The DOI matches its Crossref record; 48 of the 48 references it cites were found in a registry or an index.
Consumer Trust in an Internet Store: A Cross-Cultural Validation
Abstract
Many have speculated that trust plays a critical role in stimulating consumer purchases over the Internet. Most of the speculations have rallied around U.S. consumers purchasing from U.S.–based online merchants. The global nature of the Internet raises questions about the robustness of trust effects across cultures. Culture may also affect the antecedents of consumer trust; that is, consumers in different cultures might have differing expectations of what makes a web merchant trustworthy. Here we report on a cross-cultural validation of an Internet consumer trust model. The model examined both antecedents and consequences of consumer trust in a Web merchant. The results provide tentative support for the generalizability of the model.
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“For instance, differences in cultural background may affect the antecedents of trust towards websites (Doney, Cannon, & Mullen, 1998; Jarvenpaa, Tractinsky, & Saarinen, 1999).”
From Why do travelers trust TripAdvisor? Antecedents of trust towards consumer-generated media and its influence on recommendation adoption and word of mouth (2015) · cites this paper as Jarvenpaa, Tractinsky, & Saarinen, 1999
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“Contrary to a study conducted by Jarvenpaa and Tractinsky (1999), none of the attitude-based factors seemed to have a significant influence on trust.”
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“…apprehensiveness toward internet use (Swaminathan et al., 1999; Miyazaki and Fernandez, 2001; Rifon et al., 2005) particularly regarding electronic commerce (Hoffman et al., 1999; Jarvenpaa and Todd, 1996/1997, 1997; Jarvenpaa et al., 1999; Palmer et al., 2000; Ramaswami et al., 2000/2001).”
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Building internet trust: signalling through trustmarks
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BackgroundLibrary adoption of knowledge management using Web 2.0
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A Comparative Study of Trust in Mobile Banking
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Building Online Trust in a Culture of Confucianism
Huang, L., Ba, S., & Lu, X. (2014) · ACM Transactions on Management Information Systems · doi:10.1145/2576756 · Cited by 24
“RESEARCH BACKGROUND ON THE CHINESE CONFUCIAN CULTURE AND TRUST A large body of literature has examined the impact of trust in the online environment [Ba and Pavlou 2002; Ba et al. 2003; Choi et al. 1997; Eckel and Wilson 2006; Jarvenppa and Tractinsky 1999; Kim and Ahn 2006].”
InfluentialCombating Phishing Attacks: A Knowledge Management Approach
Jensen, M. L., Durcikova, A., & Wright, R. T. (2017) · Hawaii International Conference on System Sciences (HICSS) · doi:10.24251/hicss.2017.520 · Cited by 22
“Therefore, we captured propensity to trust [29], perceived Internet risk [30, 31], internal and external computer self-efficacy [32], and self-reported expertise in identifying phishing messages as these variables have been examined in recent phishing research [e.”
BackgroundKarvonen, K. (2001) · International Conference on Human-Computer Interaction · Cited by 22
The Relative Importance of Different Trust Constructs for Sellers in the Online World
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“Previous online interactions and the resulting (dis)satisfaction have a positive relationship with buyers’ future intentions, while the frequency of web shopping is considered the best indicator of the likelihood of purchase [48].”
Social enterprises in electronic markets: web localization or standardization
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Do consumers really care on risks in online shopping? An analysis from Indonesian online consumers
Hidayanto, A., Saifulhaq, H., & Handayani, P. W. (2012) · International Conference on Management of Innovation and Technology · doi:10.1109/icmit.2012.6225827 · Cited by 26
Going with the consumer towards the social web environment: a review of extant knowledge
Rodríguez‐Ardura, I., Martínez-López, F. J., & Luna, P. (2010) · International Journal of Electronic Marketing and Retailing · doi:10.1504/ijemr.2010.036885 · Cited by 21
“7) Trust in the online vendor (Castelfranchi and Tan, 2002; Chen and Dhillon, 2003; Ha, 2004; Jarvenpaa et al., 1999 & 2000; Koehn, 2003; Lee and Turban, 2001; Tan and Thoen, 2000; Wakefield and Whitten, 2006).”
