Large Language Models can Accurately Predict Searcher Preferences
Open accessAbstract
Much of the evaluation and tuning of a search system relies on relevance labels---annotations that say whether a document is useful for a given search and searcher. Ideally these come from real searchers, but it is hard to collect this data at scale, so typical experiments rely on third-party labellers who may or may not produce accurate annotations. Label quality is managed with ongoing auditing, training, and monitoring. We discuss an alternative approach. We take careful feedback from real searchers and use this to select a large language model (LLM), and prompt, that agrees with this feedback; the LLM can then produce labels at scale. Our experiments show LLMs are as accurate as human labellers and as useful for finding the best systems and hardest queries. LLM performance varies with prompt features, but also varies unpredictably with simple paraphrases. This unpredictability reinforces the need for high-quality "gold" labels.
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LLMs, when provided with proper guidance, can effectively 'understand' the relation between a given query and passage and accurately determine its relevance.
“LLMs, when provided with proper guidance, can effectively 'understand' the relation between a given query and passage and accurately determine its relevance.”
From UMBRELA: UMbrela is the (Open-Source Reproduction of the) Bing RELevance Assessor (2024) · cites this paper as [21]
Section 4.1 (p. 5) concludes that, for some prompts, LLM relevance labels reached human-quality agreement on the collection; Section 2.2 (pp. 2–3) describes giving the model a query and document text with prompting guidance. The study evaluated query–document pairs, not specifically query–passage pairs, and its results varied considerably by prompt, so the passage-specific claim goes beyond what the paper establishes. (LLM, conf=0.83)
Experimental — accuracy not yet measuredLLM assessment is an effective alternative to human-based assessment.
“Our experiments with the TREC Deep Learning (DL) Tracks from 2019-2023 [4-8] verified the claims by Thomas et al. [21] about LLM assessment being an effective alternative to humanbased assessment, using OpenAI's latest model GPT-4o.”
From UMBRELA: UMbrela is the (Open-Source Reproduction of the) Bing RELevance Assessor (2024) · cites this paper as [21]
UMBRELA is an open-source toolkit that reproduces the results of Thomas et al. using OpenAI's GPT-4o and adds more nuance to the original paper.
“Our work presents UMBRELA (a recursive acronym that stands for UM brela is the B ing REL evance A ssessor), an open-source toolkit that reproduces the results of Thomas et al. using OpenAI's GPT-4o model and adds more nuance to the original paper.”
From UMBRELA: UMbrela is the (Open-Source Reproduction of the) Bing RELevance Assessor (2024) · cites this paper as [21]
LLMs possess the ability to understand user needs and assign relevance labels with veracity comparable to human assessors.
“As highlighted by Thomas et al. [21], LLMs possess the ability to understand user needs and assign relevance labels with veracity comparable to human assessors.”
From UMBRELA: UMbrela is the (Open-Source Reproduction of the) Bing RELevance Assessor (2024) · cites this paper as [21]
We have successfully replicated the results from Thomas et al. [21], thereby validating the capabilities of OpenAI's latest model, GPT-4o, in performing relevance assessments automatically.
“In our research, we have successfully replicated the results from Thomas et al. [21], thereby validating the capabilities of OpenAI's latest model, GPT-4o, in performing relevance assessments automatically.”
