The DOI matches its Crossref record; 17 of the 17 references it cites were found in a registry or an index.
WHY INNOVATIONS FAIL — THE CASE OF PASSIVE AND ACTIVE INNOVATION RESISTANCE
Abstract
Innovation literature reports high failure rates for innovations, ranging from 50% to 90%. Hence, most new products fail as they are rejected by consumers due to their resistance to innovation, indicating that innovations remain a critical challenge for managers. In order to expand our current knowledge of consumers' new product adoption behaviour, we propose to consider the concepts of passive and active innovation resistance. Within a large scaled empirical study, we show that passive innovation resistance evolves from an individual's resistance to change disposition and status quo satisfaction, while active innovation resistance is primarily driven by product-specific barriers. Our results indicate that both passive and active innovation resistance represent strong inhibitors within new product evaluation, significantly reducing consumers' intention to adopt new products.
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Cites
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“Following theory of planned behaviour (Ajzen and Madden, 1986; Ajzen and Fishbein, 1977), active innovation resistance refers to the degree to which a person has an unfavourable evaluation or appraisal of the behaviour to adopt the new product in question (Ajzen, 1991).”
BackgroundModern Methods for Business Research
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Cited by
Customer experiences in the age of artificial intelligence
Ameen, N., Tarhini, A., Reppel, A., & Anand, A. (2021) · Computers in Human Behavior · doi:10.1016/j.chb.2020.106548 · Cited by 833
Hengstler, M., Enkel, E., & Duelli, S. (2016) · Technological Forecasting and Social Change · doi:10.1016/j.techfore.2015.12.014 · Cited by 661
Satisfied and unwilling: Exploring cognitive and situational resistance to innovations
Heidenreich, S., Kraemer, T., & Handrich, M. (2016) · Journal of Business Research · doi:10.1016/j.jbusres.2016.01.014 · Cited by 105
Self-citationHeidenreich, S., & Talke, K. (2020) · AMS Review · doi:10.1007/s13162-020-00164-x · Cited by 46
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Metadata
- Authors
- HEIDENREICH, S., & SPIETH, P.
- Venue
- International Journal of Innovation Management
- Publisher
- World Scientific Pub Co Pte Ltd
- Published
- 2013-10
- Volume
- 17
- Issue
- 05
- Pages
- 1350021
- ISSN
- 1363-9196 (ISSN-L)
- 1757-5877
- OpenAlex
- W2032341482
- Cited by
- 199
- References
- 17
- FWCI
- 8.61
- Type
- journal article
- Language
- en
- Open access
- closed
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- HEIDENREICH, S., & SPIETH, P. (2013). WHY INNOVATIONS FAIL — THE CASE OF PASSIVE AND ACTIVE INNOVATION RESISTANCE. International Journal of Innovation Management. https://doi.org/10.1142/s1363919613500217
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