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Selection Bias in Web Surveys
Open accessAbstract
Summary: At first sight, web surveys seem to be an interesting and attractive means of data collection. They provide simple, cheap, and fast access to a large group of potential respondents. However, web surveys are not without methodological problems. Specific groups in the populations are under‐represented because they have less access to Internet. Furthermore, recruitment of respondents is often based on self‐selection. Both under‐coverage and self‐selection may lead to biased estimates. This paper describes these methodological problems. It also explores the effect of various correction techniques (adjustment weighting and use of reference surveys). This all leads to the question whether properly design web surveys can be used for data collection. The paper attempts to answer this question. It concludes that under‐coverage problems may solve itself in the future, but that self‐selection leads to unreliable survey outcomes.
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“The reliability and validity of web-based self-reported mental disorder symptom clusters remains ambiguous,71 certainly for the current population”
From Mental Disorder Symptoms among Public Safety Personnel in Canada (2018) · cites this paper as [71]
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“In contrast, the current rates may be inflated because of a self-selection bias of motivated responding by clinically symptomatic persons.71”
From Mental Disorder Symptoms among Public Safety Personnel in Canada (2018) · cites this paper as [71]
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de Krijger, E., Willems, R., ten Klooster, P., Bakker, E., Miedema, H., Drossaert, C., & Bohlmeijer, E. (2022) · Frontiers in Psychology · doi:10.3389/fpsyg.2022.895850 · Cited by 11
“Especially for the sample of military personnel there was a considerable amount of non-response, increasing the likelihood that the current results are influenced by self-selection bias (Bethlehem, 2010).”
BackgroundBaufeldt, J. L., & Vanderschuren, M. (2023) · Research in Transportation Economics · doi:10.1016/j.retrec.2023.101323 · Cited by 11
King, M., Revicki, D., Norman, R., Müller, F., Viney, R., Pickard, A., Cella, D., Shaw, J., & the MAUCa Consortium (2023) · PharmacoEconomics - Open · doi:10.1007/s41669-023-00448-5 · Cited by 10
Elayan, S., Bei, E., Ferraris, G., Fisher, O., Zarzycki, M., Angelini, V., Ansmann, L., Buskens, E., Hagedoorn, M., von Kutzleben, M., et al. (2024) · PLoS ONE · doi:10.1371/journal.pone.0294106 · Cited by 10
Kibuchi, E., Sturgis, P., Durrant, G. B., & Maslovskaya, O. (2024) · Journal of Survey Statistics and Methodology · doi:10.1093/jssam/smae017 · Cited by 13
“Differential sample composition between face-to-face and online surveys may arise due to both coverage and self-selection error (Bethlehem 2010).”
Schubert, M., Güre, A., & Haller, N. (2024) · Performance Enhancement & Health · doi:10.1016/j.peh.2024.100290 · Cited by 11
Bambra, W., Daly, J. M., Kendall, N. R., Gardner, D. S., Brennan, M. L., & Kydd, J. H. (2020) · Preventive Veterinary Medicine · doi:10.1016/j.prevetmed.2020.105011 · Cited by 11
“454 This is a recognised failing of an electronic survey approach (Sax et al., 2003; 455 Bethlehem, 2010), but this method permits access by large numbers of people 456 ` easily; the number of individual UK households with internet access has increased 457 dramatically in recent years to 89% in…”
MethodCash, B. D., Moncrief, M. B. C., Epstein, M. S., & Poppers, D. M. (2021) · BMC Gastroenterology · doi:10.1186/s12876-021-01605-y · Cited by 11
“Limitations of the current survey include parameters intrinsic to any survey-based study design, such as potential for sampling bias and/or recall bias [19, 20].”
BackgroundHuman Evaluation of Creative NLG Systems: An Interdisciplinary Survey on Recent Papers
Hämäläinen, M. K., & Alnajjar, K. (2021) · Workshop on Generation, Evaluation and Metrics (GEM) · doi:10.18653/v1/2021.gem-1.9 · Cited by 11
Restaurant employees' attitudinal reactions to social distancing difficulties: a multi-wave study
Huo, M., Jiang, Z., Cheng, Z., & Wilkinson, A. J. (2022) · Journal of Service Theory and Practice · doi:10.1108/jstp-08-2021-0180 · Cited by 11
Ahmad, B., & Bilal, S. (2022) · Kybernetes · doi:10.1108/k-10-2021-1036 · Cited by 11
Tomishima, S., Komada, Y., Tanioka, K., Okajima, I., & Inoue, Y. (2022) · Frontiers in Psychiatry · doi:10.3389/fpsyt.2022.878042 · Cited by 8
“In particular, research panels are thought to include a high proportion of people with high accessibility to the Internet (47).”
BackgroundRussian speakers’ media engagement and acculturation in Finland and Latvia
Khalimzoda, I., & Siitonen, M. (2022) · Comparative Migration Studies · doi:10.1186/s40878-022-00304-1 · Cited by 11
“Online surveys typically feature different types of selection bias (Bethlehem, 2010), and our study is no different in this regard.”
BackgroundMaroto, M. L., Pettinicchio, D., Chai, L., & Holmes, A. (2023) · Research in social science and disability · doi:10.1108/s1479-354720230000013004 · Cited by 13
“We did not employ post-strati fi cation weights (Bethlehem, 2010).”
Assessing social perceptions of rewilding approaches in Spain using traditional domestic livestock
Pérez-Barbería, F. J., & Gordon, I. J. (2023) · Journal of Wildlife Management · doi:10.1002/jwmg.22425 · Cited by 11
Kenthapadi, K., Chudhary, A., & Ambler, S. (2017) · IEEE Symposium on Privacy-Aware Computing (PAC) · doi:10.1109/pac.2017.9 · Cited by 11
“See [3] for a survey of non-response bias challenges, and [14] for an overview of selection bias.”