BackgroundRole of Shopping Values and Web Atmospherics in E-Satisfaction and Repurchase Intention
Vijay, T., Prashar, S., & Parsad, C. (2017) · Journal of Internet Commerce · doi:10.1080/15332861.2016.1261544 · Cited by 18
Inspecting the Role of Intention to Trust and Online Purchase in Developing Countries
Rahi, S., Ghani, M. A., & Muhamad, F. J. (2017) · Journal of Socialomics · doi:10.4172/2167-0358.1000191 · Cited by 22
“Firm’s image The items were adapted from [8,44,54,65-67].”
BackgroundAn Optimal Strategic Business Model for Small Businesses Using Online Platforms
Kim, H., Lee, D., & Ryu, M. H. (2018) · Sustainability · doi:10.3390/su10030579 · Cited by 29
“Also, buyers seek familiarity and convenience with their previous interactions and experiences [31,32], and they want to purchase through a mediator because they trust it due to its reputation [33].”
BackgroundAhmad, W., & Sun, J. (2018) · Journal of Global Information Technology Management · doi:10.1080/1097198x.2018.1423840 · Cited by 22
“Likewise, an inverse relationship is also found between high conservation, a lack of self-transcendence, and an individual ’ s risk perception (Jarvenpaa, Tractinsky, Saarinen, & Vitale, 1999).”
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A cross-country investigation of customer transactions from online to offline channels
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Relationship between Motivation and Behavior of SNS User
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A Study of the Impact of Individual Differences on Online Shopping
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“The first variable in the model (Figure 2) is defined as the individual’s positive or negative feelings about performing a behavior, and the second is defined as an individual’s perception of whether people important to the individual think the behavior should be performed.”
BackgroundRole of trust and customer loyalty in reducing perceived security risk in internet banking
Mann, B. J. S., & Sahni, S. K. (2013) · International Journal of Electronic Business · doi:10.1504/ijeb.2013.056783 · Cited by 21
“In order to instil a feeling of security, some online service providers present customer testimonials and policies about their security practices (Jarvenpaa et al., 1999).”
BackgroundEffects of National Culture on the Development of Consumer Trust in Online Shopping
An, D., & Kim, S.-H. (2008) · Seoul Journal of Business · doi:10.35152/snusjb.2008.14.1.006 · Cited by 19
Route factors influencing trust and attitude toward TV shopping
Yen, Y. (2017) · Service Industries Journal · doi:10.1080/02642069.2017.1393525 · Cited by 20
HOW TO ESTABLISH CUSTOMER TRUST AND RETENTION IN A HIGHLY COMPETITIVE AIRLINE BUSINESS
Simarmata, J., Keke, Y., Verónica, V., Silalahi, S. A., & Benková, E. (2017) · Polish Journal of Management Studies · doi:10.17512/pjms.2017.16.1.17 · Cited by 20
Assessing the Investors' Acceptance of Electronic Stock Trading in a Developing Country
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Why do shoppers keep making online shopping trips? Learning from evidence in Bandung, Indonesia
Joewono, T. B., Rizki, M., Belgiawan, P. F., & Irawan, M. Z. (2020) · Asian Transport Studies · doi:10.1016/j.eastsj.2020.100016 · Cited by 21
Customer defections analysis: an examination of online bookstores
Shih, Y., & Fang, K. (2005) · The TQM Journal · doi:10.1108/09544780510615933 · Cited by 21
A framework to localize international business to business web sites
Singh, N., Park, J. E., & Kalliny, M. (2012) · ACM SIGMIS Database the DATABASE for Advances in Information Systems · doi:10.1145/2436239.2436243 · Cited by 20
Mental States: A Key Point in Scam Compliance and Warning Compliance in Real Life
Wen, X., Xu, L., Wang, J., Gao, Y., Shi, J., Zhao, K., Tao, F., & Qian, X. (2022) · International Journal of Environmental Research and Public Health · doi:10.3390/ijerph19148294 · Cited by 19
“One possible explanation could be that trust reduces perceived risk [59,60].”
