magnify racialized inequalities in America.

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Crossref · 10.1093/sf/soab060

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81 of 81 references verified0 citation errors · 0 not checkable

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Research works printed but not linked: 8

  1. Allen, 2000, Skin Color, Income, and Education: A Comparison of African Americans and Mexican Americans, National Journal of Sociology, 12, 129
  2. 2015, Branding Identity, Denver Law Review, 93, 1
  3. 2020, The Reliability of Same-Race and Cross-Race Skin Tone Judgments, Race and Social Problems
  4. Ostfeld, .., The Gravity of Color: Skin Color and Power in Contemporary American Politics
  5. Piston, 2015, Divided by Skin Color: The Partisan Preferences of Latinos Vary by Skin Tone
  6. Telles, 2014, Pigmentocracies: Ethnicity, Race and Color in Latin American
  7. Vargas, 2018, Ideological Whitening: Does Skintone Shape Colour-Blind Ideology Adherence for Latina/os?, Ethnic and Racial Studies, 41, 2407, 10.1080/01419870.2017.1394478 · DOI
  8. 2020, The Politics of Skin Color

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Metadata

Authors
Ostfeld, M. C., & Yadon, N. D.
Affiliations
  • University of Michigan (US)
  • The Ohio State University (US)
Corresponding author
Ostfeld, Mara C
Venue
Social Forces
Published
2021-05-31
Volume
100
Issue
4
Pages
1806-1832
ISSN
  • 0037-7732 (ISSN-L)
  • 1534-7605
OpenAlex
W3168109374
Cited by
33
References
80
Citations by year
2026: 6 · 2025: 6 · 2024: 4 · 2023: 8 · 2022: 7 · 2021: 2
FWCI
6.57
Type
journal article
Language
en
Open access
closed
Locations
  • Social Forces (publishedVersion)
  • Project Muse (Johns Hopkins University) (submittedVersion)
Topics
  • Social Sciences › Sociology and Political Science › Racial and Ethnic Identity Research
  • Social Sciences › Cultural Studies › Latin American and Latino Studies
  • Social Sciences › Political Science and International Relations › Electoral Systems and Political Participation
Keywords
Hispanic Americans, skin color, racial identification, political attitudes, skin color perception, racial inequality, ethnic-racial identity

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