BackgroundKravitz, R. L., Aguilera, A., Chen, E. J., Choi, Y. K., Hekler, E. B., Karr, C. J., Kim, K. K., Phatak, S. S., Sarkar, S., Schueller, S. M., et al. (2020) · Frontiers in Public Health · doi:10.3389/fpubh.2020.00260 · Cited by 11
“Second, the analytic sample was demographically narrow, limiting generalizability (42).”
BackgroundPredicting Empirical Patterns in Viewing Japanese TV Dramas Using Case-Based Decision Theory
Kinjo, K., & Sugawara, S. (2016) · The B E Journal of Theoretical Economics · doi:10.1515/bejte-2015-0014 · Cited by 11
“As a resource for econometric analysis, web surveys have a potential weakness in the form of sample selection, as summarized by Bethlehem (2010). Although our study is also exposed to the risk of sample selection, we have three responses to such criticism.”
People perceive themselves to adhere more strictly to COVID-19 guidelines than others
Mojzisch, A., Elster, C., & Germar, M. (2021) · Psychology Health & Medicine · doi:10.1080/13548506.2021.1906435 · Cited by 11
“Second, web surveys may suffer from methodological issues, like under-coverage and self-selection (Bethlehem, 2010).”
BackgroundAn Integrated Approach to Surveying Emigrants Worldwide
Mieriņa, I. (2019) · IMISCOE research series · doi:10.1007/978-3-030-12092-4_2 · Cited by 11
“2 An Integrated Approach to Surveying Emigrants Worldwide 16 The greatest risks associated with web surveys are the potential bias caused by selfselection and the difficulties of reaching certain socio-demographic groups via the Internet (Askitas and Zimmermann 2015; Bethlehem 2010).”
BackgroundFisher, C., Kauer, S. D., Mikołajczak, G., Ezer, P., Kerr, L., Bellamy, R., Waling, A., & Lucke, J. C. (2020) · The Journal of Sexual Medicine · doi:10.1016/j.jsxm.2020.08.009 · Cited by 11
A survey about the welfare problem "toe pecking" in Swiss laying hens
Gebhardt‐Henrich, S. G., Mueller, S., Zanini, L., & Toscano, M. J. (2023) · Applied Animal Behaviour Science · doi:10.1016/j.applanim.2023.105854 · Cited by 10
Battiston, S., Luconi, S., & Valbruzzi, M. (2023) · Modern Italy · doi:10.1017/mit.2023.59 · Cited by 10
“Notably, this interview collection process, especially when carried out online, is not immune from the risk of selection bias (Bethlehem 2010).”
BackgroundExploring the user experience, quality, and provision of urban greenspace: A mixed-method approach
Creed, C., & Carvalho, J. S. (2024) · Urban forestry & urban greening · doi:10.1016/j.ufug.2024.128470 · Cited by 13
Understanding sustainability perceptions: Insights from textual analysis and a survey experiment
Rotondi, V., Noris, A., & Carpanzano, E. (2024) · World Development Sustainability · doi:10.1016/j.wds.2024.100182 · Cited by 10
Maró, Z. M., Török, Á., & Czine, P. (2024) · Heliyon · doi:10.1016/j.heliyon.2024.e41279 · Cited by 10
Bató, A., Brodszky, V., & Rencz, F. (2025) · Health and Quality of Life Outcomes · doi:10.1186/s12955-025-02343-5 · Cited by 12
“Selection bias might have occurred as online panel data collection methods may lead to self-selection; for instance, those who participate in health surveys often report better health status than non-partici-pants [59, 60].”
The Platform Matters: Selection and Measurement Bias in Online Reviews
Han, S., & Anderson, C. K. (2025) · Cornell Hospitality Quarterly · doi:10.1177/19389655251327536 · Cited by 10
“According to the Total Survey Error (TSE) framework (Bethlehem, 2010; Biemer, 2010; Groves et al., 2009), selection bias might arise at this stage unless the data collection is meticulously managed.”
Metadata
- Authors
- Bethlehem, J.
- Affiliations
- Centraal Bureau voor de Statistiek (NL)
- Corresponding author
- Bethlehem, Jelke
- Venue
- International Statistical Review
- Publisher
- Wiley
- Published
- 2010-08
- Volume
- 78
- Issue
- 2
- Pages
- 161-188
- ISSN
- 0306-7734 (ISSN-L)
- 1751-5823
- OpenAlex
- W2129332419
- Cited by
- 1,315
- References
- 37
- Citations by year
- 2026: 228 · 2025: 173 · 2024: 151 · 2023: 149 · 2022: 122 · 2021: 144 · 2020: 109 · 2019: 47 · 2018: 38 · 2017: 54 · 2016: 20 · 2015: 32 · 2014: 19 · 2013: 14 · 2012: 6
- FWCI
- 29.95
- Type
- journal article
- Language
- en
- Open access
- bronze
- doi.org
- Locations
- International Statistical Review (publishedVersion)
- UvA-DARE (University of Amsterdam) (publishedVersion, other-oa)
- RePEc: Research Papers in Economics (submittedVersion)
- Data Archiving and Networked Services (DANS) (submittedVersion, other-oa)
- Topics
- Social Sciences › Sociology and Political Science › Survey Methodology and Nonresponse
- Physical Sciences › Mathematics › Statistics and Probability › Survey Sampling and Estimation Techniques
- Physical Sciences › Mathematics › Statistics and Probability › Census and Population Estimation
- Keywords
- online surveys, selection bias, undercoverage, self-selection, internet access, survey design, participant recruitment
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