From UMBRELA: UMbrela is the (Open-Source Reproduction of the) Bing RELevance Assessor (2024) · cites this paper as [21]
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Wang, Y., Lin, Y., Huang, R., Wang, J., & Liu, S. (2024) · Computing and artificial intelligence. · doi:10.59400/cai.v2i1.535 · Cited by 11 · see citing works
Data Fusion of Synthetic Query Variants With Generative Large Language Models
Breuer, T. (2024) · Annual International ACM SIGIR Conference on Research and Development in Information Retrieval in the Asia Pacific Region (SIGIR-AP) · doi:10.1145/3673791.3698423 · Cited by 8 · see citing works
Yu, L., Alégroth, E., Chatzipetrou, P., & Gorschek, T. (2025) · Information and Software Technology · doi:10.1016/j.infsof.2025.107802 · Cited by 8 · see citing works
Italiani, P., Moro, G., & Ragazzi, L. (2025) · Artificial Intelligence and Law · doi:10.1007/s10506-025-09463-9 · Cited by 10 · see citing works
Analyzing Adversarial Attacks on Sequence-to-Sequence Relevance Models
Parry, A., Fröbe, M., MacAvaney, S., Potthast, M., & Hagen, M. (2024) · Lecture notes in computer science · doi:10.1007/978-3-031-56060-6_19 · Cited by 10 · see citing works
Generative AI in Crowdwork for Web and Social Media Research: A Survey of Workers at Three Platforms
Christoforou, E., Demartini, G., & Otterbacher, J. (2024) · Proceedings of the International AAAI Conference on Web and Social Media · doi:10.1609/icwsm.v18i1.31452 · Cited by 8 · see citing works
Efficient Prompt Optimization for Relevance Evaluation via LLM-Based Confusion Matrix Feedback
Choi, J. (2025) · Applied Sciences · doi:10.3390/app15095198 · Cited by 9 · see citing works
The Viability of Crowdsourcing for RAG Evaluation
Gienapp, L., Hagen, T., Fröbe, M., Hagen, M., Stein, B., Potthast, M., & Scells, H. (2025) · International ACM SIGIR Conference on Research and Development in Information Retrieval (SIGIR) · doi:10.1145/3726302.3730093 · Cited by 7 · see citing works
Large Language Model Relevance Assessors Agree With One Another More Than With Human Assessors
Fröbe, M., Parry, A., Schlatt, F., MacAvaney, S., Stein, B., Potthast, M., & Hagen, M. (2025) · International ACM SIGIR Conference on Research and Development in Information Retrieval (SIGIR) · doi:10.1145/3726302.3730218 · Cited by 7 · see citing works
Towards Understanding Bias in Synthetic Data for Evaluation
Rahmani, H. A., Ramineni, V., Yılmaz, E., Craswell, N., & Mitra, B. (2025) · ACM International Conference on Information and Knowledge Management (CIKM) · doi:10.1145/3746252.3760908 · Cited by 10 · see citing works
Self-citationWhat Matters in a Measure? A Perspective from Large-Scale Search Evaluation
Thomas, P., Kazai, G., Craswell, N., & Spielman, S. E. (2024) · International ACM SIGIR Conference on Research and Development in Information Retrieval (SIGIR) · doi:10.1145/3626772.3657845 · Cited by 8 · see citing works
Self-citationRevolutionizing Marketing Research with a Large Language Model: A Hybrid AI-Human ApproachPreprint
Arora, N. K., Chakraborty, I., & Nishimura, Y. (2024) · SSRN Electronic Journal · doi:10.2139/ssrn.4683054 · Cited by 7 · see citing works
Does UMBRELA work on other LLMs?
