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When a Talking-Face Computer Agent is Half-Human and Half-Humanoid: Human Identity and Consistency Preference
Abstract
Computer-generated anthropomorphic characters are a growing type of communicator that is deployed in digital communication environments. An essential theoretical question is how people identify humanlike but clearly artificial, hence humanoid, entities in comparison to natural human ones. This identity categorization inquiry was approached under the framework of consistency and tested through examining inconsistency effects from mismatching categories. Study 1 (N = 80), incorporating a self-disclosure task, tested participants’ responses to a talking-face agent, which varied in four combinations of human versus humanoid faces and voices. In line with the literature on inconsistency, the pairing of a human face with a humanoid voice or a humanoid face with a human voice led to longer processing time in making judgment of the agent and less trust than the pairing of a face and a voice from either the human or the humanoid category. Female users particularly showed negative attitudes toward inconsistently paired talking faces. Study 2 (N = 80), using a task that stressed comprehension demand, replicated the inconsistency effects on judging time and females’ negative attitudes but not for comprehension-related outcomes. Voice clarity overshadowed the consistency concern for comprehension-related responses. The overall inconsistency effects suggest that people treat humanoid entities in a different category from natural human ones.
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“The growing variety of media agents, however, led to research that supported different explanatory mechanisms for the effects of CASA (e.g., Gong & Nass, 2007).”
From Building a Stronger CASA: Extending the Computers Are Social Actors Paradigm (2020) · cites this paper as Gong & Nass, 2007
In the citing paper
“Anthropomorphism is a key determinant of how media agents are evaluated (Blascovich et al., 2002; Gong & Nass, 2007; E. J. Lee, 2010a, 2010b; Rosenthal-Von der Pütten & Krämer, 2014).”
From Building a Stronger CASA: Extending the Computers Are Social Actors Paradigm (2020) · cites this paper as Gong & Nass, 2007
In the citing paper
“These findings expand on the work of communication scholars who have either focused on resulting perceptions but not beneficial outcomes of disclosure (Birnbaum et al., 2016; Gong & Nass, 2007) or on beneficial outcomes when the listener is always human, but not when the listener is a computer (Jones & Wirtz, 2006).”
From Psychological, Relational, and Emotional Effects of Self-Disclosure After Conversations With a Chatbot (2018) · cites this paper as Gong & Nass, 2007
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“…on the work of communication scholars who have either focused on resulting perceptions but not bene fi cial outcomes of disclosure (Birnbaum et al., 2016; Gong & Nass, 2007) or on bene fi cial outcomes when the listener is always human, but not when the listener is a computer (Jones & Wirtz, 2006).”
BackgroundBuilding a Stronger CASA: Extending the Computers Are Social Actors Paradigm
Gambino, A., Fox, J., & Ratan, R. (2020) · Human-Machine Communication · doi:10.30658/hmc.1.5 · Cited by 626
“Anthropomorphism is a key determinant of how media agents are evaluated (Blascovich et al., 2002; Gong & Nass, 2007; E. J. Lee, 2010a, 2010b; Rosenthal-Von der Pütten & Krämer, 2014).”
BackgroundAnthropomorphism of computers: Is it mindful or mindless?
Kim, Y., & Sundar, S. S. (2012) · Computers in Human Behavior · doi:10.1016/j.chb.2011.09.006 · Cited by 462
Metadata
- Authors
- Gong, L., & Nass, C.
- Affiliations
- The Ohio State University (US)
- Stanford University (US)
- Venue
- Human Communication Research
- Publisher
- Oxford University Press (OUP)
- Published
- 2007-04
- Volume
- 33
- Issue
- 2
- Pages
- 163-193
- ISSN
- 0360-3989 (ISSN-L)
- 1468-2958
- OpenAlex
- W2001429584
- Cited by
- 168
- References
- 75
- Citations by year
- 2026: 17 · 2025: 18 · 2024: 12 · 2023: 15 · 2022: 16 · 2021: 28 · 2020: 8 · 2019: 10 · 2018: 3 · 2017: 4 · 2016: 3 · 2015: 5 · 2014: 4 · 2013: 3
- FWCI
- 7.34
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Human Communication Research (publishedVersion)
- Topics
- Social Sciences › Psychology › Social Psychology › Social Robot Interaction and HRI
- Social Sciences › Business, Management and Accounting › Marketing › AI in Service Interactions
- Physical Sciences › Computer Science › Artificial Intelligence › Speech and dialogue systems
- Keywords
- anthropomorphic characters, consistency effect, self-disclosure, voice clarity, gender differences, digital communication environment
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