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Influence of thinking tendencies on online transaction of hybrid retailers
Becerra, E. P., Badrinarayanan, V. A., & Kim, C.-H. (2011) · Journal of Business Research · doi:10.1016/j.jbusres.2011.08.014 · Cited by 19
Navarré, C. L., Mafé, C. R., & Blas, S. S. (2010) · Dialnet (Universidad de la Rioja) · Cited by 19
Determinants of online shopping intention
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The conceptual framework of the factors influencing consumer satisfaction in social commerce
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Does online perceived risk depend on culture? Individualistic versus collectivistic culture
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“Cultural values provide a good theoretical basis for understanding perceived risk because culture not only effects how people respond to risk but also how they perceive and evaluate it (Choi & Geistfeld, 2004; Jarvenpaa & Tractinsky, 1999; Ueltschy, Krampf, & Yannopoulos, 2004).”
BackgroundAkinbode, M., Adegbuyi, O. A., & Agboola, M. G. (2018) · International Conference on e-Education, e-Business, e-Management and e-Learning · doi:10.1145/3183586.3183594 · Cited by 22
“Findings from the studies of [33] and [35] have revealed that the higher the level of perceived risk the lower the purchase intention/use on online stores.”
BackgroundAnalyzing Electronic Word of Mouth Intention for Shopping Websites: A Means-End Chain Approach
Phan, Q. P. T., Rivas, A. A. A., & Bat, T. (2019) · Journal of Internet Commerce · doi:10.1080/15332861.2019.1595361 · Cited by 26
“From a general point of view, online trust is defined as consumer confidence toward online transactions, where customers may feel vulnerable (Jarvenpaa, Tractinsky, and Saarinen 1999).”
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“Online vendors may be considered “ fly ‐ by ‐ night ” as there are fewer assurances for consumers that the online mer-chant will stay in business for some time (Jarvenpaa, Tractinsky, & Saarinen, 1999).”
BackgroundDeterminants of Trust in E-government Adoption: A case study of Pakistan
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Cultural Interface Design: Global Colors Study
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“Specifically, it is noted that the “culturability” [1], a combination of culture and usability in Web design, directly impacts on the user’s perception of credibility and trustworthiness of websites [5], [8], [9].”
BackgroundThe effect of trust transference in multi-banking channels; offline, online and mobile
Kang, I., Lee, K. C., Kim, S. M., & Lee, J. (2011) · International Journal of Mobile Communications · doi:10.1504/ijmc.2011.040141 · Cited by 19
“• banks should use marketing campaigns to try to improve perceptions about the reputation and size of the firm because these have been proven to increase trust (Jarvenpaa and Tractinsky, 1999; McKinney et al., 2002)”
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Gurung, A., Luo, X. R., & Raja, M. K. (2008) · Journal of Information Privacy and Security · doi:10.1080/2333696x.2008.10855833 · Cited by 23
“Jarvenpaa and Tractinsky (1999) provided empirical evidence that risk perceptions reduced online shoppers' behavioral intention to purchase books.”
BackgroundThe importance ranking of trust attributes in e-Commerce website
Hussin, A. R. C., Macaulay, L., & Keeling, K. A. (2007) · Journal of the Association for Information Systems · Cited by 19
Cues of credibility and price performance of life insurance comparison Web sites
Mayer, R. N., Huh, J., & Cude, B. J. (2005) · Journal of Consumer Affairs · doi:10.1111/j.1745-6606.2005.00004.x · Cited by 19
A usability study of internet privacy policies for state and commercial websites
Becker, S. A. (2004) · International Journal of Services and Standards · doi:10.1504/ijss.2004.005688 · Cited by 19
“One of the main barriers to consumers participating in e-commerce has been the lack of trust with the web vendor (Jarvenpaa and Tractinsky, 1999; Reichheld and Schefter, 2000; Rose, Khoo and Straub, 1999; Gefen, 2002).”
