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Sporting Women and Social Media: Sexualization, Misogyny, and Gender-Based Violence in Online Spaces
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This study investigated gender-based violence targeting high-profile women in virtual environments through the case of women’s tennis. Using a netnographic approach and the lens of third-wave feminism, 2 popular social media platforms (Facebook and Twitter) were analyzed to examine social commentary and fan interaction surrounding the top-5-seeded female tennis players during the Wimbledon Tennis Championships. Athletes were exposed to violent interactions in a number of ways. Four themes were identified through data analysis: threats of physical violence, sexualization that focused on the female physical appearance, sexualization that expressed desire and/or proposed physical or sexual contact, and sexualization that was vile, explicit, and threateningly violent in a sexual or misogynistic manner. Findings demonstrate how social media provides a space for unregulated gender-based cyberhate targeting high-profile women in their workplace in a way that traditional sport media does not.
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“While women are the primary targets of gender-based violence offline, they are also disproportionally the targets of violence and abuse online (Henry & Powell, 2018; Kavanagh et al., 2019)”
From Stochastic Gender-Based Violence: How Incels Justify and Encourage Sexualized Violence Against Women (2025) · cites this paper as Kavanagh et al., 2019
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Metadata
- Authors
- Kavanagh, E., Litchfield, C., & Osborne, J.
- Affiliations
- Bournemouth University (GB)
- Charles Sturt University (AU)
- Venue
- International Journal of Sport Communication
- Publisher
- Human Kinetics
- Published
- 2019-12-01
- Volume
- 12
- Issue
- 4
- Pages
- 552-572
- ISSN
- 1936-3907 (ISSN-L)
- 1936-3915
- OpenAlex
- W2995590669
- Cited by
- 113
- References
- 52
- Citations by year
- 2026: 22 · 2025: 22 · 2024: 26 · 2023: 14 · 2022: 13 · 2021: 13 · 2020: 3
- FWCI
- 12.67
- Type
- journal article
- Language
- en
- Open access
- Licence
- public-domain
- Locations
- International Journal of Sport Communication (publishedVersion)
- Bournemouth University Research Online (Bournemouth University) (acceptedVersion, public-domain)
- Topics
- Social Sciences › Gender Studies › Sports, Gender, and Society
- Social Sciences › Gender Studies › Gender, Feminism, and Media
- Social Sciences › Gender Studies › Media, Gender, and Advertising
- Keywords
- gender-based violence, sexualization, misogyny, women's tennis, social media, cyberhate, Wimbledon, third-wave feminism, online harassment, Facebook, Twitter, fan interaction, workplace harassment
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