Cited by 1,882Technology Adoption and User BehaviourPrivacy, Security, and Data ProtectionCustomer Service Quality and Loyalty

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Consumer Trust in an Internet Store: A Cross-Cultural Validation

Jarvenpaa, Sirkka L., Tractinsky, Noam, Saarinen, Lauri·2006·Journal of Computer-Mediated Communication

DOI 10.1111/j.1083-6101.1999.tb00337.x

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Abstract

Many have speculated that trust plays a critical role in stimulating consumer purchases over the Internet. Most of the speculations have rallied around U.S. consumers purchasing from U.S.–based online merchants. The global nature of the Internet raises questions about the robustness of trust effects across cultures. Culture may also affect the antecedents of consumer trust; that is, consumers in different cultures might have differing expectations of what makes a web merchant trustworthy. Here we report on a cross-cultural validation of an Internet consumer trust model. The model examined both antecedents and consequences of consumer trust in a Web merchant. The results provide tentative support for the generalizability of the model.

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“…trust presupposes a situation of risk (Luhmann, 1979, 1988), the role of risk (e.g., Gefen, 2002a; Jarvenpaa et al, 2000; Stewart, 1999) and trust's relations with the concept of risk (e.g., Kim and Prabhakar, 2000; Olson and Olson, 2000; Jarvenpaa et al, 1999, 2000) are also frequently discussed.”
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“Looking beyond trust-related aspects of recommendation agents, the topic of trust in e-commerce has been extensively discussed in the research literature, and trust is often considered as a key enabler for the success of e-commerce in general (Adamopoulou and Symeonidis, 2014; Gefen, 2000; GrabnerKräuter and Kaluscha,…”
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“…trust are likely to vary across countries due to differences in their legal, political and cultural frameworks (Bachmann, 2001; Doney et al. , 1998; Järvenpää and Tractinsky, 1999; North, 1990), we chose a cross-country approach to testing the conceptual model in order to develop more robust…”
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“First, prior research has found that increased percep tions of risk decrease consumers' willingness to transact (Jarvenpaa and Tractinsky 1999; Jarvenpaa et al. 2000; McKnight et al. 2002; Pavlou 2003).”
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“Furthermore, the finding of this study that indicates the positive and direct impact of perceived website reputation on trust is also in agreement with relevant previous studies ( Jarvenpaa and Tractinsky, 1999; Kim and Prabhakar, 2004; Keh and Xie, 2009; Hsiao et al., 2010; Hsu et al., 2014).”
BackgroundResult
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“Differences in propensity to trust across cultures have been primarily considered in relation to the individualism/collectivism component of Hofstede's (2001) model of culture (Jarvenpaa, Tractinsky, & Saarinen, 2000; Weber & Hsee, 1998; Yamagishi & Yamagishi, 1994).”
Result
Trust and TAM in online shopping
GefenDavid, KarahannaElena, & StraubDetmar, W. (2003) · MIS Quarterly · doi:10.5555/2017181.2017185 · Cited by 168
Online privacy concerns: A broad approach to understanding the concerns of different groups for different uses
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Authors: Jarvenpaa, S. L., Tractinsky, N., & Saarinen, L.
Affiliations: Ben-Gurion University of the Negev (IL)
The University of Melbourne (AU)
Corresponding author: Tractinsky, Noam
ORCID: Tractinsky, Noam
Venue: Journal of Computer-Mediated Communication
Publisher: Oxford University Press (OUP)
Published: 2006-06-23
Volume: 5
Issue: 2
Pages: 0-0
ISSN: 1083-6101 (ISSN-L)
DOI: 10.1111/j.1083-6101.1999.tb00337.x
OpenAlex: W1986401249
Cited by: 1,882
References: 48
Citations by year: 2026: 13 · 2025: 31 · 2024: 39 · 2023: 51 · 2022: 71 · 2021: 63 · 2020: 77 · 2019: 85 · 2018: 94 · 2017: 73 · 2016: 85 · 2015: 110 · 2014: 111 · 2013: 105 · 2012: 103
FWCI: 256.94
Type: journal article
Language: en
Open access: closed
Licence: doi.wiley.com/10.1002/tdm_license_1 (tdm, 3357 d)
Locations: Journal of Computer-Mediated Communication (publishedVersion)
Topics: Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
Social Sciences › Sociology and Political Science › Privacy, Security, and Data Protection
Social Sciences › Business, Management and Accounting › Marketing › Customer Service Quality and Loyalty
Keywords: consumer trust, online shopping, online store, cross-cultural validation, antecedents of trust, e-commerce

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Consumer Trust in an Internet Store: A Cross-Cultural Validation

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