BackgroundThe Effectiveness of Humor in Advertising: A Cross-cultural Study in Germany and Russia
Muller, S., Hoffmann, S., Schwartz, U., & Gelbrich, K. (2011) · Journal of Euromarketing · doi:10.9768/0020.01-2.007 · Cited by 18
Ramadania, S., & Braridwan, Z. (2019) · DOAJ (DOAJ: Directory of Open Access Journals) · doi:10.15294/ibarj.v3i1.45 · Cited by 18
“Furthermore, previous research pointed out the lack of online consumer trust is the main barrier to consumer participation in e-commerce (Jarvenpaa and Tractinsky, 1999; Reichheld and Schefter, 2000).”
BackgroundCan Positive Online Social Cues Always Reduce User Avoidance of Sponsored Search Results?
Deng, H., Wang, W., Li, S., & Lim, K. H. (2022) · MIS Quarterly · doi:10.25300/misq/2021/14962 · Cited by 18
Zou, H., Qureshi, I., Fang, Y., Sun, H., Lim, K. H., Ramsey, E., & McCole, P. (2022) · Information Systems Journal · doi:10.1111/isj.12410 · Cited by 23
“Risk (Jarvenpaa et al., 1999) (1-Strongly disagree, 7- Strongly agree) Compared with other ways of shopping there is more risk involved in buying goods or services via the Internet 0.91 Compared with other ways of shopping there is a higher potential for loss when buying goods or services via the…”
BackgroundInfluentialPrivacy regime, culture and user practices in the cyber‐marketplace
Park, Y. J. (2008) · Info · doi:10.1108/14636690810862811 · Cited by 18
The Effect of Positive and Negative Signals on Perceived Deceptiveness of Websites in Online Markets
Mavlanova, T., Koufaris, M., Benbunan‐Fich, R., & Lang, G. (2014) · Journal of theoretical and applied electronic commerce research · doi:10.4067/s0718-18762015000100003 · Cited by 18
“While trust [23], [30], [32], [33] and distrust [5] were discussed in e-commerce research, there is a lack of studies discussing signaling and deception.”
BackgroundA Study on Evaluation Items and Its Application for B2C E-commerce Trust
Lu, Y., Zhong-chun, D., & Jian-hong, Y. (2006) · International Conference on Management Science and Engineering (ICMSE) · doi:10.1109/icmse.2006.313924 · Cited by 17
A Conceptual Model for Examining E-Government Adoption in Jordan
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A Study on Youth Online Impulsive Purchase
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Research on the relationship between relational capital and relational rent
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“In general, to satisfy the criteria for a good model, the RMSEA should be less than 0.08 (Jarvenpaa et al., 1999).”
MethodInfluentialPredicting the Usage of P2P Sharing Software: The Role of Trust and Perceived Risk
Xu, H., Wang, H., & Teo, H. (2005) · Hawaii International Conference on System Sciences (HICSS) · doi:10.1109/hicss.2005.500 · Cited by 18
“In the context of e-commerce, because of the absence of proven guarantees that the evendor will not engage in harmful opportunistic behaviors, trust is crucial in helping consumers overcome their perceptions of uncertainty and risk [24, 25].”
BackgroundInfluentialPredicting Intentions to Apply for Jobs Using Social Networking Sites: An Exploratory Study
Plummer, M. M., Hiltz, S. R., & Plotnick, L. (2011) · Hawaii International Conference on System Sciences (HICSS) · doi:10.1109/hicss.2011.346 · Cited by 21
The Impact of Online Consumer Reviews (OCR) on Online Consumers Purchase Intention
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Utilitarian or Hedonic? A Cross Cultural Study in Online Shopping
Özen, H., & Kodaz, N. (2018) · Organizations and Markets in Emerging Economies · doi:10.15388/omee.2012.3.2.14269 · Cited by 17
Wuisan, D. S. S., Candra, D., Tanaya, M. A., Natalia, V., & Bernarto, I. (2020) · Computatio Journal of Computer Science and Information Systems · doi:10.24912/computatio.v4i1.7748 · Cited by 17
“Jika penjual dapat membangkitkan kepercayaan pelanggan, keinginan pelanggan untuk melakukan pembelian pada toko online juga akan meningkat [23].”
