Impact of individualism and collectivism over the individual’s technology acceptance behaviour: A multi-group analysis between Pakistan and Turkey
Abstract
Purpose – The purpose of this paper is to develop an extended model of technology acceptance to include behavioural beliefs (perceived usefulness and perceived ease of use), subjective norms, management support (at institutional and governmental levels) to examine the academics’ internet acceptance behaviour within the Pakistan and Turkish context. In addition to this, impact of cultural dimension individualism-collectivism (IC) is also examined on the basis of moderator construct. Design/methodology/approach – Data were collected from 380 academics’ using a cross-sectional survey. Data were analysed using structural equation modelling (partial least squares) in conjunction with multiple group analysis. Findings – The results revealed that proposed model achieved acceptable fit with the data (i.e.R2=39 per cent in intention) and most of the hypothesised relationships were supported. The results also revealed that culture showed a moderating effect on hypothetical relationships. Specifically, the effects of management support were stronger for the respondents having high on collectivist society (i.e. Pakistan). Originality/value – The study is useful in non-western cultural contexts. Specifically, in contrast to previous studies, diversity of individuals’ acceptance behaviour is examined in Turkey and Pakistan. Additionally, this study had examined moderating impact of cultural dimension (i.e. IC) over academic’s behavioural intention to accept the internet technology.
Integrity signals
Registry
Cites
Statistics
Claims the paper makes
Claims other papers make about this one
Each is checked against this paper’s own text: does it say what the citing paper says it does?
FoMO is often reinforced by collectivist cultural dynamics emphasizing social approval and group belonging, potentially amplifying these associations.
“Moreover, FoMO is often reinforced by collectivist cultural dynamics emphasizing social approval and group belonging, potentially amplifying these associations (Abbasi et al., 2015).”
From Fear of missing out and psychological well-being: Examining the dual pathways of problematic social media use and digital burnout (2026) · cites this paper as Abbasi et al., 2015
When the associations with PSMU and DBO were controlled for, FoMO's motivation for social connectedness is associated with positive affect.
“When the associations with PSMU and DBO were controlled for, FoMO's motivation for social connectedness - based on Türkiye's collectivist focus on group belonging (Abbasi et al., 2015) - is associated with positive affect.”
From Fear of missing out and psychological well-being: Examining the dual pathways of problematic social media use and digital burnout (2026) · cites this paper as Abbasi et al., 2015
Cites
The theory of planned behavior
Ajzen, I. (1991) · Organizational Behavior and Human Decision Processes · doi:10.1016/0749-5978(91)90020-t · Cited by 90,587 · see citing works
Podsakoff, P. M., MacKenzie, S. B., Lee, J.-Y., & Podsakoff, N. P. (2003) · Journal of Applied Psychology · doi:10.1037/0021-9010.88.5.879 · Cited by 82,194 · see citing works
Perceived usefulness, perceived ease of use, and user acceptance of information technology
Davis, F. D. (1989) · MIS Quarterly · doi:10.2307/249008 · Cited by 68,483 · see citing works
Understanding information technology usage: a test of competing models
Taylor, S., & Todd, P. A. (1995) · Information Systems Research · doi:10.1287/isre.6.2.144 · Cited by 8,815 · see citing works
Technology Acceptance Model 3 and a Research Agenda on Interventions
Venkatesh, V., & Bala, H. (2008) · Decision Sciences · doi:10.1111/j.1540-5915.2008.00192.x · Cited by 8,159 · cited 3× · see citing works
“We adopted TAM as foundation of our model due to TAM’s consistent explanatory power, i.e. 40 per cent since creation (Venkatesh and Bala, 2008).”
BackgroundMethodVenkatesh, V. (2000) · Information Systems Research · doi:10.1287/isre.11.4.342.11872 · Cited by 6,664 · see citing works
Extrinsic and Intrinsic Motivation to Use Computers in the Workplace <sup>1</sup>
Davis, F. D., Bagozzi, R. P., & Warshaw, P. R. (1992) · Journal of Applied Social Psychology · doi:10.1111/j.1559-1816.1992.tb00945.x · Cited by 6,231 · cited 1× · see citing works
“The literature also supports indirectly the effect of PEOU on BI via PU (Davis et al., 1992); therefore the indirect impact of SN on PU via PEOU was also to be expected in this study.”
