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Cited by 73Franchising Strategies and PerformanceInternational Business and FDICustomer Service Quality and Loyalty

Control and support in an international franchise network

Quinn, Barry·1999·International Marketing Review
DOI 10.1108/02651339910281884
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Abstract

A major gap in the international marketing literature is the nature of the international franchise relationship and, in particular, the mechanisms used to control and co‐ordinate the international franchise network. Discusses the findings arising from an ethnographic study of the internationalisation activity of one franchise company. Explores how the company in question attempted to control and direct its international franchise network. Illustrates the importance of non‐coercive sources of power, or the support function, in controlling international franchisee behaviour. Furthermore, it describes the development of the support function within the company over a longitudinal time period and highlights the impact of various organisational factors on the company’s ability to provide effective support to its international franchisees.

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Registry

Crossref · 10.1108/02651339910281884

Cites

35 of 35 references verified0 citation errors · 0 not checkable

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  • The use of noncoercive power as a control mechanism is more effective for influencing the behavior of franchisees.

    “Quinn (1999) finds that the use of noncoercive power as a control mechanism is more effective for influencing the behavior of franchisees.”

    From A systematic review of international franchising (2021) · cites this paper as Quinn, 1999

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Authors
Quinn, B.
Affiliations
University of Ulster (GB)
Corresponding author
Quinn, Barry
ORCID
Quinn, Barry
Venue
International Marketing Review
Publisher
Emerald
Published
1999-08-01
Volume
16
Issue
4/5
Pages
345-362
ISSN
0265-1335 (ISSN-L)
DOI
10.1108/02651339910281884
OpenAlex
W2044960153
Cited by
73
References
37
Citations by year
2024: 1 · 2023: 2 · 2021: 1 · 2020: 3 · 2019: 1 · 2018: 4 · 2017: 4 · 2016: 1 · 2015: 6 · 2014: 5 · 2013: 7 · 2012: 2
FWCI
3.03
Type
journal article
Language
en
Open access
closed
Licence
www.emerald.com/insight/site-policies (tdm)
Locations
International Marketing Review (publishedVersion)
Topics
  • Social Sciences › Business, Management and Accounting › Strategy and Management › Franchising Strategies and Performance
  • Social Sciences › Business, Management and Accounting › Strategy and Management › International Business and FDI
  • Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Customer Service Quality and Loyalty
Keywords
international franchising, franchise networks, control mechanisms, support functions, non-coercive power, internationalization, organizational factors, franchisor-franchisee relationship, coordination

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