The DOI matches its Crossref record; 5 of the 5 references it cites were found in a registry or an index.
Audience Activity and Soap Opera Involvement A Uses and Effects Investigation
Abstract
This investigation examined the role of motives, attitudes, and audience activity in explaining the affective, cognitive, and behavioral involvement of 328 daytime soap opera viewers. Because inter correlations were found among motives, attitudes, activities, and involvement variables, canonical correlation analysis was used. There were two multivariate patterns. First, except for viewing to pass time, more salient viewing motivations (especially exciting entertainment and social utility), perceived realism, viewing intention, and attention were related to parasocial interaction, post viewing cognition, and post viewing discussion. Second, viewing for social utility, but not for voyeurism, and the lack of realism were related to post viewing discussion, but not to parasocial interaction. These audience orientations and the role of involvement in media uses and effects were discussed.
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Citations
Cites
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Self-citation
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Are Measures of Children's Parasocial Relationships Ready for Conversational AI?
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Metadata
- Authors
- RUBIN, A. M., & PERSE, E. M.
- Venue
- Human Communication Research
- Publisher
- Oxford University Press (OUP)
- Published
- 1987-12
- Volume
- 14
- Issue
- 2
- Pages
- 246-268
- ISSN
- 0360-3989 (ISSN-L)
- 1468-2958
- OpenAlex
- W2046427943
- Cited by
- 637
- References
- 5
- FWCI
- 82.29
- Type
- journal article
- Language
- en
- Open access
- closed
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