The DOI matches its Crossref record; 48 of the 48 references it cites were found in a registry or an index.
Consumer Trust in an Internet Store: A Cross-Cultural Validation
Abstract
Many have speculated that trust plays a critical role in stimulating consumer purchases over the Internet. Most of the speculations have rallied around U.S. consumers purchasing from U.S.–based online merchants. The global nature of the Internet raises questions about the robustness of trust effects across cultures. Culture may also affect the antecedents of consumer trust; that is, consumers in different cultures might have differing expectations of what makes a web merchant trustworthy. Here we report on a cross-cultural validation of an Internet consumer trust model. The model examined both antecedents and consequences of consumer trust in a Web merchant. The results provide tentative support for the generalizability of the model.
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“For instance, differences in cultural background may affect the antecedents of trust towards websites (Doney, Cannon, & Mullen, 1998; Jarvenpaa, Tractinsky, & Saarinen, 1999).”
From Why do travelers trust TripAdvisor? Antecedents of trust towards consumer-generated media and its influence on recommendation adoption and word of mouth (2015) · cites this paper as Jarvenpaa, Tractinsky, & Saarinen, 1999
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“Trust was measured with three items adapted from Jarvenpaa and Tractinsky (1999)”
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“…in establishing the trustworthiness of parties in an online environment but electronic networks also provide increased possibilities for egocentric and untrustworthy behaviour compared to other settings (Jarvenpaa and Tractinsky, 1999; Clarke, 2002b; Pavlou, 2002; Mansell and Collins, 2004).”
ResultPersonality Traits Hierarchy of Online Shoppers
Chen, T. (2011) · International Journal of Marketing Studies · doi:10.5539/ijms.v3n4p23 · Cited by 59
“The lack of trust, on the other hand, is one of the main inhibitors of consumer participation in e-commerce with the online vendor whom they are engaging in business (e.g. Jarvenpaa and Tractinsky, 1999; Reichheld and Schefter 2000).”
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Gauzente, C. (2004) · Cited by 59
Should all firms adapt websites to international audiences?
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The Effect of Trust and Brand Image to Repurchase Intention in Online Shopping
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“As a central concept in social exchange, trust helps reduce uncertainty, enhance predictability, and alleviate complexity in social interaction [18] and human-computer interaction [19].”
Does altruism matter on online group buying? Perspectives from egotistic and altruistic motivation
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Repurposing Materials and Waste through Online Exchanges: Overcoming the Last Hurdle
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“Furthermore, research has shown that trust, in turn, has a significant impact on user decisionmaking and behavior [13,15,17,32].”
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Mohd‐Any, A. A., Mutum, D. S., Ghazali, E. M., & Mohamed-Zulkifli, L. (2019) · Journal of Service Theory and Practice · doi:10.1108/jstp-10-2018-0223 · Cited by 61
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“Five questions were asked that measured respondents ’ trust in online companies (Jarvenpaa, Tractinsky, & Saarinen, 1999; based upon, Malhotra et al., 2004).”
BackgroundTrust Change in Information Technology Products
McKnight, D. H., Liu, P., & Pentland, B. T. (2020) · Journal of Management Information Systems · doi:10.1080/07421222.2020.1831772 · Cited by 64
Building effective online game websites with knowledge-based trust
Holsapple, C. W., & Wu, J. (2008) · Information Systems Frontiers · doi:10.1007/s10796-007-9060-5 · Cited by 54
The mediation of trust in country-of-origin effects across countries
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“…evidence indicating that perceived trust-worthiness of online retailers has a signi fi cant in fl uence on consumers ’ purchase intention on the sites (Buttner & Goritz, 2008; Jarvenpaa, Tractinsky, Saarinen, & Vitale, 1999; Lee & Turban, 2001; Nah & Davis, 2002; Shankar, Urban, & Sultan, 2002).”
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Kabadayi, S., & Gupta, R. (2005) · International Journal of Internet Marketing and Advertising · doi:10.1504/ijima.2005.008105 · Cited by 54
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“The link between reputation and trust may be because they are closely interrelated as trust was considered in the context of vendor reputation in the previous research (Jarvenpaa et al. 1999).”
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Basu, A., & Muylle, S. (2003) · Communications of the ACM · doi:10.1145/953460.953496 · Cited by 53
“Recent empirical studies on consumer attitudes towards online stores indicates that trust issues going beyond identification are of significant concern, and furthermore, that these factors are influenced by a variety of demographic and cultural factors in addition to site functionality [6, 7, 8].”
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Kumar, S., Itzhak, E., Edan, Y., Nimrod, G., Sarne‐Fleischmann, V., & Tractinsky, N. (2022) · International Journal of Social Robotics · doi:10.1007/s12369-022-00911-z · Cited by 52
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“Some items or modified from previous research (Ha 2004; Chen 2006; Shim et al. 2001; Jarvenpaa et al. 1999).”
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“Therefore, many scholars directly replace trusting intention with willingness to purchase (Jarvenpaa et al., 1999, 2000; Gefen, 2000; Klang, 2001), intention to provide personal information (Klang, 2001; Ridings, et al., 2002), and so on.”
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“A positive vendor reputation provides assur-ances of ability, integrity, and goodwill (Jarvenpaa et al. , 1999).”
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BackgroundMulti-channel consumer perceptions
Teltzrow, M., Meyer, B. M., & Lenz, H.-J. (2007) · Zurich Open Repository and Archive (University of Zurich) · doi:10.5167/uzh-65987 · Cited by 50
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“To measure consumers ’ trust in voice assistants, three items from Lee (2005), Jarvenpaa et al. (1999) and Doney and Cannon (1997) were used.”
