THE ROLE OF INSTITUTIONS IN THE REVIVAL OF TRADE: THE LAW MERCHANT, PRIVATE JUDGES, AND THE CHAMPAGNE FAIRS
Abstract
A good reputation can be an effective bond for honest behavior in a community of traders if members of the community know how others have behaved in the past – even if any particular pair of traders meets only infrequently. In a large community, it would be impossibly costly for traders to be perfectly informed about each other's behavior, but there exist institutions that can restore the effectiveness of a reputation system using much less extensive information. The system of judges used to enforce commercial law before the rise of the state was such an institution, and it successfully encouraged merchants (1) to behave honestly, (2) to impose sanctions on violators, (3) to become adequately informed about how others had behaved, (4) to provide evidence against violators of the code, and (5) to pay any judgments assessed against them, even though each of these behaviors might be personally costly.
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The successful operation of medieval European trade fairs rested on governance and reputation mechanisms that gave people faith to trade with strangers.
“And what's more, the successful operation of these trade fairs, where people were expected to trade with counterparts whom they had never met, rested on governance and reputation mechanisms that gave people the faith to trade with strangers (see Milgrom et al. 1990).”
From Reputation and Feedback Systems in Online Platform Markets (2016) · cites this paper as Milgrom et al. 1990
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- Authors
- Milgrom, P. R., North, D. C., & Weingast*, B. R.
- Affiliations
- Stanford University (US)
- Washington University in St. Louis (US)
- ORCID
- Milgrom, Paul R.
- Venue
- Economics & Politics
- Publisher
- Wiley
- Published
- 1990-03
- Volume
- 2
- Issue
- 1
- Pages
- 1-23
- ISSN
- 0954-1985 (ISSN-L)
- 1468-0343
- OpenAlex
- W2074449447
- Cited by
- 1,793
- References
- 0
- Citations by year
- 2026: 46 · 2025: 84 · 2024: 43 · 2023: 48 · 2022: 51 · 2021: 61 · 2020: 90 · 2019: 61 · 2018: 49 · 2017: 59 · 2016: 62 · 2015: 58 · 2014: 58 · 2013: 51 · 2012: 47
- FWCI
- 29.03
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Economics and Politics (publishedVersion)
- RePEc: Research Papers in Economics (submittedVersion)
- Topics
- Social Sciences › Economics, Econometrics and Finance › Economics and Econometrics › Law, Economics, and Judicial Systems
- Social Sciences › Political Science and International Relations › Historical Economic and Legal Thought
- Social Sciences › Political Science and International Relations › Medieval and Early Modern Justice
- Keywords
- lex mercatoria, Champagne fairs, merchant trade, reputation systems, sanctions, trade history
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