The role of self-identity in the theory of planned behavior: a meta-analysis
Open accessAbstract
The present study used meta‐analysis to evaluate the role of self‐identity in the theory of planned behavior (TPB). Altogether, 40 independent tests ( N = 11607) could be included in the review. A large, sample‐weighted average correlation between self‐identity and behavioral intention was observed ( r + = .47). Multiple regression analyses showed that self‐identity explained an increment of 6% of the variance in intention after controlling for the TPB components, and explained an increment of 9% of the variance when past behavior and the TPB components were controlled. The influence of self‐identity on behavior was largely mediated by the strength of behavioral intentions. Theoretical implications of the findings are discussed.
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Consumers' intentional behavior is believed to more clearly transmit values, motivations, and identity than actual (past) behavior since the latter may more likely have been affected by market factors such as organic food availability and distance to market.
“This is because consumers' intentional behavior is believed to more clearly transmit values, motivations, and identity than actual (past) behavior since the latter may more likely have been affected by market factors such as organic food availability and distance to market (e.g., Rise et al., 2010).”
From How the interplay between consumer motivations and values influences organic food identity and behavior (2018) · cites this paper as Rise et al., 2010
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Flagged first, then by citations
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“likely to affect actual past behavior [27,53].”
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“However, no percentages of variance explained for use behavior are reported in the articles published by Rise et al. (2010), Rivis et al. (2009), and Rivis and Sheeran (2003).”
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- Authors
- Rise, J., Sheeran, P., & Hukkelberg, S.
- Affiliations
- University of Sheffield (GB)
- Norwegian Institute of Public Health (NO)
- Corresponding author
- Rise, Jostein
- Venue
- Journal of Applied Social Psychology
- Publisher
- Wiley
- Published
- 2010-05
- Volume
- 40
- Issue
- 5
- Pages
- 1085-1105
- ISSN
- 0021-9029 (ISSN-L)
- 1559-1816
- OpenAlex
- W2101758994
- Cited by
- 468
- References
- 66
- Citations by year
- 2026: 30 · 2025: 37 · 2024: 32 · 2023: 27 · 2022: 46 · 2021: 50 · 2020: 33 · 2019: 34 · 2018: 25 · 2017: 36 · 2016: 21 · 2015: 27 · 2014: 19 · 2013: 25 · 2012: 13
- FWCI
- 23.62
- Type
- journal article
- Language
- en
- Open access
- bronze
- doi.org
- Locations
- Journal of Applied Social Psychology (publishedVersion)
- Topics
- Social Sciences › Psychology › Applied Psychology › Behavioral Health and Interventions
- Social Sciences › Sociology and Political Science › Social and Intergroup Psychology
- Social Sciences › Arts and Humanities › Literature and Literary Theory › Media Influence and Health
- Keywords
- self-identity, theory of planned behavior, behavioral intention, past behavior, mediation, attitudes, subjective norms, perceived behavioral control
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