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Cited by 1,611Environmental Sustainability in BusinessPro-Environmental Behavior and AttitudesConsumer Behavior and Market Dynamics

The DOI matches its Crossref record; 31 of the 31 references it cites were found in a registry or an index.

Environmental segmentation alternatives: a look at green consumer behavior in the new millennium

Straughan, Robert D., Roberts, James A.·1999·Journal of Consumer Marketing
DOI 10.1108/07363769910297506
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Abstract

Looking to the future of green marketing, examines the dynamic nature of ecologically conscious consumer behavior. The study also provides a method of profiling and segmenting college students based upon ecologically conscious consumer behavior. Findings indicate that, despite a significant amount of past research attention, demographic criteria are not as useful a profiling method as psychographic criteria. Consistent with past findings, the study indicates that perceived consumer effectiveness (PCE) provides the greatest insight into ecologically conscious consumer behavior. Further, the inclusion of altruism to the profile appears to add significantly to past efforts. Additional constructs examined suggest that environmental segmentation alternatives are more stable than past profiles that have relied primarily on demographic criteria.

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Crossref · 10.1108/07363769910297506

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31 of 31 references verified0 citation errors · 0 not checkable

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Citations

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Show all 31 references

Research works printed but not linked: 3

  1. Anderson, W.T. Jr, Henion, K.E. and Cox, E.P. III (1974), “Socially vs ecologically responsible consumers”, AMA Combined Conference Proceedings, Vol. 36, Spring and Fall, pp. 304‐11.
  2. Hume, S., Strand, P., Fisher, C., Fitzgerald, K. and Freeman, L. (1989), “Consumers go green”, Advertising Age, September 25, pp. 3‐5.
  3. Schwartz, J. and Miller, T. (1991), “The earth’s best friends”, American Demographics, Vol. 13, February, pp. 26‐35.

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Metadata

Authors
Straughan, R. D., & Roberts, J. A.
Affiliations
Baylor University (US)
Venue
Journal of Consumer Marketing
Publisher
Emerald
Published
1999-12-01
Volume
16
Issue
6
Pages
558-575
ISSN
0736-3761 (ISSN-L)
DOI
10.1108/07363769910297506
OpenAlex
W1997231614
Cited by
1,611
References
31
Citations by year
2026: 43 · 2025: 65 · 2024: 69 · 2023: 118 · 2022: 85 · 2021: 106 · 2020: 126 · 2019: 115 · 2018: 96 · 2017: 98 · 2016: 106 · 2015: 111 · 2014: 100 · 2013: 78 · 2012: 84
FWCI
5.53
Type
journal article
Language
en
Open access
closed
Licence
www.emerald.com/insight/site-policies (tdm)
Locations
Journal of Consumer Marketing (publishedVersion)
Topics
  • Social Sciences › Business, Management and Accounting › Marketing › Environmental Sustainability in Business
  • Physical Sciences › Environmental Science › Management, Monitoring, Policy and Law › Pro-Environmental Behavior and Attitudes
  • Social Sciences › Sociology and Political Science › Consumer Behavior and Market Dynamics
Keywords
green consumer behavior, green marketing, consumer profiling, psychographic segmentation, demographic segmentation, perceived consumer effectiveness, altruism, university students

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