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An examination of the critical factors affecting consumer acceptance of online banking
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“Therefore, the understanding of these reasons is expected to be proven useful for bank managers when formulating strategies that aim at increasing the use of online banking ( Jarvenpaa et al., 1999; Lee, 2009; Yiu et al., 2007).”
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“The following cultural comparison studies that address differences in internet use have been reported: a cultural inspection of the antecedents and results regarding the formation of trust about internet retailers (Jarvenpaa and Tractinsky, 1999); a comparative study of the online shopping behaviours of different coun…”
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“In this study, question items for transaction trust, 12–14 cultural value, 13,15 and consumers’ intentions to adopt M-com-merce 16 were adapted from prior studies.”
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“It also increases purchase intentions both directly (Gefen 2002), as it does in other buyer–seller relationships (Ganesan 1994), and through reduced perceived risk (Jarvenpaa and Tractinsky 1999; Kollock 1999).”
BackgroundDevelopment of a Framework for Trust in Mobile Commerce
Siau, K. L., Sheng, H., & Nah, F. F. (2003) · Journal of the Association for Information Systems · Cited by 49
Kuen, L., Westmattelmann, D., Bruckes, M., & Schewe, G. (2023) · Electronic Markets · doi:10.1007/s12525-023-00672-1 · Cited by 65
“The relevance of trust is rooted in situations characterized by uncertainty as it helps to overcome them (Jarvenpaa et al., 1999; Lewicki et al., 2006; Pavlou, 2003).”
BackgroundIntention to use internet marketing
Tan, K. S., Chong, S. C., & Lin, B. (2013) · Kybernetes · doi:10.1108/k-12-2012-0122 · Cited by 50
Website Design Guidelines: High Power Distance and High-Context Culture
Ahmed, T., Mouratidis, H., & Preston, D. (2009) · UEL Research Repository (University of East London) · Cited by 48
A Classification and Investigation of Trustees in B-to-C e-Commerce: General vs. Specific Trust
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“Prior online trust studies [Gefen and Straub, 2004; Jarvenpaa and Tractinsky, 1999; Pavlou, 2003; van der Heijden, Verhagen, and Creemers, 2003] have most often examined consumers’ purchase intention, since this is the”
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An investigation of consumers’ webstore shopping: A view of click-and-mortar company
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Color matters: color as trustworthiness cue in web sites
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Intertwining the internet of things and consumers' behaviour science: Future promises for businesses
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“The differences in trusting stance towards outgroup members make individualists be less riskaverse and perceive lower risks than collectivists (Jarvenpaa et al. 1999).”
BackgroundConcerns About Payment Security of Internet Purchases: A Perspective on Current On-Line Shoppers
Kwon, K., & Lee, J. (2003) · Clothing and Textiles Research Journal · doi:10.1177/0887302x0402100404 · Cited by 49
“Several researchers have discussed the adverse influence of the general risk perception of on-line shopping (e.g., Jarvenpaa et al., 1999; Miyazaki & Fernandez, 2001; Swaminathan, Lepkowska-White, & Rao, 1999).”
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Information Systems and Health Care-I: Trust, Uncertainty, and Online Prescription Filling
Liang, H., Laosethakul, K., Lloyd, S. J., & Xue, Y. (2005) · Communications of the Association for Information Systems · doi:10.17705/1cais.01502 · Cited by 47
“Empirical evidence indicates that online customers generally stay away from e-vendors whom they do not trust [e.g., Jarvenpaa and Tractinsky, 1999; Reichheld and Schefter, 2000] and that a trusting belief in an e-vendor positively influences intention to buy [e.g., Gefen, 2000; Gefen et al., 2003;…”
BackgroundLinking e‐service quality and markups: The role of imperfect information in the supply chain
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E-Government: The Need for Effective Process Management in the Public Sector
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Intuition, risk, and the formation of online trust
Roghanizad, M., & Neufeld, D. J. (2015) · Computers in Human Behavior · doi:10.1016/j.chb.2015.04.025 · Cited by 51
Cross-border online shopping experiences of Chinese shoppers
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A Comparison of American and Indian Consumers' Perceptions of Electronic Commerce
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Metadata
- Authors
- Jarvenpaa, S. L., Tractinsky, N., & Saarinen, L.
- Affiliations
- Ben-Gurion University of the Negev (IL)
- The University of Melbourne (AU)
- Corresponding author
- Tractinsky, Noam
- ORCID
- Tractinsky, Noam
- Venue
- Journal of Computer-Mediated Communication
- Publisher
- Oxford University Press (OUP)
- Published
- 2006-06-23
- Volume
- 5
- Issue
- 2
- Pages
- 0-0
- ISSN
- 1083-6101 (ISSN-L)
- OpenAlex
- W1986401249
- Cited by
- 1,882
- References
- 48
- Citations by year
- 2026: 13 · 2025: 31 · 2024: 39 · 2023: 51 · 2022: 71 · 2021: 63 · 2020: 77 · 2019: 85 · 2018: 94 · 2017: 73 · 2016: 85 · 2015: 110 · 2014: 111 · 2013: 105 · 2012: 103
- FWCI
- 256.94
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Computer-Mediated Communication (publishedVersion)
- Topics
- Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
- Social Sciences › Sociology and Political Science › Privacy, Security, and Data Protection
- Social Sciences › Business, Management and Accounting › Marketing › Customer Service Quality and Loyalty
- Keywords
- consumer trust, online shopping, online store, cross-cultural validation, antecedents of trust, e-commerce
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