Cited by 100Nutrition, Health and Food BehaviorConsumer Attitudes and Food LabelingConsumer behavior in food and health

Determinants of consumers’ dietary behaviour for health-enhancing foods

Bogue, Joe, Coleman, Thérèse, Sorenson, Douglas·2005·British Food Journal

Abstract

Purpose The objectives of this study were: to investigate Irish consumers' attitudes to diet, health and health‐enhancing foods; to determine Irish consumers' knowledge and awareness of the health benefits of health‐enhancing foods; to examine the health‐related factors perceived to be most important in food choice; and to examine the relationships between attitudes, beliefs and dietary behaviour. Design/methodology/approach A total of 340 questionnaires were distributed to consumers using a multi‐stage cluster‐sampling technique. Findings The key variables that accounted for the variation in dietary behaviour were attitudes to healthy food behaviours, perceived influence of diet on health, and nutrition knowledge. Differences were observed between attitudes and awareness of health‐enhancing foods across gender, age and social grouping. Research limitations/implications The results and conclusions of this research are derived from a study conducted in Dublin only and, therefore, it is not possible to generalise about the Irish population from these results. It would prove beneficial to conduct further consumer research on determinants of consumers' dietary behaviour for health‐enhancing foods at different urban and rural centres in Ireland, as well as across European states for a cross‐cultural perspective. Practical implications Market segmentation, accompanied by appropriate carefully targeted educational messages, and addressing the attitudes, beliefs and knowledge of the target group can help to close the gap between actual and healthful diets for the entire population. Originality/value This research can assist health policy makers implement promotional strategies to improve the nutritional status of at‐risk groups while supporting efforts by the food industry in identifying appropriate marketing strategies within the healthy foods sector.

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Crossref · 10.1108/00070700510573168

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Authors
Bogue, J., Coleman, T., & Sorenson, D.
Affiliations
University College Cork (IE)
Venue
British Food Journal
Publisher
Emerald
Published
2005-01-01
Volume
107
Issue
1
Pages
4-16
ISSN
0007-070X (ISSN-L)
OpenAlex
W1985296864
Cited by
100
References
18
Citations by year
2026: 1 · 2025: 6 · 2024: 3 · 2023: 2 · 2022: 6 · 2021: 2 · 2020: 9 · 2019: 4 · 2018: 8 · 2017: 4 · 2016: 9 · 2015: 5 · 2014: 6 · 2013: 5 · 2012: 3
FWCI
3.63
Type
journal article
Language
en
Open access
closed
Locations
British Food Journal (publishedVersion)
Topics
  • Health Sciences › Nursing › Nutrition and Dietetics › Nutrition, Health and Food Behavior
  • Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Consumer Attitudes and Food Labeling
  • Social Sciences › Sociology and Political Science › Consumer behavior in food and health
Keywords
dietary behaviour, consumer attitudes, nutrition knowledge, health beliefs, food choice, healthy eating, gender differences, age differences, social groups, market segmentation, healthy food marketing, Irish consumers

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