Cited by 1,882Technology Adoption and User BehaviourPrivacy, Security, and Data ProtectionCustomer Service Quality and Loyalty

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Consumer Trust in an Internet Store: A Cross-Cultural Validation

Jarvenpaa, Sirkka L., Tractinsky, Noam, Saarinen, Lauri·2006·Journal of Computer-Mediated Communication

DOI 10.1111/j.1083-6101.1999.tb00337.x

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Abstract

Many have speculated that trust plays a critical role in stimulating consumer purchases over the Internet. Most of the speculations have rallied around U.S. consumers purchasing from U.S.–based online merchants. The global nature of the Internet raises questions about the robustness of trust effects across cultures. Culture may also affect the antecedents of consumer trust; that is, consumers in different cultures might have differing expectations of what makes a web merchant trustworthy. Here we report on a cross-cultural validation of an Internet consumer trust model. The model examined both antecedents and consequences of consumer trust in a Web merchant. The results provide tentative support for the generalizability of the model.

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Influential
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Background
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Authors: Jarvenpaa, S. L., Tractinsky, N., & Saarinen, L.
Affiliations: Ben-Gurion University of the Negev (IL)
The University of Melbourne (AU)
Corresponding author: Tractinsky, Noam
ORCID: Tractinsky, Noam
Venue: Journal of Computer-Mediated Communication
Publisher: Oxford University Press (OUP)
Published: 2006-06-23
Volume: 5
Issue: 2
Pages: 0-0
ISSN: 1083-6101 (ISSN-L)
DOI: 10.1111/j.1083-6101.1999.tb00337.x
OpenAlex: W1986401249
Cited by: 1,882
References: 48
Citations by year: 2026: 13 · 2025: 31 · 2024: 39 · 2023: 51 · 2022: 71 · 2021: 63 · 2020: 77 · 2019: 85 · 2018: 94 · 2017: 73 · 2016: 85 · 2015: 110 · 2014: 111 · 2013: 105 · 2012: 103
FWCI: 256.94
Type: journal article
Language: en
Open access: closed
Licence: doi.wiley.com/10.1002/tdm_license_1 (tdm, 3357 d)
Locations: Journal of Computer-Mediated Communication (publishedVersion)
Topics: Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
Social Sciences › Sociology and Political Science › Privacy, Security, and Data Protection
Social Sciences › Business, Management and Accounting › Marketing › Customer Service Quality and Loyalty
Keywords: consumer trust, online shopping, online store, cross-cultural validation, antecedents of trust, e-commerce

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Consumer Trust in an Internet Store: A Cross-Cultural Validation

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