Cited by 1,882Technology Adoption and User BehaviourPrivacy, Security, and Data ProtectionCustomer Service Quality and Loyalty

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Consumer Trust in an Internet Store: A Cross-Cultural Validation

Jarvenpaa, Sirkka L., Tractinsky, Noam, Saarinen, Lauri·2006·Journal of Computer-Mediated Communication

DOI 10.1111/j.1083-6101.1999.tb00337.x

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Abstract

Many have speculated that trust plays a critical role in stimulating consumer purchases over the Internet. Most of the speculations have rallied around U.S. consumers purchasing from U.S.–based online merchants. The global nature of the Internet raises questions about the robustness of trust effects across cultures. Culture may also affect the antecedents of consumer trust; that is, consumers in different cultures might have differing expectations of what makes a web merchant trustworthy. Here we report on a cross-cultural validation of an Internet consumer trust model. The model examined both antecedents and consequences of consumer trust in a Web merchant. The results provide tentative support for the generalizability of the model.

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Crossref · 10.1111/j.1083-6101.1999.tb00337.x

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Wang, H., & Hu, Z. (2009) · International Conference on Future Information Technology and Management Engineering · doi:10.1109/fitme.2009.47 · Cited by 11
“Jarvenpaa and Tractinsky find that perceived reputation positively influences trust in the website store [11].”
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Efficacy of Privacy Assurance Mechanisms in the Context of Disclosing Health Information Online
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Review of studies on online consumer trust
Wang, H. (2010) · International Conference on Computational Intelligence and Natural Computing (CINC) · doi:10.1109/cinc.2010.5643778 · Cited by 12
“This can also be verified the literature on online trust research, e.g. Jarvenpaa and Tractinsky [7], they contain this factor of familiarity with online retailers, so it can be seen that their focus is the stable trust.”
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Validating an episodic UX model on online shopping decision making
Sokkar, A. A. M. A., & Law, E. L. (2013) · ACM SIGCHI Symposium on Engineering Interactive Computing Systems (EICS) · doi:10.1145/2494603.2480301 · Cited by 12
“Furthermore, among others, the reputation and size of an online store are determinants of customer trust in it [20].”
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Weerakkody, V. (2008) · Brunel University Research Archive (BURA) (Brunel University London) · Cited by 12
Why Culture Matters for the Formation of Consumer Trust? A Conceptual Study of Barriers for Realizing Real Global Exchange in Hong Kong
Chong, B. (2003) · Asia Pacific Management Review · doi:10.6126/apmr.2003.8.2.06 · Cited by 12
“As different markets and cultures will cause to the difference in trust perceptions and determinants [30, 37, 46], the trust system built-in pure-plays “hands-off” model of eBay(3) might not work well in Hong Kong’s culture.”
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Corporate Reputation: The Importance of Service Quality and Relationship Investment
Radomir, L., & Wilson, A. M. (2018) · International series in management science/operations research/International series in operations research & management science · doi:10.1007/978-3-319-71691-6_4 · Cited by 13
Evaluating the Role of Trust in Adoption: A Conceptual Replication in the Context of Open Source Systems
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Investigating the Role of Communication for Information Seekers’ Trust-Related Evaluations of Health Videos on the Web: Content Analysis, Survey Data, and Experiment
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Cloud-Based Global Online Marketplaces Review on Trust and Security
Ghazali, O., Leow, C. Y., Qaiser, S., Pattabiraman, N., Vasuthevan, S., Abdusalam, E. M., & Barakat, M. M. (2019) · International Journal of Interactive Mobile Technologies (iJIM) · doi:10.3991/ijim.v13i04.10523 · Cited by 12
Impact of Financial Risk, Privacy Risk, Convenience, and Trust on Online Shopping With Mediating Role of Consumer Purchase Intention in Pakistan
Shafique-Ur-Rehman (2018) · International Journal of Engineering · Cited by 12
Using trust and anonymity to expand the use of anonymizing systems that improve security across organizations
Vance, A., Lowry, P. B., & Wilson, D. W. (2015) · Security Journal · doi:10.1057/sj.2015.22 · Cited by 12
The Influence of Seller, Auctioneer, and Bidder Factors on Trust in Online Auctions
Wu, C.-S., Cheng, F.-F., & Yen, D. C. (2013) · Journal of Organizational Computing and Electronic Commerce · doi:10.1080/10919392.2014.866502 · Cited by 13
“Thus, trust in the e-commerce environment has attracted considerable attention from scholars (e.g., Jarvenpaa, Tractinsky, and Saarinen 1999; Jones, Leonard, and Riemenschneider 2009; Lee and Turban 2001; McKnight and Chervany 2001; McKnight, Choudhury, and Kacmar 2002, 2002; Yoon and Kim 2009).”
Background
Cross-National Differences in Website Appeal: A Framework for Assessment
Blake, B. F., & Neuendorf, K. A. (2006) · Journal of Computer-Mediated Communication · doi:10.1111/j.1083-6101.2004.tb00296.x · Cited by 12
“Jarvenpaa and Tractinsky (1999) determined that cultures vary in consumer expectations of what makes a web merchant trustworthy and in the consequences of those judgments of trustworthiness.”
Background
Online Shopping: A Global Perspective
Akhlaq, A., Ahmed, E., & Pakistan, K. (2014) · Cited by 12
The Influence of Reviewer Demographic Information Provision on Trust and Purchase Intent for Users of Online Websites
Su, W., Lehto, M. R., Lehto, X. Y., Yi, J. S., Shi, Z., & Liu, X. (2016) · Journal of Quality Assurance in Hospitality & Tourism · doi:10.1080/1528008x.2016.1230035 · Cited by 14
“Several studies have indicated that trust and perceived usefulness are the two major internal moderators of online consumers ’ behavioral intention (simply “ intention ” henceforth) (Jarvenpaa, Tractinsky, & Saarinen, 1999; Pavlou, 2003; Van Der Heijden, Verhagen, & Creemers, 2003).”
Background
When Less Is More: Empirical Study of the Relation Between Consumer Behavior and Information Provision on Commercial Landing Pages
Dvir, N., & Gafni, R. (2018) · Informing Science The International Journal of an Emerging Transdiscipline · doi:10.28945/4015 · Cited by 12