Farzi, N., & Dietz, L. (2025) · International ACM SIGIR Conference on Research and Development in Information Retrieval (SIGIR) · doi:10.1145/3726302.3730317 · Cited by 6 · see citing works
Evaluating Podcast Recommendations with Profile-Aware LLM-as-a-Judge
Fabbri, F., Penha, G., D’Amico, E., Wang, A., Nadai, M. D., Doremus, J., Gigioli, P., Damianou, A., Stål, O., & Lalmas, M. (2025) · ACM Conference on Recommender Systems (RecSys) · doi:10.1145/3705328.3759305 · Cited by 7 · see citing works
Do Large Language Models Favor Recent Content? A Study on Recency Bias in LLM-Based Reranking
Fang, H., Tao, S., Chen, N., Chang, K.-X., & Sakai, T. (2025) · Annual International ACM SIGIR Conference on Research and Development in Information Retrieval in the Asia Pacific Region (SIGIR-AP) · doi:10.1145/3767695.3769493 · Cited by 6 · see citing works
Improving the Reusability of Conversational Search Test Collections
Abbasiantaeb, Z., Meng, C., Azzopardi, L. A., & Aliannejadi, M. (2025) · Lecture notes in computer science · doi:10.1007/978-3-031-88708-6_13 · Cited by 6 · see citing works
Jiang, T., Li, W., & Liu, J. (2025) · Journal of the Association for Information Science and Technology · doi:10.1002/asi.25020 · Cited by 5 · see citing works
Otero, D., Parapar, J., & Barreiro, Á. (2025) · International ACM SIGIR Conference on Research and Development in Information Retrieval (SIGIR) · doi:10.1145/3726302.3730221 · Cited by 5 · see citing works
Demographically-Inspired Query Variants Using an LLM
Alaofi, M., Ferro, N., Thomas, P., Scholer, F., & Sanderson, M. (2025) · ACM SIGIR International Conference on Theory of Information Retrieval (ICTIR) · doi:10.1145/3731120.3744608 · Cited by 5 · see citing works
Self-citationContext Example Selection for LLM Generated Relevance Assessments
McKechnie, J., McDonald, G., & Macdonald, C. (2025) · Lecture notes in computer science · doi:10.1007/978-3-031-88708-6_19 · Cited by 5 · see citing works
Who Will Evaluate the Evaluators? Exploring the Gen-IR User Simulation Space
Kiesel, J., Gohsen, M., Mirzakhmedova, N., Hagen, M., & Stein, B. (2024) · Lecture notes in computer science · doi:10.1007/978-3-031-71736-9_11 · Cited by 5 · see citing works
Quati: A Brazilian Portuguese Information Retrieval Dataset from Native Speakers
Bueno, M. C., de Oliveira, E. S., Nogueira, R. F., Lotufo, R., & Pereira, J. (2024) · Simpósio Brasileiro de Tecnologia da Informação e da Linguagem Humana (STIL) · doi:10.5753/stil.2024.245426 · Cited by 5 · see citing works
Wang, Z., Sun, J., Liu, H., Luo, X., Li, J., He, W., Yang, Z., Lv, H., Chen, Y., & Wang, Z. (2025) · Journal of Evidence-Based Medicine · doi:10.1111/jebm.70020 · Cited by 4 · see citing works
Bridging HCI and AI Research for the Evaluation of Conversational SE Assistants
Richards, J., & Wessel, M. S. (2025) · IEEE/ACM International Workshop on Bots in Software Engineering (BotSE) · doi:10.1109/botse67031.2025.00009 · Cited by 4 · see citing works
A Comparative Analysis of Linguistic and Retrieval Diversity in LLM-Generated Search Queries
Zendel, O., Lawati, S. F. D. A., Rashidi, L., Scholer, F., & Sanderson, M. (2025) · ACM International Conference on Information and Knowledge Management (CIKM) · doi:10.1145/3746252.3761382 · Cited by 5 · see citing works
How Do Large Language Models Understand Relevance? A Mechanistic Interpretability Perspective
Liu, Q., Duan, H., Mao, J., & Wen, J.-R. (2025) · ACM Transactions on Information Systems · doi:10.1145/3774942 · Cited by 6 · see citing works
Insider Knowledge: How Much Can RAG Systems Gain from Evaluation Secrets?
