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Cited by 325Sharing Economy and PlatformsDiverse Aspects of Tourism ResearchTechnology Adoption and User Behaviour

Why travelers use Airbnb again?: An integrative approach to understanding travelers’ repurchase intention

Mao, Zhenxing, Lyu, Jiaying·2017·International Journal of Contemporary Hospitality Management
DOI 10.1108/ijchm-08-2016-0439
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Abstract

Purpose The purpose of this study is to examine the psychological factors that motivate travelers to consider reusing Airbnb. Design/methodology/approach This study proposes and tests an integrative model that synthesizes the Theory of Planned Behavior (TPB), Prospect Theory (PT) and other Airbnb-relevant constructs (unique experience expectation, familiarity and electronic word of mouth) as the primary determinants of the Airbnb repurchase intention using an structural equation model (SEM) approach. Findings Both attitude and subject norms are significant determinants of repurchase intention, whereas perceived behavioral control is not. In addition, perceived value and risk have only direct significant impacts on attitude and, in turn, indirectly affect repurchase intention. Unique experience expectation, familiarity and electronic word of mouth exert direct and indirect influences on repurchase intention. Research limitations/implications This study extends the body of knowledge by integrating TPB and PT to investigate consumer repurchase intention in Airbnb, which provides a theoretical baseline and serves as a starting point for exploring the structural relationships of Airbnb and the sharing economy. Practical implications Airbnb should place more emphasis on value packages and authentic/unique travel experience to retain and attract more travelers. More safety/security programs should be put in place and clearly communicated to reduce the perceived risks. In addition, A…

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Crossref · 10.1108/ijchm-08-2016-0439

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  • Platform businesses tend to be more innovative and have offerings perceived as new, interesting, attractive and novel.

    “Furthermore, platform businesses tend to be more innovative and have offerings that are perceived as new, interesting, attractive and novel (Guttentag et al., 2018;Johnson and Neuhofer, 2017;Mao and Lyu, 2017;So et al., 2018), and thereby create unique experience expectations (Mao and Lyu, 2017).”

    From Platforms in the peer-to-peer sharing economy (2019) · cites this paper as Mao and Lyu, 2017

  • Consumers who are not familiar with a particular sharing platform may perceive increased levels of risk and incur added search costs.

    “consumers who are not familiar with a particular platform may perceive increased levels of risk and incur added search costs”

    From Platforms in the peer-to-peer sharing economy (2019) · cites this paper as Mao and Lyu, 2017

  • Perceived risk can be increased due to the new-to-the-market nature of many platforms.

    “On the negative side, perceived risk can be increased due to the”

    From Platforms in the peer-to-peer sharing economy (2019) · cites this paper as Mao and Lyu, 2017

  • Platform businesses create unique experience expectations.

    “Furthermore, platform businesses tend to be more innovative and have offerings that are perceived as new, interesting, attractive and novel (Guttentag et al., 2018;Johnson and Neuhofer, 2017;Mao and Lyu, 2017;So et al., 2018), and thereby create unique experience expectations (Mao and Lyu, 2017).”

    From Platforms in the peer-to-peer sharing economy (2019) · cites this paper as Mao and Lyu, 2017

  • Consumers' post-consumption attitudes toward the platform depend on their personal consumption experiences, peer behaviors and platform governance.

    “Consumers' post-consumption attitudes toward the platform depend on their personal consumption experiences, peer behaviors and platform governance (Mao and Lyu, 2017;So et al., 2018).”

    From Platforms in the peer-to-peer sharing economy (2019) · cites this paper as Mao and Lyu, 2017

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Authors
Mao, Z., & Lyu, J.
Affiliations
  • California State Polytechnic University (US)
  • Zhejiang University (CN)
ORCID
Venue
International Journal of Contemporary Hospitality Management
Publisher
Emerald
Published
2017-09-11
Volume
29
Issue
9
Pages
2464-2482
ISSN
0959-6119 (ISSN-L)
DOI
10.1108/ijchm-08-2016-0439
OpenAlex
W2738164943
Cited by
325
References
8
Citations by year
2026: 16 · 2025: 21 · 2024: 30 · 2023: 39 · 2022: 51 · 2021: 60 · 2020: 52 · 2019: 35 · 2018: 21
FWCI
53.42
Type
journal article
Language
en
Open access
closed
Licence
www.emerald.com/insight/site-policies (tdm)
Locations
International Journal of Contemporary Hospitality Management (publishedVersion)
Topics
  • Social Sciences › Business, Management and Accounting › Marketing › Sharing Economy and Platforms
  • Social Sciences › Sociology and Political Science › Diverse Aspects of Tourism Research
  • Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
Keywords
Airbnb, repurchase intention, theory of planned behavior, prospect theory, familiarity, electronic word of mouth, risk perception, perceived value, sharing economy, short-term rental platforms

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