Cited by 1,940Media Influence and PoliticsNews Media Framing and Political CommunicationElectoral Systems and Political Participation

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Red Media, Blue Media: Evidence of Ideological Selectivity in Media Use

Iyengar, Shanto, Hahn, Kyu S·2009·Journal of Communication

DOI 10.1111/j.1460-2466.2008.01402.x

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Abstract

We show that the demand for news varies with the perceived affinity of the news organization to the consumer’s political preferences. In an experimental setting, conservatives and Republicans preferred to read news reports attributed to Fox News and to avoid news from CNN and NPR. Democrats and liberals exhibited exactly the opposite syndrome—dividing their attention equally between CNN and NPR, but avoiding Fox News. This pattern of selective exposure based on partisan affinity held not only for news coverage of controversial issues but also for relatively “soft” subjects such as crime and travel. The tendency to select news based on anticipated agreement was also strengthened among more politically engaged partisans. Overall, these results suggest that the further proliferation of new media and enhanced media choices may contribute to the further polarization of the news audience.

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Authors: Iyengar, S., & Hahn, K. S.
Affiliations: Stanford University (US)
University of California, Los Angeles (US)
ORCID: Iyengar, Shanto
Venue: Journal of Communication
Publisher: Oxford University Press (OUP)
Published: 2009-03
Volume: 59
Issue: 1
Pages: 19-39
ISSN: 0021-9916 (ISSN-L)
1460-2466
DOI: 10.1111/j.1460-2466.2008.01402.x
OpenAlex: W2166155258
Cited by: 1,940
References: 64
Citations by year: 2026: 73 · 2025: 137 · 2024: 116 · 2023: 105 · 2022: 167 · 2021: 156 · 2020: 246 · 2019: 162 · 2018: 148 · 2017: 129 · 2016: 101 · 2015: 92 · 2014: 89 · 2013: 80 · 2012: 64
FWCI: 148.28
Type: journal article
Language: en
Open access: closed
Licence: doi.wiley.com/10.1002/tdm_license_1.1 (tdm, 2375 d)
Locations: Journal of Communication (publishedVersion)
Topics: Social Sciences › Sociology and Political Science › Media Influence and Politics
Social Sciences › Communication › News Media Framing and Political Communication
Social Sciences › Political Science and International Relations › Electoral Systems and Political Participation
Keywords: selective exposure, political affiliation, Fox News, convolutional neural networks, NPR, political polarization, political participation, new media

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Red Media, Blue Media: Evidence of Ideological Selectivity in Media Use

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