Dietz, L., Li, B., Yang, E., Lawrie, D., Walden, W. G., & Mayfield, J. (2026) · Lecture notes in computer science · doi:10.1007/978-3-032-21289-4_37 · Cited by 4 · see citing works
Knowledge Distillation for Enhancing Walmart E-commerce Search Relevance Using Large Language Models
Shang, H., Vo, N., Yadav, N., Zhang, T. Y., Puthenputhussery, A., Cai, X., Chen, S., Chandran, P., & Kang, C. (2025) · International World Wide Web Conference (WWW) · doi:10.1145/3701716.3715242 · Cited by 4 · see citing works
LLM-Driven Usefulness Labeling for IR Evaluation
Dewan, M., Liu, J., & Shah, C. S. (2025) · International ACM SIGIR Conference on Research and Development in Information Retrieval (SIGIR) · doi:10.1145/3726302.3730223 · Cited by 4 · see citing works
A Cost-Effective Framework to Evaluate LLM-Generated Relevance Judgements
Merlo, S., Marchesin, S., Faggioli, G., & Ferro, N. (2025) · ACM International Conference on Information and Knowledge Management (CIKM) · doi:10.1145/3746252.3761200 · Cited by 6 · see citing works
Trippas, J. R. (2024) · ACM eBooks · doi:10.1145/3674127.3674135 · Cited by 4 · see citing works
Two Heads Are Better Than One: Improving Search Effectiveness Through LLM-Generated Query Variants
Ran, K., Alaofi, M., Sanderson, M., & Spina, D. (2025) · Conference on Human Information Interaction and Retrieval · doi:10.1145/3698204.3716468 · Cited by 4 · see citing works
Christoforou, E., Demartini, G., & Otterbacher, J. (2025) · Communications of the ACM · doi:10.1145/3706101 · Cited by 3 · see citing works
Sujau, M., Wada, M., Vallée, É., Hillis, N., & Sušnjak, T. (2025) · Machine Learning and Knowledge Extraction · doi:10.3390/make7020028 · Cited by 3 · see citing works
Movin, M., & Hauff, C. (2025) · International ACM SIGIR Conference on Research and Development in Information Retrieval (SIGIR) · doi:10.1145/3726302.3730119 · Cited by 3 · see citing works
Palumbo, E., Isaksson, M., Tamborrino, A., Movin, M., Dincu, C., Vardasbi, A., Nikeshkin, L., Gorobets, O., Nyman, A., Newdick, P., et al. (2025) · ACM Conference on Recommender Systems (RecSys) · doi:10.1145/3705328.3748127 · Cited by 3 · see citing works
TRUE: A Reproducible Framework for LLM-Driven Relevance Judgment in Information Retrieval
Dewan, M., Liu, J., & Shah, C. (2026) · ACM International Conference on Web Search and Data Mining (WSDM) · doi:10.1145/3773966.3779397 · Cited by 3 · see citing works
The Effect of Document Summarization on LLM-Based Relevance Judgments
Mohtadi, S., Roitero, K., Mizzaro, S., & Demartini, G. (2026) · Lecture notes in computer science · doi:10.1007/978-3-032-21300-6_5 · Cited by 3 · see citing works
Can we trust LLMs as relevance judges?
Bencke, L. R., Paula, F. S. F., dos Santos, B. G. T., & Moreira, V. P. (2024) · Simpósio Brasileiro de Bancos de Dados (SBBD) · doi:10.5753/sbbd.2024.243130 · Cited by 3 · see citing works
mFollowIR: A Multilingual Benchmark for Instruction Following in Retrieval
Weller, O., Chang, B., Yang, E., Yarmohammadi, M., Barham, S., MacAvaney, S., Cohan, A., Soldaini, L., Durme, B. V., & Lawrie, D. (2025) · Lecture notes in computer science · doi:10.1007/978-3-031-88711-6_19 · Cited by 3 · see citing works
Boosting LLM-based Relevance Modeling with Distribution-Aware Robust Learning
Liu, H., Gong, S., Ji, Y., Wu, K., Xu, J., & Gu, J. (2024) · ACM International Conference on Information and Knowledge Management (CIKM) · doi:10.1145/3627673.3680052 · Cited by 3 · see citing works
Effect of LLM's Personality Traits on Query Generation
Imasaka, Y., & Joho, H. (2024) · Annual International ACM SIGIR Conference on Research and Development in Information Retrieval in the Asia Pacific Region (SIGIR-AP) · doi:10.1145/3673791.3698433 · Cited by 3 · see citing works