Authors: Jarvenpaa, S. L., Tractinsky, N., & Saarinen, L.
Affiliations: Ben-Gurion University of the Negev (IL)
The University of Melbourne (AU)
Corresponding author: Tractinsky, Noam
ORCID: Tractinsky, Noam
Venue: Journal of Computer-Mediated Communication
Publisher: Oxford University Press (OUP)
Published: 2006-06-23
Volume: 5
Issue: 2
Pages: 0-0
ISSN: 1083-6101 (ISSN-L)
DOI: 10.1111/j.1083-6101.1999.tb00337.x
OpenAlex: W1986401249
Cited by: 1,882
References: 48
Citations by year: 2026: 13 · 2025: 31 · 2024: 39 · 2023: 51 · 2022: 71 · 2021: 63 · 2020: 77 · 2019: 85 · 2018: 94 · 2017: 73 · 2016: 85 · 2015: 110 · 2014: 111 · 2013: 105 · 2012: 103
FWCI: 256.94
Type: journal article
Language: en
Open access: closed
Licence: doi.wiley.com/10.1002/tdm_license_1 (tdm, 3357 d)
Locations: Journal of Computer-Mediated Communication (publishedVersion)
Topics: Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
Social Sciences › Sociology and Political Science › Privacy, Security, and Data Protection
Social Sciences › Business, Management and Accounting › Marketing › Customer Service Quality and Loyalty
Keywords: consumer trust, online shopping, online store, cross-cultural validation, antecedents of trust, e-commerce

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Consumer Trust in an Internet Store: A Cross-Cultural Validation

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