Determinants of consumers’ dietary behaviour for health-enhancing foods
Abstract
Purpose The objectives of this study were: to investigate Irish consumers' attitudes to diet, health and health‐enhancing foods; to determine Irish consumers' knowledge and awareness of the health benefits of health‐enhancing foods; to examine the health‐related factors perceived to be most important in food choice; and to examine the relationships between attitudes, beliefs and dietary behaviour. Design/methodology/approach A total of 340 questionnaires were distributed to consumers using a multi‐stage cluster‐sampling technique. Findings The key variables that accounted for the variation in dietary behaviour were attitudes to healthy food behaviours, perceived influence of diet on health, and nutrition knowledge. Differences were observed between attitudes and awareness of health‐enhancing foods across gender, age and social grouping. Research limitations/implications The results and conclusions of this research are derived from a study conducted in Dublin only and, therefore, it is not possible to generalise about the Irish population from these results. It would prove beneficial to conduct further consumer research on determinants of consumers' dietary behaviour for health‐enhancing foods at different urban and rural centres in Ireland, as well as across European states for a cross‐cultural perspective. Practical implications Market segmentation, accompanied by appropriate carefully targeted educational messages, and addressing the attitudes, beliefs and knowledge of the target group can help to close the gap between actual and healthful diets for the entire population. Originality/value This research can assist health policy makers implement promotional strategies to improve the nutritional status of at‐risk groups while supporting efforts by the food industry in identifying appropriate marketing strategies within the healthy foods sector.
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There is a relationship between functional food consumption and income, with higher socio-economic groups showing an increased willingness or ability to pay premium prices for functional foods.
“Further, a number of studies have indicated a relationship between functional food consumption and income [25,26], with higher socio-economic groups showing an increased willingness or ability to pay premium prices for functional foods [35].”
From The association of demographic characteristics and food choice motives with the consumption of functional foods in emerging adults (2020) · cites this paper as [26]
Females are more likely to consume functional foods compared to males.
“In general, females are more likely to consume functional foods compared to males [25,26,27].”
From The association of demographic characteristics and food choice motives with the consumption of functional foods in emerging adults (2020) · cites this paper as [26]
The influence of demographic variables on attitudes toward and consumption of functional foods has been reported in several articles.
“The influence of demographic variables on attitudes toward and consumption of functional foods has been reported in several articles [25,26,27,28,29,30,31,32,33,34].”
From The association of demographic characteristics and food choice motives with the consumption of functional foods in emerging adults (2020) · cites this paper as [26]
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Schmidt, S. L. (2018) · Springer eBooks · doi:10.1007/978-3-319-77045-1_7
Bröring, S., Bidkar, S., & Kamrath, C. (2020) · Springer eBooks · doi:10.1007/978-3-658-28643-9_22
Çakıcı, A. C., & Yıldız, E. (2020) · Journal of Awareness · doi:10.26809/joa.5.020
Functional Foods and Dietary Supplements
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Promoting Healthy Eating Behavior Through Social Marketing
Todua, N., Jashi, C., & Urotadze, E. (2024) · Advances in marketing, customer relationship management, and e-services book series · doi:10.4018/979-8-3693-3924-4.ch005
Attitudes and Factors Influencing the Purchase Intention of Nutrient-Enriched Edible Gel Beads
Bunditkul, S., Borompichaichartkul, C., & Suanpong, K. (2025) · F1000Research · doi:10.12688/f1000research.167308.1
Krizanova, J., & Sánchez, E. G. (2025) · Humanities and Social Sciences Communications · doi:10.1057/s41599-025-06353-y
Patterns and Drivers of Packaged (Fortified) Maize Flour Purchase in Urban and Peri-Urban Kenya
Ngozi, S., Wineman, A., Maredia, M. K., Tschirley, D., Fisher, I., & Khaled, N. B. (2026) · Global Health Science and Practice · doi:10.9745/ghsp-d-24-00240
- Authors
- Bogue, J., Coleman, T., & Sorenson, D.
- Affiliations
- University College Cork (IE)
- ORCID
- Bogue, Joe
- Venue
- British Food Journal
- Publisher
- Emerald
- Published
- 2005-01-01
- Volume
- 107
- Issue
- 1
- Pages
- 4-16
- ISSN
- 0007-070X (ISSN-L)
- OpenAlex
- W1985296864
- Cited by
- 100
- References
- 18
- Citations by year
- 2026: 1 · 2025: 6 · 2024: 3 · 2023: 2 · 2022: 6 · 2021: 2 · 2020: 9 · 2019: 4 · 2018: 8 · 2017: 4 · 2016: 9 · 2015: 5 · 2014: 6 · 2013: 5 · 2012: 3
- FWCI
- 3.63
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- British Food Journal (publishedVersion)
- Topics
- Health Sciences › Nursing › Nutrition and Dietetics › Nutrition, Health and Food Behavior
- Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Consumer Attitudes and Food Labeling
- Social Sciences › Sociology and Political Science › Consumer behavior in food and health
- Keywords
- dietary behaviour, consumer attitudes, nutrition knowledge, health beliefs, food choice, healthy eating, gender differences, age differences, social groups, market segmentation, healthy food marketing, Irish consumers
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