JudgeBlender: Ensembling Automatic Relevance Judgments
Rahmani, H. A., Yılmaz, E., Craswell, N., & Mitra, B. (2025) · International World Wide Web Conference (WWW) · doi:10.1145/3701716.3715536 · Cited by 3 · see citing works
Self-citationTemporal Extraction and Retrieval
Alonso, O., & Spaniol, M. (2024) · ACM eBooks · doi:10.1145/3674127.3674137 · Cited by 2 · see citing works
Tonellotto, N. (2024) · ACM eBooks · doi:10.1145/3674127.3674130 · Cited by 3 · see citing works
Evaluating the Evaluations: A Perspective on Benchmarks
Alonso, O., & Church, K. (2024) · ACM SIGIR Forum · doi:10.1145/3722449.3722467 · Cited by 2 · see citing works
System Comparison Using Automated Generation of Relevance Judgements in Multiple Languages
Thomas, P., Oard, D. W., Yang, E., Lawrie, D., & Mayfield, J. (2025) · International ACM SIGIR Conference on Research and Development in Information Retrieval (SIGIR) · doi:10.1145/3726302.3730252 · Cited by 2 · see citing works
Self-citationAlmutairi, W. A., & Ibrahim Almatrodi, N. A. (2025) · SAGE Open · doi:10.1177/21582440251380135 · Cited by 3 · see citing works
On the Use of LLMs for Relevance Labelling
Alaofi, M., Thomas, P., Scholer, F., & Sanderson, M. (2026) · ACM Transactions on Information Systems · doi:10.1145/3788872 · Cited by 4 · see citing works
Self-citationA Multi-LLM Pipeline for Retrieval-Grounded, Bloom’s Taxonomy-Aligned Question Generation
Abdullah, M., Mansoor, I., Rey, V. F., & Fraz, M. M. (2025) · International Conference on Digital Futures and Transformative Technologies (ICoDT2) · doi:10.1109/icodt269104.2025.11360748 · Cited by 3 · see citing works
UserSimCRS v2: Simulation-Based Evaluation for Conversational Recommender Systems
Bernard, N., & Balog, K. (2026) · Lecture notes in computer science · doi:10.1007/978-3-032-21321-1_55 · Cited by 2 · see citing works
Verberne, S. (2024) · ACM eBooks · doi:10.1145/3674127.3674141 · Cited by 3 · see citing works
Ferro, N., & Maistro, M. (2024) · ACM eBooks · doi:10.1145/3674127.3674132 · Cited by 2 · see citing works
Privacy in Information Retrieval
Soboroff, I. M. (2024) · ACM eBooks · doi:10.1145/3674127.3674139 · Cited by 2 · see citing works
The Effects of Demographic Instructions on LLM Personas
de Paula, A. F. M., Culpepper, J. S., Moffat, A., Cherumanal, S. P., Scholer, F., & Trippas, J. R. (2025) · International ACM SIGIR Conference on Research and Development in Information Retrieval (SIGIR) · doi:10.1145/3726302.3730255 · Cited by 3 · see citing works
Refined Medical Search via Dense Retrieval and User Interaction
Goli, R., Moffat, A., & Buchanan, G. R. (2025) · International ACM SIGIR Conference on Research and Development in Information Retrieval (SIGIR) · doi:10.1145/3726302.3730292 · Cited by 2 · see citing works
An Instruction-Response Perspective on Large Language Models in Information Retrieval Tasks
Joho, H., & Jose, J. M. (2025) · International ACM SIGIR Conference on Research and Development in Information Retrieval (SIGIR) · doi:10.1145/3726302.3730346 · Cited by 2 · see citing works
eCommerce Search and Discovery
Kallumadi, S. T., & King, T. H. (2024) · ACM eBooks · doi:10.1145/3674127.3674140 · Cited by 1 · see citing works
Towards Web-scale Recommendations with LLMs: From Quality-aware Ranking to Candidate Generation
Shah, J. J., Barjasteh, I., Barapatre, A., Forsati, R., Luo, G., Wu, F., Fang, Y., Deng, X., Shepard, B., Shah, R., et al. (2025) · ACM SIGKDD Conference on Knowledge Discovery and Data Mining (KDD) · doi:10.1145/3690624.3709413 · Cited by 2 · see citing works
The Second International Workshop on Open Web Search (WOWS)