BackgroundTang, J., & Liu, H. (2014) · International World Wide Web Conference (WWW) · doi:10.1145/2567948.2577265 · Cited by 17
A review of factors that influenced online trust in social commerce
Noor, A. D., Sulaiman, R. B., & Bakar, A. A. (2014) · International Conference on Information Technology and Multimedia (ICIMU) · doi:10.1109/icimu.2014.7066615 · Cited by 17
“[35] claimed that many types of Ecommerce firms could not fully exploit their economic potentials because they were not able to gain the trust of”
BackgroundDing, M. (2010) · Cited by 17
Evjemo, B., Castejón, H. N., & Akselsen, S. (2018) · Behaviour and Information Technology · doi:10.1080/0144929x.2018.1541254 · Cited by 21
Myrick, J. G., Ahern, L. A., Shao, R., & Conlin, J. (2018) · Science Communication · doi:10.1177/1075547018819194 · Cited by 17
Lin, H.-C., & Kuo, S.-H. (2019) · Ageing and Society · doi:10.1017/s0144686x19000308 · Cited by 17
“In e-commerce, eTrust refers to ‘a general belief in an online seller that results in behavioral intention’ (Gefen, 2000), combining trustworthiness, integrity and benevolence, all of which increase BI in inexperienced consumers through reduced risk (Jarvenpaa et al., 1999; Kim et al., 2009).”
BackgroundAn Empirical Study of Trust of Third Party Rating Services
Luo, W., & Cook, D. P. (2008) · Journal of Computer Information Systems · doi:10.1080/08874417.2008.11646010 · Cited by 17
The effectiveness of IS certification in E-commerce: does personality matter?
Löbbers, J., & Benlian, A. (2019) · Journal of Decision System · doi:10.1080/12460125.2019.1684867 · Cited by 19
“We measured perceived assurance (Wu et al., 2010), purchase intention (Jarvenpaa et al., 1999), neuroticism (Smith & Ellingson, 2002), openness (Brown, Mowen, Donavan, & Licata, 2002), conscientiousness (Venkatesh, Zhang, & Sykes, 2011), disposition to trust (Gefen, 2000) and certi fi cation…”
BackgroundZahedi, F. M., Bansal, G., & Ische, J. (2010) · Journal of Organizational Computing and Electronic Commerce · doi:10.1080/10919392.2010.516626 · Cited by 17
Metadata
- Authors
- Jarvenpaa, S. L., Tractinsky, N., & Saarinen, L.
- Affiliations
- Ben-Gurion University of the Negev (IL)
- The University of Melbourne (AU)
- Corresponding author
- Tractinsky, Noam
- ORCID
- Tractinsky, Noam
- Venue
- Journal of Computer-Mediated Communication
- Publisher
- Oxford University Press (OUP)
- Published
- 2006-06-23
- Volume
- 5
- Issue
- 2
- Pages
- 0-0
- ISSN
- 1083-6101 (ISSN-L)
- OpenAlex
- W1986401249
- Cited by
- 1,882
- References
- 48
- Citations by year
- 2026: 13 · 2025: 31 · 2024: 39 · 2023: 51 · 2022: 71 · 2021: 63 · 2020: 77 · 2019: 85 · 2018: 94 · 2017: 73 · 2016: 85 · 2015: 110 · 2014: 111 · 2013: 105 · 2012: 103
- FWCI
- 256.94
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Computer-Mediated Communication (publishedVersion)
- Topics
- Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
- Social Sciences › Sociology and Political Science › Privacy, Security, and Data Protection
- Social Sciences › Business, Management and Accounting › Marketing › Customer Service Quality and Loyalty
- Keywords
- consumer trust, online shopping, online store, cross-cultural validation, antecedents of trust, e-commerce
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