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Cited by 339

The DOI matches its Crossref record; 3 of the 3 references it cites were found in a registry or an index.

Internet banking adoption strategies for a developing country: the case of Thailand

Jaruwachirathanakul, Bussakorn, Fink, Dieter·2005·Internet Research
DOI 10.1108/10662240510602708
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Abstract

Purpose: The objective of the paper is to identify the factors that encourage consumers to adopt internet banking services in Thailand and to use the study's findings to develop strategies for banks on how to maximize the rate of adoption. Design/methodology/approach: Quantitative research with a sample size of 600 achieved by sending questionnaires to 15 people in each of 40 large companies in Bangkok. The study is based on the Decomposed Planned Behaviour. Findings: The attitudinal factors that appear to encourage the adoption of internet banking in Thailand most are “Features of the web site” and “Perceived usefulness”, while the most significant impediment to adoption is a perceived behavioural control, namely “External environment”. The significant moderating factors are gender, educational level, income, internet experience and internet banking experience, but not age. Research limitations/implications: In this study, encouragement factors are those that are able to be controlled by banks, while impediment factors are those that are not able to be controlled. Practical implications: It is essential for banks to facilitate encouragement and restrict impediment factors. In addition to the direct “push” from internet banks (in respect of the encouragement factors), indirect persuasion should be carried out as a “pull” mechanism (in respect of the impediment factors). Originality/value: The study identified a number of specific strategies that Thai banks could follow to maximize the adoption of internet banking.

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Citations

Cites

Show all 3 references

Research works printed but not linked: 21

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  17. Suganthi, B. and Suganthi, B. (2001), “Internet banking patronage: an empirical investigation of Malaysia”, Journal of Banking and Commerce, Vol. 6 No. 1, available at: www.arraydev.com/commerce/jibc/0103_01.htm.
  18. Tan, M. and Teo, T.S.H. (2000), “Factors influencing the adoption of internet banking”, Journal of the Association for Information Systems, Vol. 1 No. 5, available at: http//:jais.isworld.org/articles/1‐5/default.asp?x=40&y=10. · DOI · Paper page
  19. Tangkitvanich, S. (2002), “State interventions in the internet market: lessons from Thailand”, TDRI Quarterly Review, Vol. 17 No. 2, pp. 3‐11.
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Metadata

Authors
Jaruwachirathanakul, B., & Fink, D.
Venue
Internet Research
Publisher
Emerald
Published
2005-07-01
Volume
15
Issue
3
Pages
295-311
ISSN
1066-2243 (ISSN-L)
DOI
10.1108/10662240510602708
OpenAlex
W2071435387
Cited by
339
References
3
FWCI
13.83
Type
journal article
Language
en
Open access
closed
Licence
www.emerald.com/insight/site-policies (tdm)

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CoChat. (2026). Citation check: Internet banking adoption strategies for a developing country: the case of Thailand. https://app.cochat.ai/papers/10.1108/10662240510602708
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Jaruwachirathanakul, B., & Fink, D. (2005). Internet banking adoption strategies for a developing country: the case of Thailand. Internet Research. https://doi.org/10.1108/10662240510602708

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