Farzana, S. M., Fröbe, M., Granitzer, M., Hendriksen, G., Hiemstra, D., Potthast, M., de Vries, A. P., & Zerhoudi, S. (2025) · Lecture notes in computer science · doi:10.1007/978-3-031-88720-8_55 · Cited by 1 · see citing works
Hosseini, K., Kober, T., Krapac, J., Vollgraf, R., Cheng, W., & Ramallo, A. P. (2025) · Lecture notes in computer science · doi:10.1007/978-3-031-88708-6_10 · Cited by 1 · see citing works
REANIMATOR: Reanimate Retrieval Test Collections with Extracted and Synthetic Resources
Engelmann, B., Haak, F., Schaer, P., Abdoust, M. E., Netze, L., & Bittkowski, M. (2025) · International ACM SIGIR Conference on Research and Development in Information Retrieval (SIGIR) · doi:10.1145/3726302.3730342 · Cited by 1 · see citing works
Measuring Hypothesis Testing Errors in the Evaluation of Retrieval Systems
McKechnie, J., McDonald, G., & Macdonald, C. (2025) · International ACM SIGIR Conference on Research and Development in Information Retrieval (SIGIR) · doi:10.1145/3726302.3730229 · Cited by 1 · see citing works
Classifying Term Variants in Query Formulation
Onq, N. A., Sanderson, M., & Scholer, F. (2025) · International ACM SIGIR Conference on Research and Development in Information Retrieval (SIGIR) · doi:10.1145/3726302.3729924 · Cited by 1 · see citing works
Faggioli, G., Ferro, N., Perego, R., & Tonellotto, N. (2025) · ACM Transactions on Information Systems · doi:10.1145/3765619 · Cited by 2 · see citing works
JurisTCU: a Brazilian Portuguese information retrieval dataset with query relevance judgments
Fernandes, L. C., Ribeiro, L. D. S., de Castro, M. V. B., Pacheco, L. A. D. S., & Sandes, E. F. O. (2026) · Language Resources and Evaluation · doi:10.1007/s10579-025-09881-w · Cited by 4 · see citing works
CLUE: Using Large Language Models for Judging Document Usefulness in Web Search Evaluation
Wang, X., Zhang, E., Chen, Y., Xuan, J., Hou, Y., Xu, Y., Nie, Y., Wang, S., Yin, D., & Mao, J. (2025) · ACM International Conference on Information and Knowledge Management (CIKM) · doi:10.1145/3746252.3761158 · Cited by 1 · see citing works
BloomIntent: Automating Search Evaluation with LLM-Generated Fine-Grained User Intents
Choi, Y., Kim, E., Kim, H., Park, D., Lee, H., Kim, J. Y., & Kim, J. (2025) · ACM Symposium on User Interface Software and Technology (UIST) · doi:10.1145/3746059.3747677 · Cited by 2 · see citing works
- Authors
- Thomas, P., Spielman, S., Craswell, N., & Mitra, B.
- Affiliations
- Microsoft (United States) (US)
- Microsoft Research Montréal (Canada) (CA)
- Venue
- Proceedings of the 47th International ACM SIGIR Conference on Research and Development in Information Retrieval
- Publisher
- ACM
- Published
- 2024-07-10
- Pages
- 1930-1940
- OpenAlex
- W4400526908
- Cited by
- 168
- References
- 27
- Citations by year
- 2026: 42 · 2025: 74 · 2024: 51 · 2023: 1
- FWCI
- 63.52
- Type
- conference paper
- Language
- en
- Open access
- hybrid
- doi.org
- Licence
- Locations
- International ACM SIGIR Conference on Research and Development in Information Retrieval (SIGIR) (publishedVersion, cc-by)
- arXiv (Cornell University) (submittedVersion)
- arXiv (Cornell University)
- Topics
- Physical Sciences › Computer Science › Information Systems › Information Retrieval and Search Behavior
- Physical Sciences › Computer Science › Artificial Intelligence › Topic Modeling
- Physical Sciences › Computer Science › Information Systems › Recommender Systems and Techniques
- Keywords
- large language models, search evaluation, label quality, user feedback, automatic annotation, prompt engineering, query difficulty
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
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