“Robots do not replace a nurse with a beating heart”: The publicity around a robotic innovation in elderly care
Open accessAbstract
Purpose: The purpose of this paper is to investigate the publicity around the implementation of the Zora robot in elderly-care services in Lahti, Finland. The aim is to discover opinions concerning the use of robots in elderly care as well as the arguments and justifications behind those opinions. Zora is a humanoid robot intended to promote mobility and rehabilitation. The Lahti pilot was the first Zora pilot in Finland in public elderly-care services. It received much publicity, both regionally and nationally. Design/methodology/approach: This study is based on an empirical case study on the implementation of the Zora robot in elderly-care services. The data consist of interviews with personnel who operated Zora and comments from the general public about the “Zora” robot. Two data sources were used: 107 comments were collected from online and print media, and the personnel (n=39) who worked with Zora were interviewed. The data were analysed by means of interpretative content analysis. Findings: The results show that public opinion is mainly negative, but that the commentators apparently have little information about the robot and its tasks. The personnel had more positive views; they saw it as a recreational tool, not as a replacement for their own roles. Originality/value: There is clearly a need for more information, for a better informed discussion on how robots can be used in elderly care and how to involve the general public in this discussion in a constructive way.
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Public opinion may influence the adoption of technologies for older adults.
“Focusing exclusively on targeted stakeholders may overlook critical factors that influence the acceptance of gerontechnology at the societal level.8,9”
From Public opinion on types of voice systems for older adults (2024) · cites this paper as [9]
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Self-citationStor, M., Haromszeki, Ł., Poór, J., Kőműves, Z., & Caha, Z. (2025) · Central European Management Journal · doi:10.1108/cemj-04-2025-0102 · Cited by 3 · see citing works
Adoption of Home Service Robots: Exploring Household Differences in Perceived Usefulness
Kim, M. (2025) · IEEE Access · doi:10.1109/access.2025.3559060 · Cited by 3 · see citing works
Humanoids at the Helm of the Nursing Profession in Elderly Care: Critical Review
Dankar, M. J., & Badr, N. G. (2022) · Lecture notes in information systems and organisation · doi:10.1007/978-3-031-10902-7_1 · Cited by 3 · see citing works
An empirical examination of elder abuse through the lens of mens rea
Bajpai, N., Sharma, G., Dubey, P., & Kulshreshtha, K. (2020) · The Journal of Adult Protection · doi:10.1108/jap-04-2020-0010 · Cited by 4 · see citing works
Introduction: Knowledge and Digital Technology
Panitz, R., & Glückler, J. (2024) · Knowledge and space · doi:10.1007/978-3-031-39101-9_1 · Cited by 4 · see citing works
A Systematic Review for Robotic for Cognitive Speech Therapy for Rehabilitation Patient
Qi, J., Chew, E., & Yang, J. (2023) · Lecture notes in electrical engineering · doi:10.1007/978-981-19-8703-8_3 · Cited by 2 · see citing works
Public opinion on types of voice systems for older adults
Qu, N. Z., Li, J., Kongmanee, J., & Chignell, M. (2024) · Journal of Rehabilitation and Assistive Technologies Engineering · doi:10.1177/20556683241287414 · Cited by 1 · see citing works
Trends in Human-Computer Interaction in Mobility for Users with Special Needs – A Literature Review
Mayas, C., Lengkong, C. R., Krömker, H., & Hirth, M. (2025) · Lecture notes in computer science · doi:10.1007/978-3-031-92689-1_16 · Cited by 1 · see citing works
Churata, D. V. P., Fantinato, M., Peres, S. M., Yassuda, M. S., de Melo, R. C., Cachioni, M., & Paradeda, R. B. (2026) · Expert Systems · doi:10.1111/exsy.70220 · Cited by 1 · see citing works
Leading Future Lives: Producing Meaningful Intelligence
Bloom, P. (2020) · Springer eBooks · doi:10.1007/978-3-030-36181-5_4
Shaping aged care work through technology: A senior manager affordance perspective
Hansen, A. M. (2021) · Queensland University of Technology · doi:10.5204/thesis.eprints.208914
Therapeutic Applications of Social Robots in Rehabilitation
Mahajan, R., Kumar, M., Bhatia, A. B., & Whig, P. (2023) · Advances in computational intelligence and robotics book series · doi:10.4018/978-1-6684-8171-4.ch005
The Surgical Patient and Nursing Care in a Low-Income Setting: Challenges and Way Forward
Ijah, R. F. O. A., Iroegbu-Emeruem, L., Okuku, M. O., Nkadam, M. N., & Amagboruju, V. (2023) · Surgical Research · doi:10.33425/2689-1093.1054
Deploying Humanoid Robots in a Social Environment
Adolfsson, K. K., Tigerstedt, C., Biström, D., & Espinosa-Leal, L. (2024) · Lecture notes in networks and systems · doi:10.1007/978-3-031-61905-2_36
International Practice and Implications
Zhu, Y. (2024) · Springer eBooks · doi:10.1007/978-981-97-5153-2_7
Recipes for consumer loyalty intentions toward AI speakers: A complexity theory approach
Kim, S., Ko, M., & Lee, L. (2025) · Service Business · doi:10.1007/s11628-025-00587-1
Yu, Y., Ma, D., & Zuo, M.-Y. (2025) · Information Technology & People · doi:10.1108/itp-08-2024-0975
- Authors
- Tuisku, O., Pekkarinen, S., Hennala, L., & Melkas, H.
- Affiliations
- Lappeenranta-Lahti University of Technology (FI)
- Venue
- Information Technology & People
- Publisher
- Emerald
- Published
- 2019-02-04
- Volume
- 32
- Issue
- 1
- Pages
- 47-67
- ISSN
- 0959-3845 (ISSN-L)
- OpenAlex
- W2903990782
- Semantic Scholar
- 23de4a2cb7920b0658cedbf2d73a78be438bdcf2
- Cited by
- 67
- References
- 50
- Citations by year
- 2026: 2 · 2025: 11 · 2024: 8 · 2023: 13 · 2022: 9 · 2021: 10 · 2020: 8 · 2019: 6
- FWCI
- 8.12
- Type
- journal article
- Language
- en
- Open access
- green
- lutpub.lut.fi
- Locations
- Information Technology and People (publishedVersion)
- LUTPub (LUT University) (submittedVersion)
- Topics
- Social Sciences › Psychology › Social Psychology › Social Robot Interaction and HRI
- Social Sciences › Demography › Technology Use by Older Adults
- Physical Sciences › Engineering › Control and Systems Engineering › Robotics and Automated Systems
- Keywords
- humanoid robots, elderly care, public opinion, media coverage, robot implementation, nurses' perceptions, rehabilitation, mobility promotion
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