ResultThe Duality of Technology: Rethinking the Concept of Technology in Organizations
Orlikowski, W. J. (1992) · Organization Science · doi:10.1287/orsc.3.3.398 · Cited by 4,957 · see citing works
Assessing IT Usage: The Role of Prior Experience
Taylor, S., & Todd, P. (1995) · MIS Quarterly · doi:10.2307/249633 · Cited by 2,891 · see citing works
Venkatesh, V., Morris, M. G., & Ackerman, P. L. (2000) · Organizational Behavior and Human Decision Processes · doi:10.1006/obhd.2000.2896 · Cited by 1,237 · see citing works
Mobile computing acceptance factors in the healthcare industry: a structural equation model
Wu, J.-H., Wang, S.-C., & Lin, L.-M. (2007) · International Journal of Medical Informatics · doi:10.1016/j.ijmedinf.2006.06.006 · Cited by 603 · see citing works
Yoon, C. (2009) · Information & Management · doi:10.1016/j.im.2009.06.001 · Cited by 425 · see citing works
Flagged first, then by citations
Cited by
Sorted by citations
Tarhini, A., Hone, K., Liu, X., & Tarhini, T. (2017) · Interactive Learning Environments · doi:10.1080/10494820.2015.1122635 · Cited by 445 · see citing works
Self-citationAntecedents of ERP systems implementation success: a study on Jordanian healthcare sector
Almajali, D. A., Masa'deh, R., & Tarhini, A. (2016) · Journal of Enterprise Information Management · doi:10.1108/jeim-03-2015-0024 · Cited by 181 · see citing works
Self-citationAn attention-based view of AI assimilation in public sector organizations: The case of Saudi Arabia
Alshahrani, A., Dennehy, D., & Mäntymäki, M. (2022) · Government Information Quarterly · doi:10.1016/j.giq.2021.101617 · Cited by 106 · see citing works
Tufan, C., Köksal, K., Griffiths, M. D., & Terzioglu, Z. A. (2026) · Psychology, Health & Medicine · doi:10.1080/13548506.2025.2587974 · Cited by 4 · see citing works
“In cultures that emphasize collectivism and prioritize group harmony (Abbasi et al., 2015), the desire to stay connected – which is central to FoMO – can act as a safeguard for well-being, as long as it does not develop into the harmful behaviors (Chua & Koestner, 2008) associated with PSMU and DBO.”
- Authors
- Abbasi, M. S., Tarhini, A., Elyas, T., & Shah, F.
- Affiliations
- University of Sindh (PK)
- Brunel University of London (GB)
- King Abdulaziz University (SA)
- Venue
- Journal of Enterprise Information Management
- Publisher
- Emerald
- Published
- 2015-10-12
- Volume
- 28
- Issue
- 6
- Pages
- 747-768
- ISSN
- 1741-0398 (ISSN-L)
- OpenAlex
- W1847968955
- Cited by
- 125
- References
- 12
- Citations by year
- 2026: 11 · 2025: 8 · 2024: 5 · 2023: 11 · 2022: 8 · 2021: 19 · 2020: 9 · 2019: 8 · 2018: 6 · 2017: 21 · 2016: 15 · 2015: 2 · 2014: 1
- FWCI
- 28.81
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Enterprise Information Management (publishedVersion)
- Topics
- Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
- Social Sciences › Gender Studies › Gender and Technology in Education
- Social Sciences › Psychology › Social Psychology › Cultural Differences and Values
- Keywords
- technology acceptance, individualism-collectivism, cultural dimensions, perceived usefulness, perceived ease of use, subjective norms, management support, behavioral intention, university faculty, moderating effect of culture, cross-cultural comparison, Pakistan, Turkey
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
Are you an author, or do you see a problem with this page? Request a review
