First Comes Love, Then Comes Google: An Investigation of Uncertainty Reduction Strategies and Self-Disclosure in Online Dating

Gibbs, Jennifer L.; Ellison, Nicole B.; Lai, Chih-Hui

doi:10.1177/0093650210377091

Cited by 390Privacy, Security, and Data ProtectionAttachment and Relationship DynamicsDigital Communication and Language

First Comes Love, Then Comes Google: An Investigation of Uncertainty Reduction Strategies and Self-Disclosure in Online Dating

Gibbs, Jennifer L., Ellison, Nicole B., Lai, Chih-Hui·2011·Communication Research

DOI 10.1177/0093650210377091

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Abstract

This study investigates relationships between privacy concerns, uncertainty reduction behaviors, and self-disclosure among online dating participants, drawing on uncertainty reduction theory and the warranting principle. The authors propose a conceptual model integrating privacy concerns, self-efficacy, and Internet experience with uncertainty reduction strategies and amount of self-disclosure and then test this model on a nationwide sample of online dating participants ( N = 562). The study findings confirm that the frequency of use of uncertainty reduction strategies is predicted by three sets of online dating concerns—personal security, misrepresentation, and recognition—as well as self-efficacy in online dating. Furthermore, the frequency of uncertainty reduction strategies mediates the relationship between these variables and amount of self-disclosure with potential online dating partners. The authors explore the theoretical implications of these findings for our understanding of uncertainty reduction, warranting, and self-disclosure processes in online contexts.

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Such a finding runs parallel with previous works where the self was manipulated and has become different because of too much enhancement.
“Such a finding runs parallel with previous works where the self was manipulated and has become different because of too much enhancement (Gibbs et al., 2011; Hart et al., 2017; Levine & Feldman, 1997).”
From Mobile Sexuality: Presentations of Young Filipinos in Dating Apps (2020) · cites this paper as Gibbs et al., 2011

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Authors: Gibbs, J. L., Ellison, N. B., & Lai, C.-H.
Affiliations: Rutgers, The State University of New Jersey (US)
Michigan State University (US)
Corresponding author: Gibbs, Jennifer L.
ORCID: Ellison, Nicole B.
Lai, Chih-Hui
Venue: Communication Research
Publisher: SAGE Publications
Published: 2010-12-14
Volume: 38
Issue: 1
Pages: 70-100
ISSN: 0093-6502 (ISSN-L)
1552-3810
DOI: 10.1177/0093650210377091
OpenAlex: W2103933416
Cited by: 390
References: 97
Citations by year: 2026: 19 · 2025: 14 · 2024: 17 · 2023: 29 · 2022: 42 · 2021: 36 · 2020: 32 · 2019: 23 · 2018: 22 · 2017: 24 · 2016: 41 · 2015: 26 · 2014: 22 · 2013: 24 · 2012: 9
FWCI: 43.66
Type: journal article
Language: en
Open access: closed
Licence: journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)
Locations: Communication Research (publishedVersion)
Topics: Social Sciences › Sociology and Political Science › Privacy, Security, and Data Protection
Social Sciences › Psychology › Social Psychology › Attachment and Relationship Dynamics
Physical Sciences › Computer Science › Human-Computer Interaction › Digital Communication and Language
Keywords: online dating, uncertainty reduction, self-disclosure, privacy concerns, self-efficacy, online experience, personal security, misrepresentation, recognition, online relationships

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First Comes Love, Then Comes Google: An Investigation of Uncertainty Reduction Strategies and Self-Disclosure in Online Dating

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